What is the Impact of Visual Content in Marketing?

There is a reason why kids books are filled with colorful images. Kids are more eager to listen and give attention when they read a book with their parents, if they can see a lot of pictures. This is largely because visual content engages and helps them understand complicated concepts better than just a whole bunch of text.

Explaining Visual Content Marketing

Content marketing has constantly evolved. White backgrounds with long paragraphs of black text are no longer holding the success of online marketing. Today, there is a new trend that’s taking the lead.

Visual content marketing refers to using visuals that include images and videos with inspiring or educational texts, branded images which promote the video, audio or written content, infographics and other related images and videos. This content conveys valuable information in an engaging visual format.

You may ask, what is the intention?

The answer is simple: to attract more people to your website and make them stay by generating an interest using visual cues.

Because of the ever-increasing use of visual social media such as Instagram, Pinterest and Vine, online digital marketers and business owners are very busy in maximising the potential of these platforms for the marketing campaigns of their company.

social media loves visual content
Social Media loves visual content

The Impacts of  Visual Content in Marketing

Humans have always been comfortable with visual content and it seems doubly true on the internet. No one wants to read long lines of text. That would instantly trigger us to click on the back button. We all want colorful videos, images as well as infographics in order to break up the text and entice to finish the whole content.

[Tweet “Adding visuals to your content will make it more engaging for your audience.”]

Here, I have added a few visual content marketing statistics which illustrate the large impact of visual content in having social media engagement and reach:

importance of visual content for brands and marketers
The importance of visual content for brands and marketers
  • A recent study found out that 86% of buyers expressed interest to access visual or interactive content on demand.
  • 95% of B2B buyers said that they wanted shorter and highly visual contents.
  • Social Media Examiner conducted a research and asked marketers which type of content they most want to learn in 2015. The top responses are creating original visual assets which are then followed by video production.
  • By providing interactive contents, SlideShare and Brainshark have increased in popularity— from 21% in the year 2013 to 28% in the year 2014. This is because of the appearance of new tools like Visme which facilitates the creation of visual content.
  • The use of video contents for B2B marketing has increased from 8% to 58% last year with the use of infographics topping the list and increasing its usage from 9% to 52%.
  • A report in 2016 showed that 37% of marketers believed that visual marketing is the most important form of content, second only to blogging.
  • CISCO projects that world internet traffic from videos will make 80% of all traffic by the year 2019.
  • Infographics are shared and “liked” on social media three times more than any other type of content.
  • Buzzsumo analyzed more than a million articles and found out that their articles with a photo once every 75 to 100 words received double the social media shares than articles with fewer images.

Why is Visual Content in Marketing Effective?

All these statistics showed the impacts of visual content marketing. But why is it so effective? Here’s why:

Engages The Brain

One of the reasons why it is effective is that visual content is processed in a different and less busy part of our brain.

From the moment you wake up to the time you lay in your bed you are listening, reading, speaking or writing words. So many WORDS, all day long!

However, there is this fast part of your brain that is not as overworked; which is the visual cortex. So, when you tap on your audience’s visual cortex, you get to engage more areas of their brains.

Adds Interest To Your Page

Visual content is used to create a more inviting page.

When you break a page text with occasional, related images or videos, you show your reader or audience that the page is easy to understand and skim and it is not “BORING”. This helps information retention and boosts the time spent on your page.

Faster And Easier To Consume

Did you know?

When researchers tested on how long it takes for a human brain to process and images, they recorded only 13 milliseconds.

However, that may not be accurate. Why? Because our brain might even process images faster than that. And 13 milliseconds was the shortest measurable unit of time that they were able to capture.

Images or visual contents are understood in an instant. There is no process like Letters – Words – Sentences – Paragraphs. It is an image of something and we immediately “get” it, get it?

So, why not put that amazing speed to work in your marketing campaigns.

Sign up for a free Rocketium account and start making videos for your brand right away!

infographic to tell you how visual content generates value
Here is an infographic to tell you how visual content generates value

Conclusion

A picture is worth a thousand words, they said. And it’s true even in the web space of today. You are only given a few seconds to capture attention and to engage with your audience, and your content will make or break your whole chance of getting a customer. So, jump into the trend of digital content marketing now and have Sydney Video production create amazing videos and images for your site.

Are Your Facebook Video Ads Performing Well?

Marketing on Facebook gives you the opportunity to leverage various types of content in your campaigns, including Facebook video ads. Research indicates that video is the highest-converting medium for social marketing campaigns. Thus, it should play an important role in your strategy when advertising on Facebook

That said, as with any marketing campaign, it’s still very important to track certain key metrics when assessing how effective a video ad is. Monitoring the following data points will help you better understand how well your Facebook videos are performing, making it easier to improve your campaign if it’s not meeting your standards.

You can run A/B tests on your video ads and pick the best performing video version to show to your audience. But how do you know which video performs the best? And what metrics should you consider? Here are 4 metrics you should be tracking:

View-Through Rate

The view-through rate refers to the people who viewed your video once it reached them. Mathematically, is the number of videos watched divided by the number of impressions (times a page loaded with a video). This metric essentially tells you whether the content a user first sees when your video reaches them is effective in catching their attention.

If you’re not satisfied with your view-through rate, you may want to make changes to the first few seconds of the video. You could also consider adding a more relevant description, thumbnail and title.

Here is a quick read on video thumbnails and its importance.

Positive Engagement Indicators

Don’t make the mistake of assuming everyone who viewed your video had a positive reaction to it. Simply tracking views won’t tell you with any degree of certainty whether a video is making the right impression on potential customers or not.

That’s why it’s also important to track indicators of positive engagement with the content. This includes shares, likes, comments and the shares, likes and comments on the shared posts.

facebook video ads must get positive engagement

Average Watch Time of Facebook Video Ads

According to one study, the average amount of time a user spends watching a video on Facebook is just 10 seconds. Obviously, the more time people spend watching your video, the more engaged they are with the content. Only tracking video views won’t give you the full picture; it’s worth paying attention to how much time the average person spends watching the video.

