Breaking Barriers: Fast and Efficient High quality (4K/8K) Video Generation on the Web
Revolutionising Video Generation: Scaling to Higher Resolutions with Rocketium's new video generation method (Chappie)
In today's digital age, high-quality videos are essential for businesses and content creators to engage audiences effectively. However, generating them at scale can be challenging.
This article explores the importance of high-quality videos and how web-based video generation is emerging as a new approach to meet the demand. We'll discuss the benefits of web-based video generation, advanced encoding techniques, parallel processing, efficient resource allocation, and the role of AI and ML in optimising video processing.
Finally, we'll cover the infrastructure, software stack, and tools required to manage and optimize high-volume video generation and the potential impact of web-based video generation on the video production and advertising industry.
Let's explore how web-based video generation is revolutionising the creation of high-quality videos at scale in the digital age.
Why is High-Quality Video Generation essential, and that too for Ads?
Businesses and content creators leverage 4K and 8K resolutions in advertising to enhance brand perception, capture attention, and create immersive experiences. High-resolution content stands out on social media, driving engagement and shareability. In emerging technologies like VR and AR, 4K and 8K resolutions enable seamless and captivating experiences. Embracing these resolutions unlocks limitless possibilities for delivering impactful visual content in a competitive digital landscape.
Limitations of Traditional Video Generation Tools
Traditional video generation tools like After Effects and Blender, while popular choices in the industry, have demanding system requirements that can be prohibitive for many users. According to industry estimates, After Effects recommends a minimum of 16GB of RAM and a high-end graphics card, while Blender suggests at least 8GB of RAM and a modern graphics card. Meeting these requirements can be costly and inaccessible for individuals and businesses with limited resources.
Moreover, when it comes to scaling video generation processes, the limitations of After Effects and Blender become even more apparent. A survey conducted among After Effects users revealed that 65% of respondents experienced significant limitations and decreased efficiency when working on large projects. Additionally, as project complexity and data volume increase, the demands on hardware resources skyrocket, causing bottlenecks. These challenges make achieving efficient and timely video generation at scale using these tools next to impossible.
Given these challenges, there is a growing need for alternative solutions that offer user-friendly interfaces, optimal performance, and scalability, without the burden of demanding system requirements. Web-based video generation tools like Rocketium provide an attractive option. Internal data from Rocketium demonstrates that users experienced up to a 60% reduction in video rendering time compared to traditional desktop tools. Furthermore, 45% of users reported significant cost savings in video production expenses when using web-based tools. By leveraging cloud computing and web-based rendering engines, Rocketium eliminates the need for extensive local hardware resources, making high-quality video generation more accessible and cost-effective for users.
The Power of Web-Based Video Generation
Web-based video generation solutions have revolutionised the industry, providing users with numerous advantages over traditional methods. These platforms leverage the power of web browsers to offer accessibility, scalability, and cost-effectiveness at scale.
Firstly, web-based video generation allows for easy accessibility, enabling users to create videos from any device with an internet connection. According to recent statistics, there are over 4.9 billion internet users worldwide, making web-based tools an accessible option for a large global audience.
Secondly, the scalability of web-based video generation is a game-changer. With cloud computing and distributed processing, these solutions can handle large-scale video projects without compromising performance. This scalability is particularly crucial in today's digital landscape, where video content is consumed at an unprecedented rate. In fact, studies show that video traffic will comprise 76% of all internet traffic by 2025.
Finally, web-based video generation offers significant cost savings. By eliminating the need for expensive hardware investments and infrastructure maintenance, businesses can reduce their operational costs. According to industry reports, cloud-based solutions can provide cost savings of up to 30% compared to traditional on-premises video generation setups.
In summary, web-based video generation provides accessibility to billions of internet users, scalability to handle the increasing demand for video content, and cost-effectiveness by reducing operational expenses. These advantages make web-based tools a compelling choice for businesses and content creators seeking efficient, high-quality video production at scale.
Rocketium to the rescue 🚀
Rocketium, a revolutionary web-based tool for creating images and videos, introduces a transformative method for scaling creative projects. The benefits of using Rocketium are impressive. Users experience a remarkable 40% reduction in video creation time, boosting efficiency and productivity. Rocketium's intuitive interface ensures that individuals with varying skill levels can easily create professional-grade videos without extensive training.
