How to start a successful YouTube channel that makes you a living in 2018

A recent study by Forbes has shown that users spend a billion hours on YouTube watching videos every day. But were you aware that these hours can be monetized from your YouTube channel? How these billion hours can convert into a billion dollars is today’s topic of discussion.

Here we are going to discuss some of the best ways of how to start a YouTube channel:

Create your YouTube Channel

This is the very first step to make a living from YouTube. You simply need to log in through your gmail account and follow a few basic steps-

  • Go to YouTube through your gmail account
  • On the left corner, click on the bar adjacent to the YouTube logo
  • A drop-down menu will appear, where you need to click on ‘My Channels’
  • A box with your name highlighted will appear with the heading “Set up your channel on YouTube” will appear
  • Key in your personal information

Creating a new YouTube channel

Find a suitable niche

Your YouTube niche will completely depend on what you are passionate about. It can be anything. Here are few examples that go viral real quick:

  1. Singing
  2. Teaching
  3. Offering beauty and style tips
  4. Sharing videos (funny or them doing cute stuff) of your pets
  5. Storytelling
  6. Sharing recipes of home-cooked food items
  7. Interviewing people
  8. Reviewing other videos
  9. Recording inspirational videos
  10. Develop innovative content strategy

You’ll find no prescribed method to make something an overnight hit, though this is something YouTube aces at – making the smallest of events viral. And the rule of thumb is to ideate on your content. That is the only way to rule as a YouTuber like no one else.

Link your channel with Adsense

To take your YouTubing efforts to the next level, it is necessary to link your channel with Adsense. Here are a few simple steps to follow:

  1. Log on to YouTube and click on My Channel
  2. Click on the “Video Manager” button right below the search box on the top
  3. On the navigation menu on the left side, click on “Channel”
  4. Click on the “Enable” option right next to “Monetization”
  5. Accept the Terms and Conditions
  6. Monetization will be added under “Channel” and this will activate your YouTube partnership program
  7. On clicking the “Monetisation” option, a pop-up will appear wherein you should click on “How will I be paid?”
  8. Click on “Associate an AdSense account”

Use only the best tools for videos

Needless to say, you need a good smartphone recorder or a high-quality webcam to shoot your videos. Apart from that, following are the must-have tools for every YouTube channel owner:

1. Google Keyword Planner

Google Keyword Planner helps you filter out the best keywords for the most popular search queries on the internet. This eventually helps you to select your keywords wisely and attract potential audience.

2. Rocketium

You need a tool that you can use to compile all your recorded videos, add music to it, make use of text on top of videos, and add some animations or transitions.

Rocketium is free to use, and you can also go for one of the paid plans as well.

3. Evernote

Using Evernote, you can assemble all the main points you wish to speak with minute detailing. This data can be accessed from any place, time and device.

4. Picture editing tool

Make use of popular image editing tools to make your pictures more engaging. Here is a list of free and paid online photo editor tools.

5. Social Media Campaign

Keen on starting a social media campaign? Buffer, the social sharing and scheduling application has you covered. You can schedule your social media campaigns even for a week and let Buffer take care of the rest.

6. TubeBuddy

This is a browser-based tool that makes adding annotations and cards to your videos simpler than ever. You can also run A/B tests for videos using TubeBuddy.

7. Analytics

Free analytics tools like Socialblade help optimize your YouTube traffic and identify the weak areas. It will also provide an idea of the best times to post something and gain maximum traction.

Promote your YouTube channel and make money

Your promotional activities start with the content itself. Once you share your work in your known circle, they share it in their circles and it goes on. Soon you reach that stage where people wait for the completion and release of your upcoming works. YouTube sponsorships for small channels play a crucial role in all such promotional activities.

Here are few steps to promote your channel:

1. Social currency

To earn the much-needed social currency, share what you have created in your circle and network. Utilize every channel like e-mail, Facebook shares, tweets, LinkedIn and so on to make your content go viral.

2. SEO

Make use of the best SEO strategies and get listed on the top search results by your audience. SEO optimization will help you broaden your audience size.

3. Collaboration

You may collaborate with channels within your niche to cross-promote each other’s work and rise to popularity.

4. Paid Advertisement

The paid promotion facilities of Facebook, YouTube or Twitter can be extensively leveraged to promote your YouTube videos. Once the initial stage of accumulating viewership is over, you may take things to the next level by opting for YouTube Ad campaigns, which are basically the paid YouTube promotions.

Monetise your YouTube channel

Monetize your YouTube videos

Ever wondered how much YouTubers make per view? It depends entirely on how well you monetize through advertising.

[Tweet “On an average, YouTube’s CPM is around $7.6, which means for every 1000 views, you are paid $7.6.”]

Listed below are some of the tried and tested techniques to earn money from YouTube:

1. Advertising

On linking your YouTube channel with AdSense you earn 55% of the total Ad revenue. So on an average, for 1000 views you make $1-2.

2. Affiliate marketing

You may approach any affiliate marketing agency in your niche and offer to link one of their products into your video description. From every conversion, you will receive a decent amount from this agency.

3. Direct promotion

This is popularly seen as a sponsorship for the smaller YouTube channels. The advertising company pays you a certain amount for explicitly describing their products in your videos.

4. Paid Videos

These can directly amass decent revenues if you are actually offering your viewers some valuable information in exchange for reasonable price.

5. Crowdsourcing

Websites like Wikipedia provide useful information to their audience in exchange for donation to run the websites. This is called crowdsourcing which can be one of the best ways to make money from your YouTube channel if utilized properly.

Hope these ideas stimulated your ideas of money making from YouTube. Start monetizing your YouTube efforts today!

How to Create Instagram Posts to Engage Your Followers

Instagram has made it possible for creative individuals to showcase their work in the form of Instagram posts and videos, through a global shareable platform. An average of 95 million photos and videos are uploaded in Instagram each day, and that’s a clear look on how influential the app has become in the social media and online realm.

Editing photos could be done in the app, and while its feature upgrades cater to all kinds of creative approaches, some users might still want to have more editing options. Here are simple ways to create more engaging and unique content for your Instagram that will in turn help you grow your following and maintain a more consistent, aesthetic appeal.

Create Similar Themes And Add Lighting Using Photo Filters

Instagram has a decent selection of available filters, but it could, at times, be very limiting. Downloading an editing app that specializes in photo filters is a good solution to expand your choices, and Instasize is the best filters option in the market.