10-Second Video Views

Facebook lets you track how many times a user has watched your video for 3 seconds or longer. Unfortunately, because Facebook videos often play automatically in users’ feeds, this metric doesn’t give you the clearest picture of how genuinely engaging your content is.

Thankfully, Facebook lets you track another metric – 10-second video views. Seeing how often people watch your content for 10 seconds or longer will let you know if you’ve succeeded in capturing your audience’s attention. This will also tell you if the audience you’re targeting is the right one for your video ad or not.

To reiterate, the point of tracking these metrics isn’t simply to learn how effective a campaign is. Tracking key metrics like those listed above gives you the information you need to make changes to a campaign if it isn’t working. Monitor these statistics, and you’ll gain an edge over the competition!

6 Ways Video Impacts The Ecommerce Industry

The ecommerce industry hasn’t been around for all that long in the grand scheme of things, yet it has changed enormously in that time. Who could have envisioned the level of fast retail accessibility we now have with 24/7 internet-enabled devices?

As technology has matured, UX practises have gone from cluttered desktop interfaces to fledgling mobile designs, and then ahead to clean, minimalist mobile-first responsive designs. Buyers now take options and convenience for granted — and ecommerce video has assumed dominance.


But why is this, exactly? If we get a little more granular, how has video left its mark on the ecommerce industry, and what can we expect in the future? Let’s go through it.

#1 Video Drives Up Presentation Standards

What do you think of when you imagine a product array from a retail site? A decent image for each one, perhaps some additional images from different angles to provide some more information for the user. Video blows that kind of detail out of the water, and thanks to the march of technology, the barriers to entry have all but disappeared.

Until just a handful of years ago, high-quality video wasn’t viable online: the hosting infrastructures weren’t there, recording equipment was expensive and unwieldy, and internet connections couldn’t handle large files.

But today, YouTube and comparable sites will store as much as you want, just about everyone has a smartphone capable of shooting decent footage, and mobile data connections are perfectly adequate for streaming in HD.

Because of this, the ideal product listing has changed significantly, with users expecting so much more and more often than not being disappointed when there isn’t some kind of introductory video displaying a product. I know I find it invaluable, especially when I’m looking at electronic products.

#2 Video Provides Creative Options

You can accomplish a lot with page text and imagery, but you can do so much more with video, and retailers have steadily come to understand this. As an ecommerce video maker, you can provide commentary on an item, talk directly to camera, narrate product construction or a guide on how to use it. To add to this, you can also shoot footage in different places and in different styles, then bring in post-production elements to make it even more stylized.

With video, you’re not limited to some basic photos of a product and a couple of paragraphs about why someone should buy it. You can get really creative and develop a tone and aesthetic that really makes people want to buy while feeding into your overall brand identity.

#3 Video Saves Screen Space on your Ecommerce website

Suppose you want to offer a full installation and setup guide for a new speaker system. You can painstakingly list all the steps in text, but it will take a long time and various illustrations to make it clear enough to be worthwhile, and that will cause the page to drag out. You could lean even more heavily on high-quality images, but that would take up even more space. Going down that route, you end up confining the guide to a downloadable document, which then means that relatively few people will ever actually see it.

If you make a video guide, however, you can fit the entire thing into a small embedded window near the top of the page. If the user isn’t interested in it, they can ignore it completely, and if they want to soak up all of the information, they can watch entire thing without having to leave the website or even scroll.

By focusing on video guides and reviews, you can fit a vast amount of relevant information into a very small space on a product page.

#4 Videos Make Stories More Viable

We’ve looked at how video offers so many more creative options, and this really makes a difference when it comes to storytelling, something that has traditionally been used for dedicated advertising campaigns but little else.

If there’s a fun little story about how you came to sell a particular product or product line, you can put it in the copy, but it won’t catch the eye nearly as well. Turn it into a punchy short video with animation, transition effects and narration, and you’ll see engagement levels skyrocket.

And think of the effect this has on blogging options. Corporate stories are more important than ever before because customers increasingly expect sellers to be transparent and openly ethical, and what better way to explain what drives your ecommerce business than by filming a video about your entire team?

#5 Video Dominates Social Selling

Social media feeds fly by at a rapid pace, and most of the posts get lost in the blur of activity. It’s the elements that really stand out and command attention that get users to stop the scrolling and focus their interest, and video is the undisputed leader for this, especially with the prevalence of high-speed data connections and autoplaying options.

Retail companies that want to get the most out of social selling need to take inspiration from how companies like Coca-Cola mix regular videos with animated GIFs to create eye-catching, digestible, and highly shareable content.

#6 Video Guarantees Conversions

This one should seem obvious, but let’s confirm it: video drives conversions in a massive way. By next year (2019), a massive 80% of web traffic will consist of video, and coincidentally it’s been found that the inclusion of video on a page increases its conversion rate by 80% on average (there’s something about 80%, clearly!).

And if you think it’s too complex or expensive to use in your case, you’re wrong. You can easily build videos from image and text resources you already have, and then it’s just a matter of embedding them on your product pages.

Big players in the Ecommerce industry use Rocketium to make product videos and then embed them onto their website. You can embed the videos  manually, if you have a custom site, or if you have a DIY webstore build, you can find add-ons, plugins or extensions such as EasyVideo or Product Video Gallery.

Video is already positioned at the top of ecommerce selling methods, and it’s only going to become more important as technology develops and always-on data connections get cheaper and faster.

By finding a place for video in your ecommerce strategy, you can start taking advantage of its incredible conversion-driving power, make your website work more efficiently, and enhance the image of your brand. Sounds good, doesn’t it?

How to start a successful YouTube channel that makes you a living in 2018

A recent study by Forbes has shown that users spend a billion hours on YouTube watching videos every day. But were you aware that these hours can be monetized from your YouTube channel? How these billion hours can convert into a billion dollars is today’s topic of discussion.

