How to Scale Video Production Efficiently

It is simple to manage videos if you rarely make them. It is easier to track who was involved and how the script of the video content was built. But what happens when you scale video production and have multiple video campaigns running simultaneously? What do you do when you want to know who was involved in making a particular video? How do you manage video creation, review, distribution and analytics?

If your team is making more than 2 videos a day, you need a video management solution. Period. Instead of relying on multiple tools to create, review, track and analyse different video campaigns, you need one platform that can manage all your campaigns and monitor the processes at once. One platform to rule them all! Only then you can do what you do best – ideate and optimise.

Why your business should scale video production?

For a moment, imagine that your team can scale video production to 10 videos a day. You will realise that this opens up opportunities that you had never even considered before.

1. Generate more qualified leads

With video production not being an issue, you can have better targeted and more personalised video ads. You can explore new ad networks, platforms and audiences, run A/B tests, and experiment just like you do currently with images and text.

2. Reduce drop-off in your sales funnel

Including the word video in an email’s subject boosts open rates by 19%, improves click-through rates by 65% and reduces unsubscribes by 26% (source).

Your team can now create videos for every drip you’re running for your inbound traffic. You can have industry specific emails, usage specific emails, location specific emails, device & OS specific emails – all with relevant videos.

3. Boost SEO for all landing pages

You already know that including a video on your landing pages helps in SEO. Why restrict yourself to only the homepage? Create a video for every landing page you have. You can add demo videos, explainer videos and even testimonial videos to boost conversions on your landing pages.

4. Increase efficiency of your content strategy

Is your content generating quality leads for your sales team to convert? You can improve this by establishing your brand as an authority in your industry, which in turn, can be achieved by producing premium quality content that your users will find value in.

Make a video for every article you produce. The video can be a short 1 minute introduction to the article, where you mention prerequisites, statistics, etc. You can also summarise your article and present it as a 1-2 minute video. Just make sure you put the video in the first fold of the article, so that users can view it before they read your article.

Create your own video library on your blog. If you use WordPress, you can select themes that support video uploads. If not, you can create a video gallery on your existing blog with the help of your web developers. These videos can be a part of your existing content strategy, or you can build a new one around it.

5. Get traction on social media

Social media is a breeding ground for videos. By posting videos, you can boost user engagement and increase brand awareness efficiently.

Honestly, apart from YouTube, no other social media platform will help you generate revenue by producing more videos. But you will get something more valuable from this – a solid social media presence! You can generate leads to fill the top of your funnel, build your brand’s authority, and engage existing and potential users by running competitions.

Different social media platforms like YouTube, Facebook, Instagram, Twitter and Snapchat support different video formats (square, landscape and portrait). You can create copies of the same video in different formats, and experiment to see which format and platform work the best for your brand. This article is a good place to start.

How to scale video production?

You can scale video production in 2 ways – increase number of videos for existing campaigns, or build new video campaigns.

1. Increase number of videos for existing campaigns

You can increase your current video production rate by either scaling your team, or by decreasing the time spent on producing a single video.

Scaling your team gives rise to new complications which I will address below. Ideally, you would want to optimise the video creation time without doing any changes to the team. This is why online video making tools like Rocketium are used by businesses to make more videos using their existing teams.

2. Build new video campaigns

Here are few ideas for new video campaigns you can run:

  • Video emails – you can use videos in sales emails to convert users to paying customers, or in newsletters to boost customer engagement and build stronger relations with your customers
  • Testimonials – make videos where clients share how great it’s been to work with you, industry partners who have benefited from your collaboration, or even your own team talking about what it was like to be part of your latest project
  • Reviews, UGC (User Generated Content) – run competitions asking your users to submit videos of how they use your product, or ask them to review your product through a video and string them all into one detailed video you can use in emails or landing pages
  • FAQs – checkout the FAQ microsite of McDonald’s Canada and how they use videos to answer frequently asked questions

Complications that arise when you scale video production

If you’ve decided to boost your video production rate, you need to brace yourself for these potential hurdles:

1. Managing multiple videos becomes difficult

With multiple video campaigns running simultaneously, keeping track of what campaigns are live, and the stage of each campaign becomes cumbersome.

Slack, Google Sheets, Trello – you’ll realise that each have their own restrictions and limitations.