The revamped version of the famous app carries more than 50 artisan crafted photo filters, with new filters added each month for premium accounts. The filters have a wide range of artistic touches: from light and luminous, to dark and edgy. You can adjust the intensity of the shadows, hue, saturation, contrast, and even tweak the grains and vignette to create visually appealing Instagram posts.

By selecting similar tinted filters, you can create a theme for your profile that looks like each photo was well-curated. Your Instagram posts will definitely look like they came from a professional photo editor.

Instagram posts

Use Typography For Text-Centric Posts

Incorporating typography within your Instagram content is a great way to keep your followers engaged on your Instagram posts. It provides an emotional value to any simple text post and gives a fascinating design element to your profile.

While Typography could be a simple design discipline, working around it could take a lot of time. And if you want to create the most suitable layout based on your personal style, apps like Instasize and Hype Type will give you text design elements that cannot be found elsewhere.

Create stunning text announcements within seconds using the various text design layouts on the Instasize app. Bring text announcements to life with the animation options on Hype Type. Apps that specialize in various typography engineering will help give your uploads a more professional look, and your followers will enjoy the variation in content.

Read Also: Tips For Selecting The Best Font For Videos

Create Fun Videos With Sound Bites

Videos have always been a popular form of online content, and uploading videos to your feed not only gives your profile diversity, but it will also attract more followers. If you’re absolutely new to video editing, Rocketium is the perfect platform to use. You can create engaging HD videos in minutes with its easy-to-use interface that also allows you to select video clips and images from your phone and add your kind of music for a more personalized approach.

Creating videos with Rocketium is simple, and you can adjust the timing (video speed, text duration and delay), or even create a personal motif that will fit the overall vibe of your feed. Instagram video ads can also be created using the same. 

Mix And Match The Mentioned Editing Options For More Unique Results

Knowing which apps + software to use to help curate better content is just step one. In order to edit content, you need content to begin with! We suggest creating some type of style board or begin collecting images that you’d like to use, replicate, etc.. get those creative juices flowing.

Your instagram feed should reflect bits and pieces of who you are. The more you share, the better the relationship you’ll be able to grow with your following. Authenticity is key! Utilizing apps and software to help you reach your end goal is completely necessary, and we hope you found the tools mentioned above useful in your Instagram journey. Happy editing!

Why Video and UGC are Marketing Wins

If you aren’t with the times already, where have you been? The way we communicate is becoming more visual. With so many distractions in life, it’s much easier to get the gist of something by watching a video.

According to Wyzowl, only 10 percent of people remember what they hear. Throw into the mix that 80 percent remember what they see and do, and you have a strong argument for the power of visual communication.

Let’s not forget that YouTube is the second biggest search engine on the web. As a company, if you’re not already communicating through video, you should be. And if you include user-generated content (UGC) into your marketing collateral, you’re well on your way to engaging moving pictures.  

So, join us as we look at why all brands should be creating video marketing campaigns with the help of UGC.

What is UGC?

UGC is one of the most popular marketing methods and utilises visuals taken by real people. Audiences are tired of seeing the same type of marketing campaigns with similar-looking people, set to the same backdrops.

Instead, they demand more authenticity and want to feel a stronger connection with brands. This is where UGC plays a vital role; it’s a way for consumers to see people just like themselves in marketing promotions.

93 percent of marketers see brand results improve after influencer engagement, and UGC is one of its biggest drivers. By applying UGC to video marketing, companies provide an even more immersive experience for audiences to enjoy.

Stronger connections

Just like UGC, conveying a message through video resonates more with viewers. There is something inherently more real about watching someone or something in motion. Emotions drive actions, and it’s easier to take them at face value when it’s in video form.

Being able to see someone’s tone of voice or moving facial expressions can completely change perception. The interactions feel like they’re two-way, as opposed to a picture, which doesn’t have the same effect.

UGC makes your content go viral

That’s not to say that a video campaign will make someone rush out to buy a product. What it does do, however, is play on your subconscious and have a greater lasting impact. Videos are more memorable, which is mainly down to their ability to create stronger connections.

Ease of use

There was a time where only the biggest brands could afford video marketing. To make a motion campaign was considerably more costly than regular photo campaigns. Getting hold of the equipment, hiring the director and the talent – it all added up.

Today, however, making a marketing video is significantly more cost friendly. Taking a video on your smartphone can be just as impressive as high-end cameras and has helped to create a new wave of creativity.

There are also now affordable companies who can help to optimise videos and drive engagement.

It’s now possible to create engaging video content in just five minutes. You can create your own campaigns fast and with efficiency. There is no excuse for businesses that leave video off their marketing checklist.

It’s the internet king

Video constitutes for 69 percent of all internet traffic, which reveals a huge shift in consumer mindset. Those numbers are staggering considering it’s still a fairly new concept in how it’s utilised and displayed.

As the tech for video marketing improves, making it more cost-effective and easy to use, a larger number of people are jumping on the bandwagon. While some still see video as a typical TV advert, new platforms have changed the way it’s used on a day-to-basis.

Social media has become a breeding ground for video. What started with short five-second shorts on vine has evolved to Snapchat, Instagram and Facebook stories. Smart companies are tapping into that audience and using video and UGC to strike a chord with their audience.

More chance of going viral

It’s every brand’s dream to create that one piece of content that goes viral. We’ve now got to the point where it’s almost exclusively videos that ‘break the internet’. Companies like Volkswagen, Dollar Shave Club, and Blendtec have all successfully viralized their video content. The range of different companies shows that anyone can go viral if done correctly.

UGC drives your marketing

Visuals are processed up to 60,000 times faster than text. 93 percent of communication is non verbal. And by the end of this year, visual communication will rise to 84%. It’s not hard to see why video has a better chance of breaking down barriers than any other form.

This is not the future of marketing; it’s the now

We have entered the realms where video communication is key. Those still sceptical will struggle to keep up with the competition as video dominance continues to rise. Any business, from small to global, can easily create video content in-house.

With a splash of UGC, companies further increase their chances of making successful content that hits the mark with its intended audience. Or, in other words, communications that pop.

Audiences want to feel like they’re part of the brand. Using video content with UGC is one of the best ways to capture that feeling, build brand awareness and increase ROI.

About Lobster

Lobster is an AI-powered platform which allows brands, agencies and the press to license visual content directly from social media users and could archives. Follow them on Twitter here.

A Closer Look at Video Thumbnail and its Importance

How many times have you spent quality time making a video script and adding breathtaking animations, but still ended up with little views and engagement? This has happened to me plenty times. However, you can change this by focussing on a very tiny, but important part of video marketing – the video thumbnail!