Here we are going to discuss some of the best ways of how to start a YouTube channel:

Create your YouTube Channel

This is the very first step to make a living from YouTube. You simply need to log in through your gmail account and follow a few basic steps-

  • Go to YouTube through your gmail account
  • On the left corner, click on the bar adjacent to the YouTube logo
  • A drop-down menu will appear, where you need to click on ‘My Channels’
  • A box with your name highlighted will appear with the heading “Set up your channel on YouTube” will appear
  • Key in your personal information

Creating a new YouTube channel

Find a suitable niche

Your YouTube niche will completely depend on what you are passionate about. It can be anything. Here are few examples that go viral real quick:

  1. Singing
  2. Teaching
  3. Offering beauty and style tips
  4. Sharing videos (funny or them doing cute stuff) of your pets
  5. Storytelling
  6. Sharing recipes of home-cooked food items
  7. Interviewing people
  8. Reviewing other videos
  9. Recording inspirational videos
  10. Develop innovative content strategy

You’ll find no prescribed method to make something an overnight hit, though this is something YouTube aces at – making the smallest of events viral. And the rule of thumb is to ideate on your content. That is the only way to rule as a YouTuber like no one else.

Link your channel with Adsense

To take your YouTubing efforts to the next level, it is necessary to link your channel with Adsense. Here are a few simple steps to follow:

  1. Log on to YouTube and click on My Channel
  2. Click on the “Video Manager” button right below the search box on the top
  3. On the navigation menu on the left side, click on “Channel”
  4. Click on the “Enable” option right next to “Monetization”
  5. Accept the Terms and Conditions
  6. Monetization will be added under “Channel” and this will activate your YouTube partnership program
  7. On clicking the “Monetisation” option, a pop-up will appear wherein you should click on “How will I be paid?”
  8. Click on “Associate an AdSense account”

Use only the best tools for videos

Needless to say, you need a good smartphone recorder or a high-quality webcam to shoot your videos. Apart from that, following are the must-have tools for every YouTube channel owner:

1. Google Keyword Planner

Google Keyword Planner helps you filter out the best keywords for the most popular search queries on the internet. This eventually helps you to select your keywords wisely and attract potential audience.

2. Rocketium

You need a tool that you can use to compile all your recorded videos, add music to it, make use of text on top of videos, and add some animations or transitions.

Rocketium is free to use, and you can also go for one of the paid plans as well.

3. Evernote

Using Evernote, you can assemble all the main points you wish to speak with minute detailing. This data can be accessed from any place, time and device.

4. Picture editing tool

Make use of popular image editing tools to make your pictures more engaging. Here is a list of free and paid online photo editor tools.

5. Social Media Campaign

Keen on starting a social media campaign? Buffer, the social sharing and scheduling application has you covered. You can schedule your social media campaigns even for a week and let Buffer take care of the rest.

6. TubeBuddy

This is a browser-based tool that makes adding annotations and cards to your videos simpler than ever. You can also run A/B tests for videos using TubeBuddy.

7. Analytics

Free analytics tools like Socialblade help optimize your YouTube traffic and identify the weak areas. It will also provide an idea of the best times to post something and gain maximum traction.

Promote your YouTube channel and make money

Your promotional activities start with the content itself. Once you share your work in your known circle, they share it in their circles and it goes on. Soon you reach that stage where people wait for the completion and release of your upcoming works. YouTube sponsorships for small channels play a crucial role in all such promotional activities.

Here are few steps to promote your channel:

1. Social currency

To earn the much-needed social currency, share what you have created in your circle and network. Utilize every channel like e-mail, Facebook shares, tweets, LinkedIn and so on to make your content go viral.

2. SEO

Make use of the best SEO strategies and get listed on the top search results by your audience. SEO optimization will help you broaden your audience size.

3. Collaboration

You may collaborate with channels within your niche to cross-promote each other’s work and rise to popularity.

4. Paid Advertisement

The paid promotion facilities of Facebook, YouTube or Twitter can be extensively leveraged to promote your YouTube videos. Once the initial stage of accumulating viewership is over, you may take things to the next level by opting for YouTube Ad campaigns, which are basically the paid YouTube promotions.

Monetise your YouTube channel

Monetize your YouTube videos

Ever wondered how much YouTubers make per view? It depends entirely on how well you monetize through advertising.

[Tweet “On an average, YouTube’s CPM is around $7.6, which means for every 1000 views, you are paid $7.6.”]

Listed below are some of the tried and tested techniques to earn money from YouTube:

1. Advertising

On linking your YouTube channel with AdSense you earn 55% of the total Ad revenue. So on an average, for 1000 views you make $1-2.

2. Affiliate marketing

You may approach any affiliate marketing agency in your niche and offer to link one of their products into your video description. From every conversion, you will receive a decent amount from this agency.

3. Direct promotion

This is popularly seen as a sponsorship for the smaller YouTube channels. The advertising company pays you a certain amount for explicitly describing their products in your videos.

4. Paid Videos

These can directly amass decent revenues if you are actually offering your viewers some valuable information in exchange for reasonable price.

5. Crowdsourcing

Websites like Wikipedia provide useful information to their audience in exchange for donation to run the websites. This is called crowdsourcing which can be one of the best ways to make money from your YouTube channel if utilized properly.

Hope these ideas stimulated your ideas of money making from YouTube. Start monetizing your YouTube efforts today!

Twitter Video Ads: A Complete Breakdown

Video is a powerful medium to share stories, evoke emotion and drive action. And Twitter is the second most popular social media platform with B2C marketers in North America, coming in just after Facebook. This is why Twitter has invested in products and tools that make it easier for advertisers to display Twitter video ads to their target audience.

You can get super-specific and select a target audience based on locations, devices, and platforms. You can customize your audience even further based on keywords and behaviours.

Why Twitter Videos?