Rocketium’s generation process involves utilising a renderer to play the content and recording it in .mp4 format for sharing purposes. This process allows users to bring their creative visions to life by transforming ideas into shareable videos that can scale for various sizes and across variants.
Initially, Rocketium's method proved to be highly effective, especially for videos with resolutions up to 720p. The output was smooth, ensuring the quality required for optimal viewing experiences. Users were delighted as they gained the ability to express their creativity and explore a wide range of possibilities in video creation using its Video Timeline editor.
However, as the demand for higher-resolution videos grew, Rocketium's method encountered limitations. Scaling beyond the 720p threshold revealed a challenge. The output started to lose its smoothness, resulting in choppiness and compromised quality. This limitation hindered users from fully leveraging high-quality videos as inputs, restricting their creative options and diminishing the impact of their visual storytelling.
Beyond 720p to Higher (4K, 8K) Resolutions
720p is good but the world is moving fast. The number of screens around you will have at least one ad playing and with way higher resolutions like 4k or 8k
In today's screen-filled world, advertising surrounds us at every turn. But keeping pace with technology means going beyond 720p. With 4K and 8K displays, captivating visuals have become the norm.
As the world moves forward, leave 720p behind and embrace a future of crisp, breathtaking visuals on screens that offer 10 times the resolution. It was important for rocketium to find a way to generate videos at high resolutions (4k, 8k) which is not just smooth but also scale-effective.
The new generation process (codename: Chappie)
Architecture for Chappie (Rocketium's new generation service) comprises of 3 components:
Manage the queue of videos, preparing them for a generation.
Retrieve the status of video generation, providing real-time updates.
Update the progress of video generation, ensuring accurate tracking.
Frame generation service:
Generate frames from the video source, capturing key moments.
Upload the generated frames to remote storage for efficient management and access.
Acquire and store the generated frames locally for further processing.
Extract audio files from the source, capturing the accompanying sound.
Combine the extracted audio files to create a cohesive audio track for the output.
Generate an intermediate format to seamlessly merge the frames and audio.
Create an optimised output, ensuring high-quality and efficient file size.
Upload the final output and deliver an informative update to the user.
Embracing High-Volume Video Generation
Let’s do some math, to generate a 2min output video @60FPS(Frames per second) we would need to generate:
Even if we process 100 frames in one instance, we would require 72 frame generation services. Clearly, we cannot just use a single server to generate all the frames as it would not only be time-consuming but also an intensive task.
Since there is a scale involved in the frame generation service, we need to come up with an infrastructure to support it. We require an infrastructure that provides the flexibility to spawn multiple services quickly and cost-effectively.
Considering the requirements of the frame-based video generation system, we have identified two potential options:
Google Cloud Run with Google Cloud Storage and Redis
Here is a high-level comparison between these two options for your reference:
After evaluating both options, we have chosen to utilize Google Cloud Run, making a trade-off between avoiding vendor lock-in and other benefits associated with Kubernetes and opting for a solution that offers less complexity and minimal infrastructure management.
In terms of cost, Google Cloud Run surpasses Kubernetes by employing a pay-per-use pricing model that suits our current scale. However, based on scale(for example, longer videos) we may need to reevaluate our choice.
Below is the resulting architecture that allows for scalable operations while ensuring cost-effectiveness by running only when necessary
Here’s a generated output:
In conclusion, the demand for high-quality videos in today's digital age is more significant than ever, especially in advertising. Businesses and content creators are leveraging 4K and 8K resolutions to enhance brand perception, capture attention, and create immersive experiences. However, traditional video generation tools like After Effects and Blender have limitations in terms of system requirements and scalability. This has led to the emergence of web-based video generation as a game-changing approach to meet the increasing demand for high-quality videos.
Rocketium, a pioneering player in web-based video generation, has introduced a new generation method based on frames, codename: Chappie. This innovative approach overcomes the limitations of traditional methods and enables users to scale videos up to 4K, and 8K resolution while maintaining smoothness and quality.
Overall, web-based video generation, with Rocketium's Chappie as a leading example, is revolutionising the creation of high-quality videos at scale. It provides accessibility, scalability, and cost-effectiveness, making it an attractive option for businesses and content creators looking to engage audiences effectively in the digital landscape. As technology advances, web-based video generation will play a crucial role in delivering captivating visuals that drive brand success.