How India’s largest startup-focused digital media company is leveraging videos

About YourStory

YourStory is India’s largest startup-focused digital media company. It publishes stories about entrepreneurs and change-makers. YourStory offers a glimpse into the emerging trends from India’s booming entrepreneurial ecosystem. It has published close to 60,000 stories and helped more than 50,000 entrepreneurs access networking and funding opportunities.

We got into a conversation with Aaron, the Digital Head of YourStory. Here are few interesting insights:

YOURSTORY video case study rocketium

Need for videos

In India, YourStory goes toe-to-toe with the likes of TechCrunch. Their followers love the stories and look forward to more and more of their content. Initially, the writers focussed on articles to share their stories. But they soon realised that in today’s fast-paced world, time and attention are 2 very precious assets. The way their content was presented had to evolve and adapt from the traditional article style, especially on platforms like Facebook.

It is common knowledge that social media is a battle ground for videos. Every media house fights for the viewer’s attention on social networks. So, for YourStory, it wasn’t just about pivoting to video. The bite-sized video format helped them improve the experience of how their followers consumed their content. It was short, informative, attention grabbing, and most importantly, fun to consume!

“Our audience loves consuming videos. The shorter format helped us increase our overall engagement, go viral quickly, and gain new followers for our dedicated Facebook pages for regional Indian languages”

However, they had the usual challenges any media house faces when they are transitioning from articles to this format:

1. Complexity of professional tools

Tools like Adobe Premiere Pro, Final Cut and iMovie require a certain level of expertise due to their steep learning curve. Not only are they complex to learn, it takes quite long to get used to the tools and become efficient in their usage.

2. Time consuming process

The process of content creation followed in YourStory is – ideating, scripting, designing, and finally producing videos, with multiple reviews in between. This turned out to be really time consuming and involved multiple people.

3. High production costs

Apart from the monetary costs, the amount of time taken to produce one single video was a real bummer!

4. Lack of integrations

YourStory relied on emails for all the communication – reviewing of scripts, videos, sharing of ideas, corrections, etc. This was highly time consuming and involved dependance on multiple tools and platforms.

They also had to manually upload all videos to their social media platforms like Facebook, Instagram, LinkedIn, Twitter and YouTube.

… and above all making it look professional!

YourStory was looking for a simple video making solution that adapted to their existing workflow, but automated the video making process.

“Rocketium made it Easy”

YourStory’s mission is to highlight stories about Indian entrepreneurs and share them with the entire nation. While they continue to write articles, they simultaneously use Rocketium to create highly impactful videos to engage their audience on social media platforms like Facebook, Instagram and Twitter.

“We did not create short form videos at all. But with Rocketium it was a breeze!  We just had to approach the video script like an article and the tool churned out a beautiful video”

Their videos range from 2-3 minutes and primarily focus on conveying interesting stories from India’s budding start-up ecosystem. They convert their existing articles to videos by importing the text and images, using Rocketium’s built in Notes feature. This was supplemented by Rocketium’s built-in library of royalty-free and UGC media assets.

Rocketium also enables them to automatically translate English videos into regional languages to help them increase their reach across multiple cities in India.

How Rocketium became an integral part of YourStory’s Content strategy

In a matter of months, YourStory’s content team of 3 editors scaled their video production by 20x. They went from 5 to ~100 videos a month without increasing their team size!

Rocketium has helped YourStory increase their overall engagement (likes, comments and shares on their videos) and reach (more impressions and views) across Facebook by more than 40%.

“Rocketium reduced our video production time by 90% & costs by over 75%. The team did not have to learn complex & expensive video editing tools to create videos. We didn’t even need to hire experienced video editors since our existing content team created stunning videos”

The scale at which they are able to produce these engaging stories has also allowed YourStory to start 2 new Facebook pages for their non-English audience. In a matter of months, the followers for these pages increased exponentially – more than 500,000 for YourStory Hindi and 200,000 for YourStory Tamil!

Inspired? This could be your story (pun intended) too! Sign up for Rocketium now!

How to Scale Video Production Efficiently

It is simple to manage videos if you rarely make them. It is easier to track who was involved and how the script of the video content was built. But what happens when you scale video production and have multiple video campaigns running simultaneously? What do you do when you want to know who was involved in making a particular video? How do you manage video creation, review, distribution and analytics?

If your team is making more than 2 videos a day, you need a video management solution. Period. Instead of relying on multiple tools to create, review, track and analyse different video campaigns, you need one platform that can manage all your campaigns and monitor the processes at once. One platform to rule them all! Only then you can do what you do best – ideate and optimise.

Why your business should scale video production?

For a moment, imagine that your team can scale video production to 10 videos a day. You will realise that this opens up opportunities that you had never even considered before.

1. Generate more qualified leads

With video production not being an issue, you can have better targeted and more personalised video ads. You can explore new ad networks, platforms and audiences, run A/B tests, and experiment just like you do currently with images and text.