What is a video thumbnail?

A thumbnail is a reduced-size version of any image or video. Originally it got the name from being about the size of a human thumb nail.

Thumbnails are used by various platforms (especially social media) because they’re easier to scan and organise than the original files. By using thumbnails, platforms can make smaller and easily viewable pages and allow users to have control over exactly what they want to see.

Why is a thumbnail important?

You’ve probably heard this phrase plenty times – “Don’t judge a book by its cover”. Though these are words to live by, it is often the most neglected advice.

Every day, every minute, every second, your videos are judged by their thumbnails. In fact, video thumbnail plays a very important role in encouraging viewers to hit the PLAY button.

With so many videos on the Internet competing for attention, a video thumbnail can determine whether your video is watched or ignored.

[Tweet “A great thumbnail makes a creator’s content stand out.”]

How do I select a click-worthy thumbnail?

A thumbnail should achieve the following things:

  • Hint at the premise of the video content
  • Compel viewers to click
  • Branding
  • Look amazing on any device screen size

Here are few points to keep in mind when you select a thumbnail for your video:

1. Add text to represent your video content

Your thumbnail should convey your viewer what they’re going to see in the video. This is why it should sync with the title, description and the content of the video.

A good tip is to include some text in your thumbnails. Platforms like Facebook have a restriction on the amount of text you can put into a video thumbnail, so keep that in mind!

In fact, you can also include some hashtags in the thumbnail. Compare the views of this Jimmy Falon video to others:

Use hashtags in your video thumbnail

As someone who regularly watches videos on different platforms, I request you to avoid using click-bait video thumbnails. This causes a lot of annoyance to the viewer and give out a ‘cheating’ vibe. And this is not good for your brand.

In the not so distant future, platforms like YouTube and Facebook can slowly start identifying such users using machine learning, and start penalising them.

2. Make it visually appealing

Impress your audience at first sight. Use the right color palette, but also make sure it doesn’t end up too gaudy and bright. You can use some image editing tools like Pixlr to enhance the colors by editing the image’s saturation and by using hue filters.

Tubular Insights claim that something as simple as sharpening the edges can have also a subliminal effect on your thumbnail!

3. Include a human face to build an emotional connect

This usually makes people click you video because it makes them feel more connected. Once that connection is made, viewers are more likely to watch the entire video.

If possible, use a close-up shot because it helps the image stand out, irrespective of the device it is being viewed on. Look at the views on these BuzzFeed videos:

Buzzfeed video thumbnail

Tip: Based on what emotion your video is trying to evoke,  use a face that exaggerates this emotion!

4. Brand your thumbnails

Given the real estate of the thumbnail, it can become difficult to add your brand’s logo. But try to include it whenever you can. This ensures your video stands out in a collection/list, and helps the viewer identify your content.

Have a look at the Vice YouTube channel:

Brand your video thumbnails

5. Run A/B tests

Using tools like TubeBuddy and Vidyard, you can conduct split tests to determine which thumbnail drives more clicks and views to your videos.

Well planned A/B experiments will improve the performance of your videos almost instantly, so don’t ignore this valuable strategy!

How do I add thumbnails on different platforms?

1. YouTube

YouTube picks 3 frames your video and lets you select any one of those. If you’re uploading a new video, you’ll see this option AFTER YouTube has finished processing your video:

How to add thumbnail for new video in YouTube

If you’re editing an existing video, you’ll see this option right beside the video’s preview:

How to add video thumbnail in youtube

YouTube also lets you upload your own thumbnail by clicking on “Customised Thumbnail”

2. Facebook

Facebook picks upto 10 frames from your video and lets you select any one. This is the screen you’ll see when you upload a new video:

How to add thumbnail for a new facebook video

As you can see, you have the option to upload your own custom image as well.

In case you missed this, you can also add thumbnails for your existing videos:

Step 1: Click on EDIT VIDEO

Step 1 to add thumbnail in facebook

Step 2: Select thumbnail

Step 2 to add thumbnail in facebook

3. Instagram

You can choose the thumbnail from within the Instagram app. This is the screen you’ll see when you upload your video:

How to set thumbnail in instagram

How to use Templates in Rocketium?

To make a video in Rocketium, you can use combinations of different themes and templates. A viewer expects something when he clicks on the PLAY button of your video. Templates and themes ensure that you give them what they’re looking for. Here is a complete guide to using Templates and a list of FAQs:

What is a Theme?

Let’s start with the basics. A theme is the structure of the design elements (like colors, positions, animations, transitions, music, etc). Each theme has its own settings that can be customised by you.

Where can I find Themes?

Themes are available inside the Editor. You can access them after you fill your content.

Step 1: Click CONTINUE

How to access templates

Step 2: Click THEMES

How to add templates -2

What is a Template?

A template is the structure of the video script (like number of captions, scenes, number of captions in one scene, etc). It helps you create industry specific video content. 

Each template comes with its own set of very basic rules. Rules like intro scene having only 1 caption, or mandatory outro scene, etc. Every template’s rules will be mentioned, in detail, inside the Editor when you apply the template.

Template rules

Each template also comes with its own set of example videos and themes.

Where can I find Templates?

You can select a template from the TEMPLATE screen. This is the first screen you’ll see when you open the Editor.

Step 1: Open the Editor

How to access templates -1

Step 2: Select a blank template (no rules) or existing templates

How to access templates -1

With this, you can now select a template and choose different themes (or styles) of the same template to make the absolute best video.

Here is a screen recording to help you out:

The Latest Video Trends of 2018

Where do you stand on your video marketing campaign? If it’s not at the forefront of your marketing efforts — or very close behind — you may need to rethink your strategy. Cisco anticipates that “by 2019, over 80% of global Internet consumption will be video content.” So, if you haven’t started, now may be a good time for you to focus on video marketing.

Video content has been taking marketing, and the world, by storm. Every year, new strategies for video marketing are being designed to reach any spectrum of viewers. Because of this, you video content strategies may be outdated.

Read below to get up to date on the latest video trends showing promise in 2018.


When talking about video trends, lets first talk about the platforms that are trending.

You may have some dynamic video content, but if you don’t know which social media platform to release it under, you may be missing out on the target audiences you are aiming for.

As mentioned above, Snapchat gained notoriety for its 10-second videos that disappeared after 24 hours. Instagram took this idea and, with more followers, made it even more popular with Instagram Stories. Marketers recognize both mediums for their natural qualities and ability to engage an audience on a personal level.