2. Tracking video creators and contributors of individual videos is a pain

There are times when you would like to know who was involved in making a particular video – maybe you want to replicate it, or maybe you want to run A/B tests. But this becomes difficult and time consuming, particularly if the same team is involved with multiple video campaigns.

3. Communication gap increases

The communication between your video creation team, video design team and the distribution team must be quick and precise.

The distribution team consults the video analytics and determines what content works best on what platforms. This information should be conveyed to the video creation team so they can ideate and come up with engaging content for different channels. The video design team collects input from both the teams and styles the videos so they go hand-in-hand with the content, ensuring that viewers complete watching the whole video.

If communication breaks at any point, or the information is delivered later than expected, it could affect your entire video campaign. How do you scale video production and maintain clear communication at the same time?

4. Video review becomes complicated

There is a general review process followed in most media houses and business where there is a high content creation rate:

The video creation team creates a script and sends it to an editor for a review via email (or Slack). After reviewing, the editor sends corrections to the team, who make the changes and send the script back to the editor. After getting the final green signal, the video creation team fills in the content and proceeds to forward the video draft to the design team. The design team finalises the styles and sends it back to the editor for a final review. Post this, the distribution team picks up the videos and puts them in respective channels.

This process works seamlessly when you have very few videos. But once the video numbers go up, following the process becomes time consuming and complicated. There are times when either the creation team or the styling team sits idle because videos remain in the queue for review. This ultimately results in decreasing the efficiency of your video campaigns. This affects all efforts you’ve put in to scale video production.

5. Educating new recruits of different tools & processes is time consuming

When you have new members in the video creation, styling or the distribution team, you need to train and familiarise them with the multiple tools you’re using for communication, video creation, review, etc.

It may take close to a month for them to get to speed and perform efficiently.

WORKSPACE – One platform to rule them all!

Imagine if you had one platform, one tool, where you can create and manage all your videos at one place. Workspace is a complete end-to-end video management system at your fingertips. You can ideate, create, review, share and analyse videos by involving all the different teams at once.

Workspace is the perfect fit for newsrooms and large media houses which focus on publishing multiple videos in a day. All of the above roadblocks can be avoided by using Workspace, thus becoming your go-to platform to scale video production.

Features

1. Kanban style video management UI

You can create different lists which represent each stage of your video creation process. Using simple drag and drop, you can move videos from one list to the other, as it progresses through the video creation stages.

kanban style management for when you scale video creation
Each of these cards is a video!

If you use Trello, Workspace is a breeze!

2. In-built video creation studio

After you jot down ideas for videos, you can assign videos to individual members and create the video right there! The Rocketium Studio is integrated inside this, so you don’t have to depend on more than one tool to ideate and create.

3. Real time comment and review

You can view the drafts, review them, and comment right there the changes you would like to make. Just like Slack, you can tag your team mates and just like Google Docs, you can track the changes in real-time.

review and comment in real time in rocketium workspace
Tag team mates and they get notified in real time!

4. Integrations

Workspace comes with tons of integrations to help you create and manage videos.

For creators and editors:

  • You can access over 1.5 million royalty free media assets from Storyblocks, Shutterstock, Lobster (for UGC), Pexels and Pixabay
  • Creators can access copyright free music tracks from Soundstripe and individual composers
  • You get notifications via email and Slack
  • You can connect your website’s RSS feed to Workspace and create video entries automatically for every new article

Distributors can share videos directly to Facebook, Twitter, YouTube, Brightcove and Dropbox.

5. Analytics

Get metrics, numbers and visually appealing charts that let you know how your video campaign is performing, the contribution of every team member, and how much time it takes for you to make one video.
Analytics help scale video production

Use these to optimise your video creation process further!

You can sign up for Workspace here.

Rocketium and Soundstripe : Create Videos with Premium Music

We’re excited to partner with Soundstripe and give access to a new collection of over 10,000 royalty-free background music tracks, for our users inside Rocketium.

How to use Soundstripe tracks in Rocketium?

You’ll find these background music tracks inside your Rocketium Editor.

STEP 1: Go to the Editor

Visit https://rocketium.com/editor, or access it from inside your Dashboard.

How to open Editor in Rocketium
How to open Editor in Rocketium
STEP 2: Click on ‘Continue’

After you’ve decided the video script and have added your content, click CONTINUE to process to the next step.