Twitter and Research Now conducted a research involving 1000+ people from 14 different countries and came up with these stats:

  • 82% of Twitter users watch video content on Twitter
  • Among people who use both Twitter and YouTube, 70% watched the videos they discovered on Twitter
  • Twitter users are 25% more likely to discover a video first among their friends.
  • 41% of users feel Twitter is a great place to discover videos
Twitter Video Ads
Twitter Video Ads’ benefits. Source: Twitter

To access a detailed guide to Twitter videos, check this out.

Types of Twitter Video Ads

There are 4 types of Twitter video ads that advertisers can make and invest in. They are – promoted video, video website cards, in-stream video ads, and sponsorships (UK and European brands only). I’ve also added a few video ad examples by different brands:

1. Promoted Video Ads

Promoted video ads appear natively in users’ timelines or feeds. You can only promote an existing video tweet, so you’ll have to publish your video ad as a tweet, and then promote it. These are auto-played on mute as the users scroll through their timeline or feeds.

You can build lookalike audiences that mirror those of other brands that attract the same kind of people you’re trying to reach!

Here is an example by NFL:

2. Video Website Cards

In October, Twitter unveiled a new ad format called the Video Website Card, which it describes as “a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.”

Basically, the ad will start out as a video (auto-played) with a headline you can customise. It then opens up to a larger video and website preview, and ultimately directs you to the advertiser’s chosen website when you click it.

These campaigns can be optimized for different goals, whether that’s video views, website clicks or awareness. Here is an example by Bank of America:

3. In-Stream Video Ads

If you’re a part of Twitter’s Amplify ad program, you can opt for pre-roll or mid-roll video ads around premium content. The experience is similar to YouTube video ads.

Twitter has been testing in-stream video ads in the UK since July by partnering with more than 260 publisher accounts. This includes Sky, ESPN, football clubs such as Manchester City and Arsenal, Global, Bauer Media, Huffington Post and Viacom, as well as global publishing partners such as Mashable, Bloomberg and Business Insider.

Here is an ad by GSuite:

4. Moment Sponsorships

Twitter’s Sponsorship program enables UK and European brands to sponsor the best video content from their video content partners.

Recently, Twitter enabled Moment Sponsorships, allowing advertisers to sponsor Moments from premium content partners and reach audiences at scale. By working with premium publishers as part of an In-Stream Sponsorship, brands know exactly which partner they are working with, and can develop deep brand integrations within said partner’s content.

Twitter Moments are the “Stories”-like feature that includes a series of tweets, including images, GIFs and video.

Here is Bloomberg’s moment, sponsored by Bank of America.

What are some best practices?

Below are few practices that have been tried and tested by many brands from different industries. Consider them as a guide, and please note that you don’t have to follow everything religiously because after all you understand your target audience best.

1. Choose What to Promote

Twitter video ads are a great way to show off  your products and services, and create an awareness among your target audience.

You can make a video catalog for your products, like Android Wear:

You can also showcase the user experience by including screen recording and snapshots in your video ad.

Offer a visual experience that will put the viewer right in the spotlight, so you can easily convey how your product benefits them, and motivate them to take an action by clicking on the CTA.

2. Humanize Your Brand

Humanising your brand on Twitter is an evergreen best practice because it consistently drives engagement. Promoted videos featuring people, especially human faces, in their opening scenes drive up to 2X more consumers to view beyond the first few seconds of your video.

Have a look at Reebok’s video ad:

3. Experiment With Different Video Types

Choosing a type of video to use depends on your overall social media marketing goals. But some types of video ads tend to get more traction than others. Try experimenting with these videos:

• FAQ VIDEOS

Create videos that answer questions your users ask frequently. This will save you a lot of time since it’s easier to understand things when they’re shown to us visually.

• TESTIMONIAL VIDEOS

People love reading customer success stories and testimonials because they can connect to these stories. Highlight a job well-done by your customers as this allows other potential customers to see the chances of being successful with your brand.

• EDUCATIONAL VIDEOS

These are great for building brand awareness. Showing your followers how to solve a certain problem establishes you as a reliable authority in your niche.

Plus, people love “how to” content!

• STORY VIDEOS

Twitter users don’t want to feel like they are being sold. Instead, they want a story that draws them in. Create videos with a defined script–a clear beginning, middle, and end. Take consumers on a narrative journey and deliver a resolution.

Twitter reported that this type of content drove a particularly impressive 9% lift in purchase intent!

4. Make Text-Based Videos

Since video ads auto-play without sound, text has become a must-have element of a social video that you cannot afford to ignore.

You can use text to keep your viewer’s attention on the message you’re delivering. To get some tips on how to use text in your videos, you can refer to this article.

Rocketium enables marketers, bloggers and advertisers to make text based videos and ads efficiently. If you’re interested, you can use RKTM10 to get a 10% discount for your first month in any of the plans.

5. Keep it Mobile Friendly

Nearly 90% of all video ads are viewed on a mobile device. I’d personally recommend you make videos in 2 orientations only: Square and Portrait.

These videos formats are the best for Twitter video ads as they take up the maximum real estate of your viewer’s screen.

6. Use Hashtags

Relevant hashtags make your video ad feel like a native tweet. This is particularly important, since most of us hesitate before sharing an ad, so make it feel as natural as possible!

[Tweet “Hashtags add meaning and help make the video more discoverable.”]

7. Don’t Forget to Add a CTA

To get closer to the goal you’ve set for your video ads, strong CTAs are a must. Let’s say a user views your video and wants to sign up to use your services. If you don’t provide him a CTA, or if you add a non-relevant CTA (like, “Follow us” in a promo video), you’ll loose this highly interested user.

Conclusion

Twitter video ads are the perfect way to combine rising trends like mobile usage and the popularity of online videos to boost the impact of your digital ad campaigns.

Understanding the elements that go into a successful Twitter video ad and knowing how to replicate those best practices in your own ads is vital to driving revenue and reaching Twitter performance goals.

Understanding Instagram Video Ads

Online ads are an integral part of any digital marketing strategy. There are several types of video ads that every marketer must know about. Through this article, I’m going to convince you why Instagram video ads are worth investing into and how you can kill it on Instagram with a few good practices.

Why Instagram?