Methods of video marketing show no signs of slowing down and connect more with the younger audiences. If you want the more formal video platform — in the instance your company is B2B or just appeals to an older, more professional crowd — consider LinkedIn for its more professional, business-oriented audience.

YouTube, in which Northeastern University indicates “is now the fourth most popular social network for marketers, used by 57% of them,” has become a staple in the social media realm since it’s release in 2005. The platform’s meteoric rise is a direct reflection of the appeal that video has on viewers. People love videos, and YouTube is the place they go to when they want to show their friends things they find interesting — often sharing to other social media platforms. Kudos to you if you can build a strong content marketing campaign without YouTube.

You, of course, you should always include the social media giant, Facebook, in your marketing efforts. Oh, and did I forget to mention that Dom Hoffman, Vine co-founder, hinted on Twitter at a Vine 2?

video trends

Mobile Optimization

It is becoming more and more evident that people are looking at social media and searching Google on their mobile devices more than on a standard desktop. So the second video trend points towards optimizing videos for mobiles. The University of Southern California maintains that “with 93 percent of millennials and members of Generation Z using smartphones for more than an hour a day, brands must use mobile to reach young consumers.” With mobile devices, specifically smartphones, comes the need for mobile optimization. If your video player isn’t responsive, fitting to the screen of whatever mobile device viewers may be on, they are more likely to close it out and look for a video that is.

To take it a step further, marketers are now resizing videos into a square design. Turning away from the landscape design that fits a desktop, the more vertical square design fits better for most phones. Optimization is necessary for Snapchat, Instagram Stories, and even scrolling through your Facebook news feed.

Speaking of your news feed, have you ever noticed that you’d probably give a transcribed video more patience over one that isn’t? This is being noted by video content marketers. As a result, more and more videos are starting to feature captions to accommodate the viewers who won’t be bothered to click/tap into the video and adjust their volume to watch the video. If you want more attention and retention of your video content marketing efforts, consider subtitles for your videos.

Influencer Marketing

How can influencer marketing affect video trends, you may ask?

Influencer marketing was wildly successful in 2017 and is on pace to continue to be in 2018 — showing that people listen to an endorsement from people they hold in high regard. As influencer marketing further develops, it is no longer just a post by an influencer mentioning a product. Instead, with the help of video, viewers and potential customers can see the influencer with your brand.

Brands are, and will continue to be, capitalizing on the advantages video can bring. Rather than an influencer mentioning a brand and tagging you in a post, why not show your viewers a video of your influence using your products or services? Bloggers, vloggers, and other social media personalities are being enlisted by big brands of almost every industry to help market to a wide range of new and existing customers.

Influencer marketing is nothing new — we’ve seen hundreds, perhaps thousands of examples of this marketing concept before. However, celebrities are being called upon less and less, and social media influencers are becoming prominent. You follow social media personalities for a reason, wouldn’t you be more willing to listen to them over an impersonal celebrity endorsement?

Social media influencers are sought after because they connect with viewers in a more natural, genuine fashion. One reason influencer marketing is relating on a personal level is because of live video streaming.

Live Streaming

This is perhaps one of the most significant video trends.

Real-time video streaming leaves ample opportunity for a prepared video to get off script, especially when viewers can interact with the streamer. That is why viewers love live streaming — it’s more personal in the sense that they can engage the streamer in real-time, and the responses, and the whole nature of the stream, feels unscripted.

Sure, you could make a well thought out response to inquiries from your social media followers. This content could fall flat, or could not even get views. However, followers would tune in to a stream you held to ask you questions in real time. Since live streaming is connecting with viewers personally, brands are streaming interviews, discussions, behind-the-scenes tours of businesses, revealing new products that only followers can see, and many other insights into their operations that form bonds with viewers. These bonds are being found to establish brand and customer loyalty.

Imagine your company is coming out with a brand new product. A prerecorded video of the product will always prompt customer questions. Why not live stream a demonstration of your new product, answering these questions in real time? Better yet, get a social media influencer to do so — endorsing your product to thousands, if not millions of followers on Facebook and Instagram.

Snapchat Filters

Snapchat blew up the social media scene because of the way they presented accessible videos with a lifespan of 24 hours. Another feature that viewers went wild for were Snapchat filters — you know, the computer simulated ears and tongue to turn you into a human/cartoon dog? Well, Snapchat is introducing a filter that is grabbing the attention of marketers everywhere and has become one of the major video trends.

Snapchat geofilters are branded images, digitally placed over a user image or video, which if used correctly, could be a marketing goldmine. Users can set a filter on their Snap telling other followers and friends where they are at, but marketing can take it a step further. Check out how McDonald’s is taking advantage:

Now, imagine if it was your brand this person was sharing to all of their friends, or better yet, if you worked with an influencer to reach their mass of fans — spreading your brand logo like wildfire. Snapchat filters are beloved and, from a marketing perspective, it was only a matter of time before companies used the feature to make their brand more visible. It’s best to start entertaining the notion of Snapchat geofilters for your business.

Video content marketing is here to stay, and if you want to remain visible as a business, embrace the video trends above. Video content is engaging, simple to process, and takes no time for viewers to digest — it’s a marketer’s dream. Its quickly engaging properties is precisely why it is dominating social media platforms. Pressing the record button would be wise for your and your company!

When you are reading about video trends, you should also check out Rocketium.

Rocketium is a cloud-based web app that helps one create beautiful videos in minutes with text, images, and video. Steps – add graphics, type text, add voiceovers if you like, choose a theme, customize styles, publish in different aspect ratios and share on social media directly.

Live Video Streaming Tools: The Best Apps for Going Live

There was a time when marketers preferred U stream to share memorable moments with audience. Of late, it has become increasingly difficult for them to advertise before audience. This discomfiture is quite understandable. To some extent, it can be attributed to the endless choices and limited knowledge of live streaming software. There is no denying that live video streaming apps are dime a dozen but is there any merit in pontificating about technology issues associated with live streaming software? The key is to identify the best apps for going live and subsequently connect with audiences.

Let’s get started without any further ado. The following popular tools are used by individuals, business owners and event holders who want to broadcast live video over the internet to their audiences.

Live Video Streaming App #1: Zoom

More often than not, Zoom is used for video conferencing. Zoom can be used to conduct webinars with large audiences. The best thing about this video conferencing tool is that it enables marketers to live stream videos to the popular video sharing website YouTube. And yes, marketers are at liberty to live stream videos to Facebook as well. They can share the screen and host multiple guests.  In essence, Zoom is a mid-level application. Coming to the quality of video being live streamed, it is topnotch.

