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Mar'22 - Beginning of the journal
According to 100x entrepreneur, guess who is a tough challenger for Adobe? 💪🏽
As a platform for designers, Rocketium today is enabling teams at some of the leading brands - Amazon, Meesho, Urban Company, Groww, BigBasket, etc. in automating their campaign operations end-to-end. On the quest of building an exceptional product and team, we have been able to instill trust in the minds of folks who have been living and breathing Adobe products for all their creative needs. This feat is a massive achievement given the scale at which we’ve been able to expand, as a team and as a product.
Satej Sirur (CEO & CO-founder, Rocketium) was interviewed by 100x Entrepreneur. This podcast was a no-filter conversation about -
Building a design & marketing platform for 1200+ brands
Deep knowledge about the user
Attracting the best talent and creating the best culture
Playbook for International expansion into 95+ countries
Watch the complete podcast, here.
Live talk by xto10x and Flipkart founder - Binny Bansal, at our bi-annual Hackathon🤟🏽
Ever since Rocketium got its first 10 founding members, we followed a tradition of doing a company-wide hackathon, every quarter. For the past 2 years, we could not relive this high-collaboration experience due to the pandemic. But, this year, we finally got a chance to bring everyone together.
During the two days, teams divided into groups to plan and execute projects which they would not have otherwise been able to make time for. In addition to the high-value output on ideas, different team members who had mostly been working remotely so far had a chance to meet and interact with others across functions.
We started the hackathon reflecting upon the impact and changes that 2021 brought to Rocketium, how we expect 2022 to add on to our journey towards becoming a unicorn, and ended it with an insightful live talk session with the man behind xto10x and Flipkart, Binny Bansal.
How does a leader in Product Marketing pick startups? 🎯
Rakhi comes with a decade of experience leading marketing and GTM strategy for SaaS companies. Before Rocketium, she was leading the product marketing vertical at Zenoti, a recognized SaaS unicorn in the salon and med-spa industry.
What made her choose us?
It will be an understatement to say Rakhi’s energy is contagious and she was looking for a setup where this energy is reciprocated. Having seen the fast pace of startups, the scope of how product marketing casts magic, and the scale at which a unicorn operates, she wanted to leverage this knowledge in building the vertical at a younger company. The experience of working closely with designers added an edge in making her resonate with Rocketium’s problem statement.
How is Rakhi going to shake things up for Product Marketing at Rocketium?
What do you do when your users are under a problem but don’t realize it? - You tap into their minds and make them think! Rakhi is going to help us do exactly that. As a platform that has already had its problem-solving ability validated with unicorns like Meesho, Khatabook, Urban Company, Khatabook, and many more, Rocketium is prepared to press-hard the accelerator. Rakhi will lead the key initiatives by curating stories that hit the bulls-eye for our prospects and customers. Her role is going to be a critical driver in making Rocketium’s product capabilities reach the want-list of renowned brands and advertising agencies.
How to get a job at start-ups?” - A personal journey shared by our new engineering teammate Vivek Nigam 🙌
For anyone kickstarting their career in startups, beginning the journey can often be overwhelming. With so many options in the ecosystem and no proper direction, we’re often stuck in the loop of finding answers to questions like - Is this a safe decision?; How do I know if the company is doing good?; What should I prepare for the interview; How do I set the salary expectations?
Most of us have found ourselves in this situation in the early stages of our careers. Empathizing with the need, Vivek chose to share his experience of interviewing at startups and using the right parameters while making decisions throughout the processes.
Learn more from the insights shared by him, here.
We’re organizing a Live Masterclass on “Building a strong company culture to fuel growth”
In partnership with Freshteam by Freshworks, we will be live on a session where our CEO Satej Sirur shares real-life examples and practices of how we’re building a high-performance culture at Rocketium.
We’re consistently evolving and with every new member on the team, we’re also adding new features and improvements to our culture. Our users (team members) have a pivotal role to play in every change that drives our decision-making and communication.
If you’re interested in listening to what we’ve been doing so far and what is next on cards, register for the webinar for free via this page.
We look forward to answering your questions and listening to your views live during the session. 🚀