If you’re looking for a platform where you can find and interact with your target audience, Instagram is a paradise.

Instagram has more active users than Twitter

The latest Instagram statistics by CNBC show that there are currently more than 800 million monthly active users and 500 million of those are daily active users. That’s more than double the monthly active users of Twitter.

[Tweet “At least 30% of Instagram users have purchased a product they first discovered on Instagram.”]

Instagram users love to interact with brands

80% of users follow a business on Instagramwith 60% hearing about a product or a service through the platform. As of March 2017, over 120 million Instagram users performed an action after knowing about a brand. They either visited a website, called a business, got directions, emailed or direct messaged a business.

Brands use hashtags to increase post engagement. With Instagram’s latest updates, it is possible to even follow hashtags, making it easier for brands to interact with users.

hashtags used by brands and businesses
Image courtesy: Sproutsocial

Why Video Ads?

While photo ads are the most common, Instagram video advertising have gained a lot of traction.

25% of Instagram Ads Are Single Videos

Brands like MTV, Ford, Lululemon and Disney use video ads to achieve various business goals. After just 1 week of launching, Lululemon’s video ads received 2x more engagement than its photos did.

Number of Ads on Instagram Are Increasing

Instagram is continuing to prove itself as an extremely valuable advertising avenue for marketers.

According to Klear, there were 171,000 Instagram ads in December 2017 vs 134,000 in July 2017. That’s a growth of 28% in just 6 months!

Also, the total amount of ads from December 2016 to 2017 increased by 85,000 (almost 2x).

Instagram Mobile Ad Revenue to Hit $7 Billion in 2018

Instagram ad revenue is expected to reach $7 billion in 2018, according to Statista. That’s almost a $5 billion jump from just 2 years ago.

instagram video ads revenue from mobile - statistia
Image credits: Statistia

The Types of Video Ads on Instagram

There are 3 types of video ads inside Instagram: Story Ads, Native Ads and Carousel Ads. All ads have a “Sponsored” label affixed to them.

1. Stories Ads

Instagram Stories is a great way for you to tap into people’s passions and inspire them to take action. In fact, of the 300 million accounts using Instagram Stories, one-third of the most viewed stories come from businesses, and one in five stories gets a direct message from its viewers.



You can see how your Instagram Stories ads perform in the insights section of your business profile on the app. You can also view more metrics within Ads Manager and Power Editor including reach, impressions, and video metrics just like you would for other ads.

Check out these 4 video editing tips for engaging social media content by our friends over at Instasize!

2. Native Ads

What are Native Ads?

Native ads, according to Outbrain, are “any paid content that is in-feed and inherently non-disruptive.” It is considered “native” because it is formatted specifically for the platform that is hosting it, making it blend in with all other content on the platform. This does not affect the user experience and ad content becomes more engaging, information-based, and highly targeted.



3. Carousel Ads

You can bring another layer of depth to your ad campaigns, where people can swipe to view additional photos or videos in a single ad.



Instagram Video Ads Best Practices to Follow

Here are some practices you can follow to make sure your Instagram video ads perform well. Do note that following these is not an absolute necessity, but since they’ve been tried and tested by many businesses, it is a good practice.

1. Stories Video Ads

Stories ads run in a full screen, vertical format. This means all your Stories video ads format must be set to Portrait (9:16 aspect ratio).

With 60% of stories viewed with sound-on, be sure to share content that sounds as good as it looks. This means selecting the perfect music track for your video is very important.

Making text-based video ads is also a good idea. Videos with text overlays work very well compared to non-text videos when it comes to building brand awareness or driving action through purchases and installs.

Here are some points to remember (recommended by Facebook):

  • Resolution: 1080 x 1920 pixels
  • File Size: 4GB Max
  • Instagram Video Ads Duration: 1 to 15 seconds
  • Maximum Video Ad Ratio : 9:16
  • Sound: Optional
  • Video thumbnail images that consist of more than 20% text may experience reduced delivery

These are Objectives you can set for your Stories video ad:

  • Reach
  • Traffic
  • Conversions
  • App Installs
  • Lead Generation
  • Video Views
  • Brand Awareness

There are 12 Call to Actions available on Instagram for Stories video ads:

Apply Now Learn More Shop Now
Book Now Get Showtimes Sign Up
Contact Us Request Time Watch More
Download See Menu Listen Now

You can select the CTA which fits best with your video ad.

2. Native Video Ads

You can post Instagram video ads in either the landscape or the square format. However, square video ads have an edge over landscape video ads.

Square videos consume more space on the user’s screen. This means your video ad viewer is not distracted by other posts and the metrics of your own video ad (views, likes, comments, etc). The only thing a user sees in the video and the CTA associated with it.

It is very easy for a user to get distracted by Landscape video ads. There are several reasons for the distraction–caption, hashtags, comments on same video ad, another video/image post.

Here are some points to remember (recommended by Facebook):

  • Resolution: at least 1080 x 1080 pixels
  • File Size: 4GB Max
  • Instagram Video Ads Duration: 1 to 60 seconds
  • Minimum Video Ad Dimensions : 4:5
  • Maximum Video Ad Dimensions : 1.91:1
  • Text: Two rows of text will display
  • Video thumbnail images that consist of more than 20% text may experience reduced delivery

These are Objectives you can set for your Native video ads:

  • Reach
  • Traffic
  • Conversions
  • App Installs
  • Lead Generation
  • Video Views
  • Brand Awareness
  • Store Visits
  • Engagement

There are 15 Call to Actions available on Instagram for Stories video ads:

Apply Now Learn More Shop Now
Book Now Download Sign Up
Contact Us Get Directions Watch More
Call Now Get Showtimes Listen Now
See Menu Request Time Send Message

3. Carousel Video Ads

Using Carousel Instagram video advertising, you can showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about a single product, service or promotion, or tell a story about your brand that develops across each carousel card.