How to go to step 2 in Rocketium Editor
How to go to step 2 in Rocketium Editor
STEP 3: Select MUSIC tab from the left panel
Premium tracks from soundstripe inside Rocketium
Premium tracks from soundstripe inside Rocketium

Things to note

  1. You can check the Terms of Use for this integration here.
  2. All Soundstripe assets are available for purchase and use within Rocketium only.
  3. You can preview the music track and listen to it before purchasing.
  4. Once purchased, the music track can be used for the particular video only and not for it’s copies, clones or any new video.

Access over 65 billion UGC in Rocketium

Rocketium is excited to announce a new integration with Lobster.

This integration gives our users access to 65 billion UGC (User Generated Content) within Rocketium. To know the importance of UGC in your videos, you can give this article a read.

How to use Lobster images in Rocketium?

You’ll find these images inside your Rocketium Editor.

STEP 1: Go to the Editor

Visit https://rocketium.com/editor, or access it from inside your Dashboard

How to open Editor in Rocketium
How to open Editor in Rocketium
STEP 2: Click on ‘Search’
How to search inside Rocketium Editor
How to search inside Rocketium Editor
STEP 3: Enable ‘Paid Results’
Search for paid results inside Rocketium's Editor
Search for paid results inside Rocketium’s Editor
STEP 4: Enter Search Terms
Search terms inside Rocketium Editor to get Lobster assets
Search terms inside Rocketium Editor to get Lobster assets
STEP 5: Confirm your purchase

lobster purchase screen

Things to note

  1. You can check the Terms of Use for this integration here.
  2. All these photos are available at discounted prices inside Rocketium for use within Rocketium Studio only.
  3. Once you purchase the image, you can re-use it multiple times for subsequent videos. You’ll find these images in your ‘Saved Images’ tab.

    Saved Images tab
    Saved Images tab

Introducing the Notes feature

Usually while making videos, I first make a script. I determine the flow, the media assets and the text to use in this script. Then I decide the number of scenes the video requires, and the number of captions to include in each scene. I used to keep these notes on a text file, or on Pastebin.

But moving back and forth from the notes and the Rocketium Studio was time consuming and required manual work, which I’m not a big fan of. When the dev team became aware of this, they brain stormed on ideas to reduce the time and manual work involved in this process.

The end result? A Notes panel inside the Studio.

How do I access the Notes feature?

First up, you’ll have to head over to the Rocketium Store, and add the item to your Studio.

selecting notes from store

Once the item is added, you can access it inside the Studio.

Notes inside Rocketium studio

How to Turn Articles into Videos?

This notes panel is like your personal scratch pad. You can use it to write your video script, decide the duration of the video, the number of scenes you will include, and the number of captions for each scene.

how do notes work

Inside the panel, you will also see a text box that says “Paste article link here” and a Submit button. If you paste your article’s URL here, all the text and images of the article will be imported for you to use.

Importing articles in Notes

To import an image to the active scene, you need to click on the image. To import text into each scene, highlight the text, and you will be shown 2 options: ‘Copy to Current scene’ and ‘Copy to Next scene’. These 2 options work faster than copy+paste, especially when the video is long and has many scenes.

Copy text options

Use cases

There are 2 very broad use cases for this feature.

Use Case #1

If you want to

  • Repurpose your existing article to a video, or
  • Summarise your article into a video, or
  • Create a short intro video for your article.

All you need to do is paste the URL of your link and use the import feature to add media and text to your video.

Use Case #2

When you have multiple sources for the text and media files for your video, and you have to refer to different websites for captions. Maybe a website has a good quote you want to add, maybe another has the fact that is related to your video, etc.

Text from different sources can be pasted into the panel, and you can organise them according to the video script here.

How To Add Subtitles to Video?

When it comes to social media, viewer engagement is critical. Adding subtitles to your videos is as important as adding music. You must use subtitles to make your audience understand and contextualize your video content.

Almost all of us understand the importance of having subtitles in a video but how do you exactly add subtitles to video, is the question that intrigues all of us.

[Tweet “If you cater to a global audience, subtitles in different languages can boost your views by 15%!”]

How to Add Subtitles to Video?