Zoom has its own limitations. It doesn’t allow you to bring in images and scenes.

Live Video Streaming App #2: Crowdcast

Crowdcast is yet another mid-level application which is used for broadcasting webinars. It’s more of a live streaming teaching tool to enable audiences learn from your experiences. Let me recall my pleasant experience with this tool. Not so long ago, I hosted a paid 3-day digital conference on Crowdcast. I created and scheduled a couple of events and to my surprise, conversations thrived. Thanks to its chat capabilities, this live video streaming app lets you lend some context to the scheduled events.  You can simultaneously live stream to Periscope, YouTube and Facebook. By the way, payments can be accepted via Stripe.

Live Video Streaming App #3: Ecamm Live

Ecamm Live is a basic level live video streaming app which has the advantage of being user-friendly and absolutely affordable. It also lends you the convenience of connecting directly with Facebook. In addition to broadcasting via your profile and page, you can broadcast high quality videos through a Facebook group. In less than 5 minutes, you can go live. Thanks to its built-in feature, you can do away with the hassles of frequently looking at your phone to follow the comments of your audience. There is a shortcoming though – you cannot add guests. Moreover, this app is not platform agnostic. It is available only on Mac. This is where mid-level live video streaming apps like Zoom and Crowdcast come into picture.

Live Video Streaming App #4: OBS Studio

OBS Studio is one of the most powerful live video streaming apps. It is available on both Mac and Windows platforms. And most importantly, it is free. With OBS Studio, you can simultaneously broadcast to a host of platforms such as YouTube, Facebook, Twitch, Twitter etc. It is not that easy to play with this live video streaming app. A bit of learning curve is expected of you.

With basic and mid-level live streaming software, an internet bandwidth of 5Mbps will suffice. But OBS Studio requires not only an internet bandwidth of at-least 10Mbps but also a powerful computer equipped with a great processor. Anything less than 10Mbps will impede the quality of live videos. This tool has got the ability to highlight comments and facilitate conversations. You can initiate chat sessions with multiple guests, share your screen and split the same.

For all intents and purposes, you can organize a pre-live coming soon session. Your live video streaming experience is assured to be seamless and smooth.

There are advanced tools like Wirecast which require decent computing power, a fast processor and a high-end graphics card. Needless to say, such tools are expensive. More often than not, Wirecast is used by professionals. Low budget marketers cannot bet their chances on advanced premium tools. It is suggested to try basic live video streaming apps like Ecamm Live before purchasing high-end tools like Wirecast.

How to Stream Live?

Now that you know the why’s of live streaming, let us give you some insights on how to make B2B live videos. There are two very effective means that can help you with live streaming:

1. Social media:

Social media are great platforms and should be your first choice if you plan on going live. Most importantly, Facebook provides a feature called ‘Facebook Live’ which is fully dedicated for the businesses to go live and interact with their customers. It is the most effective way of video marketing because Facebook has billions of users from all parts of the world. Moreover statistics reveal that nearly 500 million people watch videos on Facebook every day and have high reachability of audience.

2. Apps and Websites:

Today, there are so many video streaming apps and websites which can help you set up a live video streaming for your business. All you have to do is make a list of your requirements, choose the most suitable app or website, install and / or create an account as per your budget. The rest is taken care of by the app or the website owners. By using this option, you have an advantage of guaranteed audience since the websites and apps already have established themselves in the market and have a respectable number of audience.

Before you go live, it is crucial to know who your audience is and what are you trying to achieve by going live. Set your objectives straight before you decide to go live and engage your customers. Keep watching this space for more insights on live streaming marketing. Our best wishes are with you and your venture. Cheers!

Our best wishes are with you and your live video streaming. Cheers!

If instead of streaming videos live, you wish to create a video and then share it, do check out Rocketium. It’s a web-app that let’s you create videos quickly at scale.

Recommended Video Size For Various Social Media Platforms

Videos are an integral part of an engaging social media presence. As a video maker, it can be hard to keep track of the different video size specifications for different social networks (specifications like video format, aspect ratio, video sizes, duration, etc). You can bookmark this article as a reference guide to create the best video sizes for every social media platform.

Video Size for Facebook

Video consumption on Facebook is increasing every year. I will not be surprised if Facebook is your go-to platform for video – both as a marketer and as a user. These are all the places where you can use videos on Facebook:


This is the most common type of video on Facebook, and though it is difficult for brands to get a good organic reach because of Facebook’s recent updates, it is still a viable way to share video.

Native video sizes on Facebook
Native video on Facebook

Video Guidelines

  • Recommended video size: 1280 x 720
  • Orientations accepted: Landscape, Square, Portrait
  • Accepted aspect ratios are 16:9 (for landscape), 1:1 (for square) and 9:16 (for portrait).
  • Mobile renders all videos to 2:3
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 240 minutes


When you boost any of your videos, they become native video ads, and they look like other videos, residing in users’ feeds. Once played on the desktop, they stick to the right column as you scroll down to the next post.

You can boost any of your existing videos and they will show up as native video ads to your selected audience. Do note that such videos are labelled as ‘Sponsored’.

Facebook video ad by netflix
Video ad by Netflix on Facebook

Video Guidelines

  • Recommended video size: 1280 x 720
  • Orientations accepted: Landscape, Square, Portrait
  • Accepted aspect ratios are 16:9 (for landscape), 1:1 (for square) and 9:16 (for portrait).
  • Mobile renders all videos to 2:3
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 240 minutes


You can use Carousel video ads to showcase upto 10 images and videos within your target audience’s news feed. You can use the extra space to highlight different products, showcase specific details about a single product, service or promotion, or tell a story about your brand that develops across each carousel card.

Infact, Digiday claims that Facebook’s Carousel ads are 10 times better than its regular ads.

Video sizes of carousel ads on facebook
Example of a carousel ad on Facebook

Video Guidelines

  • Minimum number of cards: 2
  • Recommended video size: 1080 x 1080
  • Orientations: Square
  • Accepted aspect ratio is 1:1
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 240 minutes


Collections is an ad format that makes it easier for Facebook users to discover, browse and purchase products and services from their mobile device.

A video collection typically includes a cover video followed by several images, hence making it perfect for displaying multiple products or multiple variations of a single product.