Here are some points to remember (recommended by Facebook):

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Instagram Video Ads Duration: up to 60 seconds
  • Carousel ratio: 1:1
  • Text: Two rows of text will display
  • Images that consist of more than 20% text may experience reduced delivery.

These are Objectives you can set for your Carousel video ad:

  • Reach
  • Traffic
  • Conversions
  • App Installs
  • Lead Generation
  • Brand Awareness
  • Store Visits
  • Catalog Sales

There are 15 Call to Actions available on Instagram for Carousel video ads:

Apply Now Learn More Shop Now
Book Now Download Sign Up
Contact Us Get Directions Watch More
Call Now Get Showtimes Listen Now
See Menu Request Time Send Message

If you’re looking to make Instagram video ads, be sure to checkout Rocketium. You can make videos in every format – landscape, square, portrait, and can also conduct A/B tests for videos!

LinkedIn Video Ads: What You Need to Know

LinkedIn’s Video Journey

Before launching LinkedIn video ads, the professional network platform started allowing users to upload videos in August 2017. Pete Davies, the group product manager, announced in a blog post that they started testing the feature in July, and he shared examples from Edwin RhemrevMadison Allen and Chris Chien.

As a user, you have access to insights including companies, titles and locations of viewers of your videos. You can also get metrics like total views, likes and comments. These insights are available via the dashboard section of your profile, on both mobile and desktop.

Linkedin video dashboard and metrics
Linkedin Video Dashboard and Metrics

Birth of LinkedIn Video Ads

In 2012, LinkedIn launched support for video ads, but you had to first upload the video on YouTube. There was no autoplay feature. But LinkedIn’s mobile presence grew stronger after its purchase by Microsoft for $26.2 billion.

This led to LinkedIn announcing the launch of video ads last October. Currently in closed beta testing, LinkedIn video advertising is available to “a limited number of advertisers”. These include Prudential Financial and, unsurprisingly, Microsoft Canada.

LinkedIn video ads will autoplay without sound. This style of displaying video ads has been tried and tested by the likes of Google, Facebook, Instagram and others. And it has turned out to be a VERY profitable source of revenue.

[Tweet “LinkedIn plans to make video ads available to all brands in the first half of 2018.”]

Vodafone has been testing this offering out as part of its B2B strategy.

“Working with LinkedIn, we are able to make use of the in-depth member data to identify specific audiences, at scale, and target them with our video ads,” Philippa Benos, enterprise lead at Vodafone UK said. “We’re looking forward to both seeing the results of this beta phase and incorporating more video content into our B2B marketing efforts over the next year.”

Understanding LinkedIn Video Ads

The new LinkedIn video ads will initially debut on mobile, and you’ll be able to see them on desktop “in the near future.”

understanding linkedin video ads
Image Courtesy: AdWeek

They will appear as a standalone unit with a “Promoted” label to distinguish them as paid or sponsored content. There will be no pre- or post-roll video ads.

You will be able to upload video content via Campaign Manager, your official company page or your showcase pages. You can then promote that content as a part of sponsored content campaigns.

Selecting target audience and tracking metrics

You will be offered the same targeting options as other LinkedIn advertising options—targeting using data from member profiles such as company size, geography and job title, as well as via LinkedIn Matched Audiences.

As an advertiser, you can track some ad performance metrics like view count and views by the percent of video completed. LinkedIn has also said that several additional metrics and data points specifically for video will be added in the next several months.

How does this help marketers?

For a B2B marketer, LinkedIn is paradise. It is, after all, a professional networking tool, meaning that users are primed to find professional services on the site.

80% of B2B leads come from LinkedIn. With the latest targeting improvements, you can virtually place your ad in front of any one of its 500 million members.

The new targeting options include:

  • Account Targeting (target specific companies and key decision makers, at scale).
  • Contact List Targeting (target users from your email list or connecting select CRM systems).
  • Retargeting web visitors (target website visitors of your site from the past 90 days).

Increasingly, B2B buyers are visiting LinkedIn for content they need to move forward in their journey. This means more and more users with decision making powers are relying on LinkedIn content. 57% of these buyers are on a mobile device. Put together, there are 9 billion content impressions in LinkedIn feeds every week.

43% of marketers say they sourced a customer through LinkedIn. This stat proves that marketers are finding customers who are looking for more than professional services.

61% of LinkedIn users are between the age groups 30-64. Honestly, millennials and boomers are in their prime earning and spending years, making them particularly attractive to marketers. They purchase more consumer package goods than any other age group, and they tend to take more vacations too.

Wondering how to make video ads for LinkedIn? You can refer to this.

A/B Testing With Online Video Ads

[Tweet “Did you know that simple A/B testing helped Obama raise $60 million?”]

The Director of Analysis for the Obama 2008 campaign, Dan Siroker, ran an experiment in December 2007. He focussed on converting visitors through website optimization and A/B testing to raise funds. The end result? Obama ended up raising $60 million by running a simple experiment.

What is A/B testing?

A/B testing (also called split testing) is a form of statistical analysis, used by marketers, in which you test 2 versions of the same thing to see which one performs better.

what is ab testing
Image credits: Optimizely

For example, you might want to find out what make your visitors sign up on your website. You should create 2 test groups – A and B, with a difference as small as a single word in the ‘Call to Action (CTA)’ on your website, or you can create 2 completely different versions of your website.

The most important thing to remember when running A/B tests is to test one variable at a time only. Let’s say you want to finalise the perfect outro with a CTA for all your social media videos. You run Group A with a CTA – “Like our page for more” and publish it on a Wednesday at 10:00 AM and you run Group B with a CTA – “Follow us to get regular updates” and publish it on a Friday at 5:00 PM. Now, when you compare the 2 groups, what change do you give credit to? Is it the CTA that ensured one group outperforms the other? Or was it the fact that you chose to publish it on a different day and at a different time?

A/B Tests for Video Advertisements

While businesses and marketers have embraced A/B testing for website, design, and static advertising elements, the world of A/B testing for video has remained a mystery to most.

