Discover more from Rocketium Blog
The one where we turned 7! 🥳
Celebrating the 3-Ps that got us through these years: People, Product, Persistence
Growing YoY with ear-to-ear grins 😁
Here are a few milestones we crossed in the last year.
Grew our team from 27 to 63. And we are growing faster this year! 👫
Moved to a swanky new office space. 🙌
Raised $3.2M from leading VCs in the Valley and India. 🤑
Attracted senior leaders from high-growth unicorns to head Engineering, Product Design, Product Marketing, and Sales. 💪
Won the trust of 7 of the top 10 e-commerce companies, 20+ unicorns, and 5 Fortune 500 companies. 💎
Added significant design prowess to our product to make our designer users’ lives even better. 📈
Launched a private beta of Creative Intelligence, which gives our marketing users unique insights that no other platform gives. 💡
POV: You’re the Engineering Leader for a creative scaling platform ✨
On Rocketium’s journey of becoming a #WorldClass platform, Santosh Bheemarajaiah has been building, leading, and mentoring our engineering team. It was after 15 years of working with young and large organizations in the US that Santosh took the leap of owning the scaling of a startup in his homeland.
What excited you about the problem?
Visual content plays a crucial role in campaigns across the user lifecycle. Growth teams are on an endless campaign treadmill because the tools and processes to work with visual content have not evolved. As visual content influences most consumer decisions, every growth team needs a visual marketing stack that takes care of everything - visual content creation —> collaboration —> asset management —> content delivery —> insights.
Building a 0-1 product for smart global users, solving hard technical challenges, and blazing a trail in creating a new category are all things that excited me.
How does your team come up with product ideas?
Rocketium is not a copycat product that has a competitor’s roadmap to rip off. Also, since the engineering team has neither marketing nor design experience, new product features are not at our fingertips. To build a world-class product, we keep our ears close to our customers, use implicit feedback from product usage, and, most interestingly, use our unique background.
The engineering community has a lot of tools available to them that have been built over the past several decades. A lot of those ideas can be translated to the marketing and design world. This unique perspective allows us to come up with truly transformative product experiences.
One big innovation by the team that you would bet your money on!
This has to be hands down the Creative Intelligence Engine. It helps marketers and designers understand the impact of messaging, imagery, layouts, typography, colors, and more on their campaign performance.
This powerful capability is the next natural step after helping teams scale visual content production. Our creative intelligence engine connects to platforms where content is used, automatically pulls in data, visualizes it in rich charts, automatically generates actionable insights, and sends daily reports to decision-makers. All of this helps teams run more effective campaigns and plan future campaigns even better.
The truth of a startup pivot and finding the GTM 🎯
Rocketium started as a game-based learning app and soon became a “Canva for video”. In the last two years, we discovered our calling as an enterprise-focused visual marketing platform.
In a conversation with Abhinav Arora on The Traction Show, our co-founder & CEO Satej Sirur talks about Rocketium’s pivots, current go-to-market strategy, and the mental model that he recommends to anyone starting up. He calls it the ‘Slice of work’.
We have 8 hours of sleep, 8 hours of fun, and 8 hours of work. As a B2B SaaS company, you’re attacking the 8 hours of work. If you’re uncertain of who is the person whose 8 hours of work you’re going to impact and how much of those 8 hours is your product going to solve, then you don’t have a GTM.
Watch here the full story of Rocketium’s journey through pivots and finding our GTM.