Rocketium 2023 Wrapped: From Creative Automation to Creative Excellence
As we bid farewell to 2023, it’s time to hit some nostalgia for milestones, breakthroughs, wins, and learnings. Let's take you on a stroll down Rocketium’s memory lane and relive the highlights!
👫 Building the global dream team!
We witnessed expansion not only in business but also in the team. With 33% growth in team size across tech and business, our talent density has taken to new heights. 43% of our new additions were women, levelling up our diversity of perspectives and ideas.
A landmark moment was breaking the geographical boundaries and hiring our first set of enterprise sales and marketing team members in the US. Our co-founder & CEO, Satej, led from the helm by making a move to the States.
The cherry on top is the successful closure of the $5.3 million fundraise, a testament to our collective dedication and belief in the mission.
Contribution to the team’s health & happiness saw a significant upgrade. Rocketium’s benefits cover introduced an inclusive health policy covering OPD and best-in-class insurance benefits, gym, and on-premise therapy subscriptions.
🔮 A new world of products for creative ops
Innovation is the heartbeat of Rocketium. Every product update is born from our unyielding dedication to reimagining creative operations of the present and the future. This year, each enhancement and breakthrough was a testament to our mission: Empowering Your Creativity.
Streamlining messy management of creative workflows
Remember the days of drowning in emails and endless pings before, during and after a marketing campaign? Say goodbye to that! Augmenting the gigafactory of creative automation, Rocketium became the digital shopfloor for managing assets, creative requests, and all campaign conversations, where ideas flowed freely, design feedback was a breeze, and deadlines were a cinch to meet.
The Command Center of Creative Operations
The all-new Action Center became your go-to hub for navigating through projects across campaigns at lightning speed. In-app notifications and the power-packed Advanced Search turned tedious tasks into delightful adventures.
Yes, yes, there was Generative AI too
If our demo transcripts had a word cloud, genAI would outweigh everything else that customers and prospects wanted to know about. We had a little more responsibility than just building another wrapper, and we focused more on tailored experiences for specific use cases and a brand’s unique essence. It's not just about speed; it's about crafting content with precision, maintaining brand integrity, and fostering ideas that human experts can build upon.
And yes, we built multiple slick tools to manipulate JPEG/PNG images of unwanted elements with just a few clicks instead of hours of labour.
Professional videos at massive scale on a browser
This was a massive leap in our video capabilities. Imagine creating 1000 personalized videos in 10 sizes in 7 languages with custom animations that would make Adobe experts proud. Keyframes with custom parameters —position, scale, opacity, and rotation on a browser? Yes. Plus, bulk editing across styles, sizes, and variants. Without hard labour and brain wreck.
We achieved SOC 2 Type 1 and ISO/IEC 27001:2013 certifications, reinforcing our commitment to top-tier security standards. With the upcoming SOC 2 Type 2 certification, we continue to ensure that trusting our technology means trusting in unparalleled security.
Behind the scenes
Our vibrant team spirit shone at #JSconference 2023. Delving into data design, web performance, video rendering, and micro-frontends, we not only enhanced our skills but also strengthened our bond as a team.
🕯️Around the world in 100 days
Our journey in 2023 spanned many countries with a dominant presence across various industry events shaping the future of creative operations. From workshops and panel discussions across the coasts of the Americas to sparking discussions on creative intelligence solutions across Asia, each event was a platform to champion innovation, efficiency, and transformative marketing strategies.
Creative Production LA: Engaging with CreativeOps experts, Rocketium made waves at Creative Production LA. Satej Sirur and Nicole Bartolini's keynote on cross-border creative efficiency was a highlight, unraveling the pivotal role of culture in enhancing productivity.
FUTR Group Asia: Our squad, Bhawna, Karan, and Nickhil, ignited discussions on marketing challenges, spotlighting Rocketium as the liberator from brand compliance woes, chaotic asset management, and inefficient processes, guaranteeing lightning-fast campaign launches.
2023 ANA Masters of Marketing: Connecting with industry leaders, Marc and Mayo delved into the struggles in campaign scaling, positioning Rocketium as the empowering solution for brands to swiftly amplify their communication.
Awards and Summit'23 by ET BrandEquity: Anurag Dwivedi illuminated the path forward for generative AI in martech, and shared Rocketium's embrace of this technology to turbocharge creative production and efficiency.
EngageMint: Satej Sirur provided a roadmap for creating relevant branded content, while Arindam Das shared insights on personalization driving higher ROI for Airtel.
Hiveminds E-commerce conclave: Karan Rao discussed evolving marketing channels, urging brands to adapt for optimal engagement.
Groceryshop 2023, LA: Dhruva Shetty represented Rocketium, exploring innovative strategies in the dynamic grocery and retail ecosystem at Groceryshop 2023.
And that’s a wrap!
It’s been a fun and rewarding 2023—a brand new platform and brand, many educational events, a ton of customer-focused initiatives, and new additions to the team. Thanks so much for reading and being a part of our journey in 2023. Stay tuned for what we have in store for you in 2024!