There are lots of elements in a video that you can run A/B tests for – video script, video length, media files used, color palette, music selection, outro, etc. Video ads, however, have an exhaustive list of things you can test. Keep in mind that the metric you should be tracking to determine successful online video advertising is the click through rate of your ad.

1. Media

Variation A: Images

Variation B: Video clips

The best place for you to experiment with this is the first 3 seconds of your video ad. These 3 seconds determine whether the viewer is interested in watching the rest of your ad or not. The first 3 seconds also influence the action the viewer will perform after watching your ad.

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Animated GIF - Find & Share on GIPHY

Variation A: Videos before images

Variation B: Images before videos

Another experiment that you can run is by altering the sequence of your media files. Maybe after this you’ll come to a conclusion that viewers who see a video in their last scene perform an action with a higher probability than the viewers who see an image in their last scene.

2. Text

Text animations

You can run experiments to see which text animation on your outro scenes result in more clicks and influence the action the viewer takes after watching your ad. Check out the 2 variations in animations for an Instagram ad:

Animated GIF - Find & Share on GIPHY


Animated GIF - Find & Share on GIPHY

Call to Action (CTA)

You can convert a scroll in the news feed to a click on your ad by varying the call to action in your video ad. A subtle change from “Learn More” to “Know More” to “Visit Us” could make a big difference.

Text vs No text

You can also experiment with text videos and no-text videos to see what drives your target audience to perform an action after they watch your ad. Once you compare both variations, select the best performer and set it as a standard for all your video ads that target this specific audience.

3. Colors

When selecting a color palette as a brand asset, it is important to test and compare different combinations. You can run experiments that vary the colors in the intro as well as the outro/CTA scene of your video ad.

Video ad variations for snapchat
Video ad variations for Snapchat

Here is an interesting read to help you select the right color palette for your videos.

4. Music and Audio

Depending upon the mood you want to set in the viewer’s mind when he sees your ad, you can experiment with music genres and tracks.

You can also experiment with Voiceovers to see whether your target audience performs an action on a video with a voiceover or without. Since most users watch video ads on their phones and they’re set to mute by default, your mobile video ads must, as a general rule of thumb, have text along with the voiceover.

Here are some tips that’ll help you pick the perfect track for your videos.

5. Video Thumbnail

On Facebook, YouTube and Instagram, the video thumbnail that you’ve selected for your video ad influences its views and click through rates.

If the thumbnail is relevant to your ad and your target audience connects with it, the actions performed after viewing your video will be quite high. For ex, if you publish a video ad for camping equipment but with the image of a beach as a thumbnail, your ad will perform very poorly.

Using Rocketium for A/B Testing Video Ads

[Tweet “Why aren’t brands A/B testing videos? Video has a reputation for being expensive and time-consuming.”]

It seems a lot more difficult to create multiple variations of an online video ad for testing than it does to create a few different static images, or change the CTA on a pop-up. Honestly, that is not true. Running A/B tests for digital video ads is quite easy to learn and implement.

Rocketium lets you clone and edit your videos. This feature is very handy when you’re running A/B tests for your video ads.

Cloning a video from Rocketium dashboard
Cloning a video from Rocketium dashboard

The clones of your videos can individually be uploaded to Facebook Ad Library directly using the Share feature.

Sharing your video ad to facebook's ad library
Sharing your video ad to Facebook’s ad library

You can then use the metrics provided by Facebook to test which video copy received better click through rates. This can then be used as a standard for all the online video ads your brand will run in the future.

5 Video Advertising Mistakes to Avoid in 2017

In the beginning, video advertising was an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology, the ease of use of platforms such as YouTube, and Web Design Company Dubai help you to master the techniques of video advertising. Almost anyone can make use of them.

The Internet has helped marketers, entrepreneurs and businessmen to bring their brands, services, and products to new levels in order to go up the ladder and succeed. Today, with the Internet so accessible, an online store is the easiest and the best way to connect with a wider audience. So, it is only obvious that the advertising will be done on the internet as well. One of the most powerful marketing tools today is video advertising.

The thing is: easier, faster, and cheaper does not mean superior. This hardly means that one will not make mistakes. You are bound to make mistakes but for your ease, I have listed 5 common online video advertising mistakes that you must avoid in 2017 if you want to see any ROI on your work.

1. Lack of Creativity in Video Advertising Strategies

video advertising mistakes
Image source: https://blog.scottsmarketplace.com

First and most obvious thing is that you need to create a video that screams quality or else your viewers are not going to trust the advertisement. Your foremost goal should be to keep the viewers from clicking the skip button. There are many ways to do this. First, the method of enhancing your video is to use visually appealing colors, backgrounds, and animations.

Video advertising is not just about visual images. Effective videos all harmonize the images with the best use of voice and text. All of these components need to be taken into consideration when producing your video then the audience will get tangled in its trance. Everything needs to be deliberate and intentionally planned. You can also add in intriguing audio and effortless
transitions to keep viewers engaged.

Remember, it is hard enough to grab peoples’ attention these days, so try to limit your videos to no longer than 1 minute. The key, even in these cases, is to keep it engaging and entertaining that gets to the point quickly; keep the attention span to average around 30 seconds. Tell a great story because stories connect with people. Try to get a viewer to take an action within the first 30 seconds.

2. Underutilising Social Media for Video Advertising

Nowadays all of us are on your screens, whether it is a phone, I-pad or a computer screen and are browsing the internet non-stop. Your video needs to be able to reach people. YouTube is great, but it is not the only player in town. Maximize not only your reach but also your SEO by publishing your videos on all possible platforms such as Facebook, LinkedIn, Twitter and Instagram. Your video needs to be able to reach people. The more audience it will reach, the more SEO ranks you will have. This does not mean load the video to YouTube, then copy and paste the link on the other social media platforms.

Learn how to make video ads using Rocketium

The thing is when you load your video into platforms natively, such as Facebook, you get more views as you would get if you had just put a link to the YouTube video. Agility is one of the online advertisings greatest gifts, and many advertisers are guilty of failing to take advantage of it. Online advertising provides real time feedback from your audience in the form of which ads are clicked and which are not, which landing pages convert and which don’t, and a laundry list of other engagement metrics that can tell you whether your audience is responding to your campaigns or not.