Example of a Collection video ad
Example of a Collection video ad

Video Guidelines

  • Recommended video size: 1200 x 628
  • Orientations: Landscape, Square
  • Accepted aspect ratio is 16:9 (for landscape) and 1:1 (for square)
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 240 minutes


Facebook cover videos are similar to cover images – they occupy the space at the top of your Facebook Page. The video will automatically start playing in mute when a user visits the page. Visitors have the option to unmute, or expand to play the video in fullscreen.

Cover video sizes on Facebook
Cover video put up by Buffer on Facebook

Video Guidelines

  • Recommended video size: 820 x 462
  • Orientations: Landscape
  • Recommended video formats: MP4, MOV
  • Min duration: 20 seconds
  • Max duration: 90 seconds

Video Size for Instagram

Instagram’s advertising revenue has increased significantly in the last year. Understanding Instagram video ads and their impact is very important for an advertiser if you want to execute the perfect ad campaign on Instagram.


Stories run in a full screen, vertical format. With 60% of stories viewed with sound-on, be sure to share content that sounds as good as it looks. This means selecting the perfect music track for your video is very important.

Video Guidelines

  • Recommended video size: 1080 x 1920
  • Orientations: Portrait
  • Recommended aspect ratio is 9:16
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 15 seconds


You can post Instagram videos in either the landscape or the square format. However, square video size has an edge over landscape video size.

Square videos consume more real estate on the user’s screen. This means your viewer is not distracted by other posts and the metrics of your own video (views, likes, comments, etc). The only thing a user sees is the video and the CTA associated with it.

Video Guidelines

  • Recommended video size: 1080 x 1080
  • Orientations: Landscape, Square
  • Recommended aspect ratios are 16:9 (for landscape) and 1:1 (for square)
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 60 seconds


These work exactly the same as Facebook video ads. You can showcase up to 10 images or videos within a single ad, each with its own link.

Video Guidelines

  • Minimum number of cards: 2
  • Recommended video size: 1080 x 1080
  • Orientations: Square
  • Accepted aspect ratio is 1:1
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 60 seconds

Video Size for Twitter

As a digital marketer who is active on Twitter, it’s all about grabbing your users’ attention with enticing and click-worthy video content. In the sports and entertainment industry, Twitter is often the go-to for sharing video content.

You also need to keep yourself updated with some good practices for Twitter videos.

All video sizes for twitter
An example of a video on Twitter

There are 4 types of videos on Twitter: recorded videos, live videos and imported videos and promoted videos. The same video guidelines apply to all these videos.

Video Guidelines

  • Recommended video size: 1280 x 720
  • Orientations: Landscape, Square and Portrait
  • Accepted aspect ratios are 16:9 (for landscape), 1:1 (for square) and 9:16 (for portrait)
  • Max file size: 512 MB
  • Recommended video formats: MP4 for web, MOV for mobile
  • Max duration: 140 seconds

Video Sizes for YouTube

YouTube is the second-largest search engine behind Google, and the largest for videos. As a marketer, YouTube is the perfect space to promote, educate and share video content about your brand.


YouTube allows users to upload different types of media formats and the freedom to use plenty of different dimensions. However, videos in smaller ratios tend to have black bars (known as pillarbox) to make them fit into the YouTube player without cropping your content.

YouTube native video size
An example of a native video on YouTube

Video Guidelines

  • Recommended video size: 426 x 240 (240p)  to 3840 x 2160 (2160p)
  • Recommended Orientations: Landscape
  • Accepted aspect ratio is 16:9 (for 4:3 ratios, pillarboxing is added automatically)
  • Max file size: 128 GB
  • Recommended video formats: MOV, MPEG4, MP4, AVI, WMV, FLV, 3GPP, and WebM
  • Max duration: 12 hours


Google claims that brands advertising on YouTube often receive a 20% increase in traffic. Now, YouTube video ads are pretty straightforward and can be classified into skippable, non-skippable, mid-roll, and pre-roll video ads.

These ads follow the same video size and specs, they just differ in their maximum duration.

  • Skippable Video Ads:

These videos can be set to play before, during or after the original video content and users can skip it after 5 seconds. This ad format is the only one that allows advertisers to monetize the views from any viewing device (desktop, tablet, mobile, TV or a gaming console).

  • Non-Skippable Video Ads:

These videos can be set to play before, during or after the original video content, but users are forced to watch the full 15 seconds. But, views from TVs or gaming consoles do not count as monetizable views.

  • Mid-roll Video Ads:

These videos are played mid-view (like TV commercials) and are only available for original content that is longer than 10 minutes. They are added either automatically, based on YouTube’s algorithm, or manually.

Mid-rolls can be skippable, but users must watch at least 30 seconds of the video ad before they see the ‘Skip Ad’ option.

  • Pre-roll Video Ads:

These videos are played before the original video content. They’re small 6-second video ads that cannot be skipped, and are usually optimized for mobile views.

Video Guidelines

  • Recommended resolution: 426 x 240 (240p)  to 3840 x 2160 (2160p)
  • Recommended Orientations: Landscape
  • Accepted aspect ratio is 16:9 (for 4:3 ratios, pillarboxing is added automatically)
  • Max file size: 128 GB
  • Recommended video formats: MOV, MPEG4, MP4, AVI, WMV, FLV, 3GPP, and WebM
  • Min duration of mid-roll video ads: 30 seconds
  • Max duration of
    • Skippable ads: 12 hours
    • Non-skippable ads: 15-30 seconds
    • Pre-roll video ads: 6 seconds

Video Size for Snapchat

Snapchat is an active network for younger generations and is used heavily by Millenials to share video content. The advertising opportunities on Snapchat are huge!

There are partner opportunities to put video within Snapchat’s discovery option, and the dimensions for which are the same. But you are required to reach out to them for more details on advertising. Snapchat users see these ads in between viewing other users’ Stories.

Video Guidelines

  • Recommended video size:1080 x 1920
  • Recommended Orientations: Portrait
  • Accepted aspect ratio is 9:16
  • Max file size: 1 GB
  • Recommended video formats: MP4 and MOV
  • Min duration: 15 seconds

Which tool can help me make videos for all social media platforms?

It is difficult to find online solutions that help you make videos for EVERY platform. But a few selected tools can help you make videos in different orientations for different social network.

Rocketium is one such online platform that gives you the option to make videos in Landscape, Square and Portrait orientations.

Twitter Video Ads: A Complete Breakdown

Video is a powerful medium to share stories, evoke emotion and drive action. And Twitter is the second most popular social media platform with B2C marketers in North America, coming in just after Facebook. This is why Twitter has invested in products and tools that make it easier for advertisers to display Twitter video ads to their target audience.