STEP 1: Create an account with Rocketium

Head over to Rocketium, and create an account. You can either submit your email id, or sign up with Facebook, Google, or Twitter.

add subtitles to video

STEP 2: Head over to the Editor

Go to the Editor, and you will see a blank space for your video. In order to add subtitles to video, you will need to upload the video file here.

Note: If you store files in Dropbox, you can just enter the URL, and it will be imported automatically.

add subtitles to video

If you already have the subtitles in a text file, or on Pastebin, you can copy-paste them into our Notes panel.

add subtitles to video

STEP 3: Add Subtitles to Videos – Enter subtitle mode

Click on the Subtitle button to add text and timestamps.

add subtitles to video

You will notice that there are 2 timestamps for every caption box. The left box represents the start time and the other represents the end time. You will also notice that some default values are already present. These timestamps are calculated based on a default reading speed of 150 words per minute.

add subtitles to video

To sync the captions with the video, you need to click on the icon above the timestamp boxes. First, play the video and everytime the caption starts playing, click on icon above the ‘start time’ box. When the caption is over playing in the video, click on the icon above the ‘end time’ box.

Check out this tutorial:

You can also manually enter the timestamps. Just play the video, note the start and end time of a particular caption, and enter the value manually in the space provided.

STEP 4: Style your video

There are multiple ways to show subtitles, and you can find relevant themes in the ‘Theme’ tab on your left.

add subtitles to video

STEP 6: Publish your video

After you’ve finalised the settings, click Finish to publish your video.

add subtitles to video

To get early access to the Subtitle feature of Rocketium, you can write to us and we will add it to your account for FREE!

BONUS READ: How to translate subtitles to different languages?

If you cater to a global audience, you can translate the text into over 100 languages using Rocketium’s translate feature.

STEP 1: Go to your Dashboard

This is where you will find the video you want to translate.

add subtitles to video

STEP 2: Click options (…) and select translate

Click on the 3 dots on the video, and select ‘Translate’.

add subtitles to video

Once you do so, you will see a pop up where you will have to select which language you want the video to be translated to.

add subtitles to video

Select the language and you will be redirected to the Editor.

add subtitles to video

STEP 3: Click ‘Continue’ and then ‘Finish’

If you want to do a few changes, you can edit the text. Click on Continue and then Finish to publish your video! And tada, this is how you add subtitles to video.

Changes to the Editor

UPDATES


Introducing a new look of the Rocketium Editor. You can now scroll through all your added content seamlessly. You can also search for your content now by Ctrl + F/ Cmd + F and navigate to it instantly.

How do I clone or delete a scene?

clone or delete scenes
Click these to clone or delete your scenes

How do I add a scene?

add a scene
Click this to add an extra scene

How do I reorder or delete captions?

re-order and delete captions
Click these options to re-order or delete individual captions

How do I preview my uploaded video?

expand to see media
Click this to expand your media and view your uploaded videos

Check out the new UI now!

Walkthrough, Facebook Ads, Templates

NEW FEATURES


  1. Walkthrough

    Curious to find out what that button does? Want to know what this feature is? Lost yourself while creating a video for the first time?

    You will find indicators all over the Rocketium editor now.

    Clicking on them gives you the required information you seek.


    You can access the help centre from within the editor itself.

  2. Facebook Ads

    You can now use Rocketium to make ads for Facebook and add them directly to your Facebook Ad Library.

    How this works:

    1. After you publish your video, head over to the Dashboard and click on the “Share” button next your ad.
    2. Once the pop-up opens, select Facebook, and then in the dropdown select Facebook Ads.
    3. Connect your Facebook Ads account.
    4. Give a title to your video and add some description. You can select multiple pages by selecting the dropdown.
    5. Click on Share Video and your video will be added to your Facebook Ad library.

NOTE: To access your video in the Facebook Ad Library, follow these steps:

  1. Go to https://www.facebook.com/ads/manager/account/.
  2. Select a Marketing Objective (Awareness, Consideration or Conversion)
  3. Click on Ad in the left panel.
  4. Choose Single Video as your ad format.
  5. Scroll down (just a bit!) and click on Browse Library.
  6. You will find your Rocketium video here.


UPDATES


The Templates option has now moved to the Themes tab.

Lets say you select the “Trendy Opener” theme. This tab will breakdown the theme into its different scenes. You can then choose to apply the settings of any scene of “Trendy Opener” to your current scene.

 

Try out these new features now!