3. Not Aligning the Video Advertising Strategy to Your User Personas

The purpose of your video should be to reach your targeted audience. It should be able to make people connect with the product you are selling and hypnotize them into buying it. So, you must ask yourself is your video enticing to the people you are trying to reach? If it is not then you need to up your game. You need to go back to the storyboard. You want to make a video those appeals to exactly the kind of people who will find value in your products or services.

Think of your video as another direct mail piece. It must be specifically targeting the personas you have created. The more precise your targeting is, the better ROI you can realize. If facts tell and stories sell, then don’t make your video a list of facts about your products. Remember to focus on telling stories about people using your products instead of products themselves. If your story is well told, then people will seek out more information and will be willing to buy whatever you are selling.

4. Not Using In-Stream Ads in Video Advertising

video advertising mistakes
Image source: http://www.exactdrive.com

In-stream ads are the short ads that you see when watching a YouTube video those can be skipped, and let me tell you, they are by far the most effective ads you can run if your goal is to increase your sales. If you are running branding exercises, then you might want to check out the ads that YouTube offers, that cannot be skipped.

If you create content directed at a specific target audience like you should, your video will not only resonate with those who find value in it but your business will affect as well but of course in a good way. I’ve seen advertisers complain about YouTube that it is not effective only to later find out that they were not using in-stream ads, to begin with, because they thought it was a waste of money. Test it out for yourself and see what the data tells you. Remember to focus on quality over quantity with your video statistics. You must keep in mind that it may take months or years before your video starts garnering a lot of views.

5. Under-budgeting Your Video Advertising Campaigns

Image source: https://www.everydollar.com

Now, we all know, starting something new is risky but if you go all in and embrace the changes then the odds will be in your favor. Mostly, I have seen new online advertisers launching a new campaign in a new advertising medium with a small budget because they are scared that it will end in a disaster. While it certainly makes sense for advertisers to test out a campaign with a smaller spend but the thing is committing to a small budget may lead to poor performance.

This problem frequently occurs with retargeting. Web Design Agency advice and warns advertisers who neglect to spend enough on their retargeting campaigns will only be able to reach a smaller audience as their content will not reach a larger audience, which is, in return insufficient to reinforce the branding message and improve overall recall. A video with an appropriate amount may have been incredibly successful, but by under-budgeting, you will end up seeing mediocre results. In fact, the biggest obstacle holding back many advertisers is a budget that is simply too small.

Taking risks is a key component of online advertising and the savvy online advertisers will step outside their comfort zones to build strong campaigns that will reach to your audience globally and across channels. Video online advertising offers diverse endeavors and is ripe with opportunity. Avoid the mistakes mentioned above, take advantage of the opportunities provided, and you will be well on your way to becoming a successful video online advertiser.

5 WAYS TO CHOOSE THE RIGHT VIDEO AD NETWORKS

When it comes to brand management, you need to do everything that is possible in your power to promote the brand and make a profit through the traffic received. The rising use of visual content, especially videos, indicates how necessary it is to advertise the business brand with the help of the videos.

There are several advertising networks for this purpose which you can use to increase the popularity of your video ads. These ad networks connect business brands with the publishers. Getting in touch with the ad networks benefits the brand and increases its income. Ad networks offer a video ad tag which when used within the video help in making money. It offers a lot of benefits but only if you have chosen the right advertising network.

Here are the five ways that will help you pick the right video ad networks:

1. Identify the target audience

target ad networks
Image source: https://www.bkacontent.com/

This is the most common and finest way to look for suitable ad networks and probably the finest as well. Your ad needs to reach the right audience, never forget that. Next, you need to decide the number of people you want to reach with the video ad. If you are willing to reach a huge volume of people, you need to find an ad network which is capable of doing so.

For instance, a branding agency in Dubai would like to reach out to start-ups and individuals, who work hard to develop the business and this is why they would find ad networks which helps them do that. On the other hand, if you are willing to promote the video in a specific geographical region then you need to find ad networks that runs best in that area.

2. Look into the pricing structure of the ad networks

The second way to find the right video advertising network for your brand is to look into the detailed pricing structure of the ad network. This helps you to assess the features of the ad networks and decide whether you can afford it or not.

An essential feature is that your video ads must play on the smartphones. According to Cisco, by 2020 75% of the traffic will be video and this is why you as a brand shouldn’t look over this amazing opportunity to excel.

3. Does the network support various ad formats?

adsterra ad networks
Different ad formats available on Adsterra

There are multiple ad formats and the ad networks you choose must support a variety of video formats. This ensures that the video you have made would be supported by the networks and published at a good website. Different people tend to find different ad formats suitable for their video campaigns. Find the one that suits you best and then see whether the networks you have chosen supports it or not.

Here is a list of the different types of video ads you can experiment with!

4. Does it offer a good user experience?

user experience of ad networks
Image source: https://www.mockplus.com

One of the main things that every marketing and advertising service must offer is good user experience. By the user experience, I refer to the advertising account you’ll have on the network and the way it treats you. Answer these questions beforehand so that you know which network is suitable for your use and which is not:

  • How well do you find the service?
  • Is it good enough for your brand?
  • Can you optimize the account or not?

5. Estimate the ROI expected

roi estimation of ad networks
Image source: rbbcommunications.com

Last but not the least, the sole purpose of investing in an advertising network is to get more customers for your brand and to increase the return on investment. The advertising networks run on the principle of CPM (cost per thousand impressions). This means that you will make money for every thousand ad views. The number of views required in making money differs for every network and you should keep this in mind while selecting the advertising network for your business.

Create your video ads with Rocketium now!

These are the top 5 ways which if followed, can help you choose the right video advertising network for your business promotion. The key to getting the perfect network lies in researching and comparing different aspects of the networks. The network that offers the most beneficial features is the one to go for!