You can get super-specific and select a target audience based on locations, devices, and platforms. You can customize your audience even further based on keywords and behaviours.

Why Twitter Videos?

Twitter and Research Now conducted a research involving 1000+ people from 14 different countries and came up with these stats:

  • 82% of Twitter users watch video content on Twitter
  • Among people who use both Twitter and YouTube, 70% watched the videos they discovered on Twitter
  • Twitter users are 25% more likely to discover a video first among their friends.
  • 41% of users feel Twitter is a great place to discover videos
Twitter Video Ads
Twitter Video Ads’ benefits. Source: Twitter

To access a detailed guide to Twitter videos, check this out.

Types of Twitter Video Ads

There are 4 types of Twitter video ads that advertisers can make and invest in. They are – promoted video, video website cards, in-stream video ads, and sponsorships (UK and European brands only). I’ve also added a few video ad examples by different brands:

1. Promoted Video Ads

Promoted video ads appear natively in users’ timelines or feeds. You can only promote an existing video tweet, so you’ll have to publish your video ad as a tweet, and then promote it. These are auto-played on mute as the users scroll through their timeline or feeds.

You can build lookalike audiences that mirror those of other brands that attract the same kind of people you’re trying to reach!

Here is an example by NFL:

2. Video Website Cards

In October, Twitter unveiled a new ad format called the Video Website Card, which it describes as “a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.”

Basically, the ad will start out as a video (auto-played) with a headline you can customise. It then opens up to a larger video and website preview, and ultimately directs you to the advertiser’s chosen website when you click it.

These campaigns can be optimized for different goals, whether that’s video views, website clicks or awareness. Here is an example by Bank of America:

3. In-Stream Video Ads

If you’re a part of Twitter’s Amplify ad program, you can opt for pre-roll or mid-roll video ads around premium content. The experience is similar to YouTube video ads.

Twitter has been testing in-stream video ads in the UK since July by partnering with more than 260 publisher accounts. This includes Sky, ESPN, football clubs such as Manchester City and Arsenal, Global, Bauer Media, Huffington Post and Viacom, as well as global publishing partners such as Mashable, Bloomberg and Business Insider.

Here is an ad by GSuite:

4. Moment Sponsorships

Twitter’s Sponsorship program enables UK and European brands to sponsor the best video content from their video content partners.

Recently, Twitter enabled Moment Sponsorships, allowing advertisers to sponsor Moments from premium content partners and reach audiences at scale. By working with premium publishers as part of an In-Stream Sponsorship, brands know exactly which partner they are working with, and can develop deep brand integrations within said partner’s content.

Twitter Moments are the “Stories”-like feature that includes a series of tweets, including images, GIFs and video.

Here is Bloomberg’s moment, sponsored by Bank of America.

What are some best practices?

Below are few practices that have been tried and tested by many brands from different industries. Consider them as a guide, and please note that you don’t have to follow everything religiously because after all you understand your target audience best.

1. Choose What to Promote

Twitter video ads are a great way to show off  your products and services, and create an awareness among your target audience.

You can make a video catalog for your products, like Android Wear:

You can also showcase the user experience by including screen recording and snapshots in your video ad.

Offer a visual experience that will put the viewer right in the spotlight, so you can easily convey how your product benefits them, and motivate them to take an action by clicking on the CTA.

2. Humanize Your Brand

Humanising your brand on Twitter is an evergreen best practice because it consistently drives engagement. Promoted videos featuring people, especially human faces, in their opening scenes drive up to 2X more consumers to view beyond the first few seconds of your video.

Have a look at Reebok’s video ad:

3. Experiment With Different Video Types

Choosing a type of video to use depends on your overall social media marketing goals. But some types of video ads tend to get more traction than others. Try experimenting with these videos:


Create videos that answer questions your users ask frequently. This will save you a lot of time since it’s easier to understand things when they’re shown to us visually.


People love reading customer success stories and testimonials because they can connect to these stories. Highlight a job well-done by your customers as this allows other potential customers to see the chances of being successful with your brand.


These are great for building brand awareness. Showing your followers how to solve a certain problem establishes you as a reliable authority in your niche.

Plus, people love “how to” content!


Twitter users don’t want to feel like they are being sold. Instead, they want a story that draws them in. Create videos with a defined script–a clear beginning, middle, and end. Take consumers on a narrative journey and deliver a resolution.

Twitter reported that this type of content drove a particularly impressive 9% lift in purchase intent!

4. Make Text-Based Videos

Since video ads auto-play without sound, text has become a must-have element of a social video that you cannot afford to ignore.

You can use text to keep your viewer’s attention on the message you’re delivering. To get some tips on how to use text in your videos, you can refer to this article.

Rocketium enables marketers, bloggers and advertisers to make text based videos and ads efficiently. If you’re interested, you can use RKTM10 to get a 10% discount for your first month in any of the plans.

5. Keep it Mobile Friendly

Nearly 90% of all video ads are viewed on a mobile device. I’d personally recommend you make videos in 2 orientations only: Square and Portrait.

These videos formats are the best for Twitter video ads as they take up the maximum real estate of your viewer’s screen.

6. Use Hashtags

Relevant hashtags make your video ad feel like a native tweet. This is particularly important, since most of us hesitate before sharing an ad, so make it feel as natural as possible!

[Tweet “Hashtags add meaning and help make the video more discoverable.”]

7. Don’t Forget to Add a CTA

To get closer to the goal you’ve set for your video ads, strong CTAs are a must. Let’s say a user views your video and wants to sign up to use your services. If you don’t provide him a CTA, or if you add a non-relevant CTA (like, “Follow us” in a promo video), you’ll loose this highly interested user.


Twitter video ads are the perfect way to combine rising trends like mobile usage and the popularity of online videos to boost the impact of your digital ad campaigns.

Understanding the elements that go into a successful Twitter video ad and knowing how to replicate those best practices in your own ads is vital to driving revenue and reaching Twitter performance goals.

Twitter Videos: A Detailed Guide

Video is killing it on social media, and it is no surprise. Videos engage, inform, entertain, and successfully convey your message in a way other mediums struggle to. In fact, Twitter videos are becoming increasingly central to the real-time conversations that happen on the microblogging platform.

Why Twitter Videos?

Adweek analyzed Twitter’s annual Online Video Playbook and created a delightful infographic. Here are a few stats from it:

  • Twitter sees 800 million visitors a month
  • 82% of users on Twitter actively engage with brands
  • 93% of Twitter video views are from mobile
  • Videos are 6x more likely to be retweeted on Twitter than photos, and 3x more than gifs
  • Twitter videos have increased by over 50% since the beginning of 2016
  • 48% of videos included a sequential resolution, i.e. a problem set up at the beginning was solved at the end
  • 37% of Twitter users would like to see more Twitter videos from their favorite brands
  • 41% of Twitter users favor Twitter as a way to discover video content

Twitter video consumption is on the rise, and will continue to grow as the network develops new features for users and marketers.

Best Practices to Follow

Here are some practices you can follow to make sure your Twitter videos perform well and gain traction. Do note that following these is not an absolute necessity, but since they’ve been tried and tested by many businesses, it is a good practice.

What video format is best suited for Twitter?

Twitter supports all 3 formats – landscape, square and portrait. As a marketer, you want your viewer to watch your video without any distractions. This ensures your viewer understands the message you want to convey. To reduce distractions, your video must take up the maximum real estate of the screen.

[Tweet “Square and Portrait (Vertical) videos are the best format for Twitter.”]

Square videos are best for twitter
Square videos are the best
format for Twitter

How long should my Twitter Video be?

The maximum length Twitter supports is 140 seconds, but you need to grab a user’s attention quickly, especially on Twitter. If the first few seconds of your video fail to do that, then the length of your video does not even matter.

To use a Twitter video to teach your audience something interesting about your brand, you can extend the video to upto 90 seconds. If your content is gripping, viewers don’t mind watching lengthy videos.

To use Twitter videos to generate leads, create short videos upto 30 seconds on topics that makes the user click on your brand or the CTA to know more.

For example, check out this Tweet by Food Network Canada. Don’t you feel like knowing what other amazing recipes they tweet about?

How can I engage my viewers through a Twitter Video?

Include your brand logo in your video. By doing this, you increase purchase intent by 9%! Here are few other tips to kill it in Twitter videos:

1. Make text based videos

Twitter videos are set to autoplay without sound. Text has now become an integral element of videos on social media. As a social media marketer, you cannot ignore text based videos. With the abundance of tools like Rocketium, you cannot even have excuses like “Video making is time consuming and expensive”

2. Increase conversations on Twitter using hashtags

Twitter really is all about having conversations. Pick a trending hashtag, and either start your own conversation or join one. Hashtags are an easy way to get your videos in front of a wider audience, and not just the people that are following you.

Reply to queries with a how-to video or live video message as this is much more engaging than a generic message.

3. Talk about on-going events

Videos around live events have known to increase brand favourability by 63%.

Lowe’s and BBDO New York delivered this on the Fourth of July, 2013:

4. Collect and share user-generated content

People love fame. Create a campaign where you ask your audience to submit fun videos around a brand-related theme and then reward them with goodies and vouchers. User-generated content campaigns receive a lot of traction and can take your social media marketing to the next level.

5. Include people in your Twitter videos

When people are in the first few frames of your video, viewer retention doubles!

Short, people-focused videos can help tell your brand story and introduce your people to your customers. This is also a wonderful way to create testimonial videos and success stories.

6. Go Live on Twitter

Periscope lets anyone broadcast live video via Twitter. You can do this while you’re attending a fun promotional event representing your brand or if you’re hosting one. Give people a sneak peek of what your business is really like by creating Periscopes of industry events, special launches, or product tutorials.

4 Types of Twitter Videos

A typical twitter video could be either of the 4 types, depending on your Marketing goal:

1. Recorded Video

You can use the Twitter app to record videos through your device’s camera, and then upload it from within the app. In fact, there are talks that Twitter is working on a Snapcaht-style video sharing feature.

To record a video for a tweet:

  1. Tap the ‘Tweet’ icon then tap the ‘Photo’ icon
  2. Tap the ‘Video’ icon to access video mode.
  3. Record a video by holding down the ‘Record’ icon  To add more to your video, simply press and hold again. You can record up to 2 minutes and 20 seconds (140 seconds) of video.
  4. When you are done recording your video, tap ‘Done’. You can preview your video before Tweeting it by tapping the play button. You can make additional edits to your video before sharing.
  5. Tap ‘Tweet’ to share your message and video.

2. Live Videos

Live video is the most immersive way to experience what’s happening around the world. From monumental moments and sport events to celebrations and things that make you LOL, it is very easy for you to broadcast a live video straight from the Twitter app.

To go Live on Twitter:

  1. Tap the ‘Tweet’ icon
  2. Tap ‘LIVE’
  3. You will see the pre-broadcast screen where you can frame your shot
  4. When you’re ready, press “Go Live” to start broadcasting.

Once you’re live, anyone on Twitter and Periscope can join your live video and participate in your experience.

3. Imported Video

You can import videos to Twitter using the Twitter app.

To import a video for a tweet:

  1. Tap the ‘Tweet’ icon
  2. Find the video you’d like to Tweet and tap to select it.
  3. You can trim the length of your selected video by dragging either side of the bar at the bottom. Maximum video length is 2 minutes and 20 seconds (140 seconds).
  4. Tap ‘Trim’ to finish your edits. You can preview your video by tapping the play button before Tweeting it. This also allows you to make additional edits to your video before sharing.
  5. Tap ‘Tweet’ to share your message and video.

4. Promoted video

Twitter allows brands to run video advertisements to those looking to target and engage with their customers on Twitter. All promoted video tweets show up in targeted users’ feeds and have the label “Promoted” added to it.

Promoted Twitter Videos

You can choose between different formats and placement options:

  • First View: Grab the most prominent real estate on Twitter—the top of the timeline ad slot—for 24 hours to really make a splash with your Twitter video ad.
  • Conversational video: Add campaign hashtags and call-to-action buttons to promoted videos to drive conversation and encourage sharing.
  • Instant Unlock Card: Combine conversational videos with a call-to-action that invites people to Tweet your promotional hashtag and message to unlock exclusive video content.
  • Video Website Card: Create a promoted video featuring an auto-playing video, headline, and a URL Twitter users can click to go to your website.
  • In-Stream Video Ads: Show a video ad before, after, or during other videos, including live-streamed video, to target people while they’re already viewing related video content.


Rocketium is a web-app that lets you create videos with perfection, in a jiffy. Its blogger-like interface, intelligent media search, and powerful styling options empower video editors to create professional-looking videos for Twitter as well.