2. Reduce drop-off in your sales funnel

Including the word video in an email’s subject boosts open rates by 19%, improves click-through rates by 65% and reduces unsubscribes by 26% (source).

Your team can now create videos for every drip you’re running for your inbound traffic. You can have industry specific emails, usage specific emails, location specific emails, device & OS specific emails – all with relevant videos.

3. Boost SEO for all landing pages

You already know that including a video on your landing pages helps in SEO. Why restrict yourself to only the homepage? Create a video for every landing page you have. You can add demo videos, explainer videos and even testimonial videos to boost conversions on your landing pages.

4. Increase efficiency of your content strategy

Is your content generating quality leads for your sales team to convert? You can improve this by establishing your brand as an authority in your industry, which in turn, can be achieved by producing premium quality content that your users will find value in.

Make a video for every article you produce. The video can be a short 1 minute introduction to the article, where you mention prerequisites, statistics, etc. You can also summarise your article and present it as a 1-2 minute video. Just make sure you put the video in the first fold of the article, so that users can view it before they read your article.

Create your own video library on your blog. If you use WordPress, you can select themes that support video uploads. If not, you can create a video gallery on your existing blog with the help of your web developers. These videos can be a part of your existing content strategy, or you can build a new one around it.

5. Get traction on social media

Social media is a breeding ground for videos. By posting videos, you can boost user engagement and increase brand awareness efficiently.

Honestly, apart from YouTube, no other social media platform will help you generate revenue by producing more videos. But you will get something more valuable from this – a solid social media presence! You can generate leads to fill the top of your funnel, build your brand’s authority, and engage existing and potential users by running competitions.

Different social media platforms like YouTube, Facebook, Instagram, Twitter and Snapchat support different video formats (square, landscape and portrait). You can create copies of the same video in different formats, and experiment to see which format and platform work the best for your brand. This article is a good place to start.

How to scale video production?

You can scale video production in 2 ways – increase number of videos for existing campaigns, or build new video campaigns.

1. Increase number of videos for existing campaigns

You can increase your current video production rate by either scaling your team, or by decreasing the time spent on producing a single video.

Scaling your team gives rise to new complications which I will address below. Ideally, you would want to optimise the video creation time without doing any changes to the team. This is why online video making tools like Rocketium are used by businesses to make more videos using their existing teams.

2. Build new video campaigns

Here are few ideas for new video campaigns you can run:

  • Video emails – you can use videos in sales emails to convert users to paying customers, or in newsletters to boost customer engagement and build stronger relations with your customers
  • Testimonials – make videos where clients share how great it’s been to work with you, industry partners who have benefited from your collaboration, or even your own team talking about what it was like to be part of your latest project
  • Reviews, UGC (User Generated Content) – run competitions asking your users to submit videos of how they use your product, or ask them to review your product through a video and string them all into one detailed video you can use in emails or landing pages
  • FAQs – checkout the FAQ microsite of McDonald’s Canada and how they use videos to answer frequently asked questions

Complications that arise when you scale video production

If you’ve decided to boost your video production rate, you need to brace yourself for these potential hurdles:

1. Managing multiple videos becomes difficult

With multiple video campaigns running simultaneously, keeping track of what campaigns are live, and the stage of each campaign becomes cumbersome.

Slack, Google Sheets, Trello – you’ll realise that each have their own restrictions and limitations.

2. Tracking video creators and contributors of individual videos is a pain

There are times when you would like to know who was involved in making a particular video – maybe you want to replicate it, or maybe you want to run A/B tests. But this becomes difficult and time consuming, particularly if the same team is involved with multiple video campaigns.

3. Communication gap increases

The communication between your video creation team, video design team and the distribution team must be quick and precise.

The distribution team consults the video analytics and determines what content works best on what platforms. This information should be conveyed to the video creation team so they can ideate and come up with engaging content for different channels. The video design team collects input from both the teams and styles the videos so they go hand-in-hand with the content, ensuring that viewers complete watching the whole video.

If communication breaks at any point, or the information is delivered later than expected, it could affect your entire video campaign. How do you scale video production and maintain clear communication at the same time?

4. Video review becomes complicated

There is a general review process followed in most media houses and business where there is a high content creation rate:

The video creation team creates a script and sends it to an editor for a review via email (or Slack). After reviewing, the editor sends corrections to the team, who make the changes and send the script back to the editor. After getting the final green signal, the video creation team fills in the content and proceeds to forward the video draft to the design team. The design team finalises the styles and sends it back to the editor for a final review. Post this, the distribution team picks up the videos and puts them in respective channels.

This process works seamlessly when you have very few videos. But once the video numbers go up, following the process becomes time consuming and complicated. There are times when either the creation team or the styling team sits idle because videos remain in the queue for review. This ultimately results in decreasing the efficiency of your video campaigns. This affects all efforts you’ve put in to scale video production.

5. Educating new recruits of different tools & processes is time consuming

When you have new members in the video creation, styling or the distribution team, you need to train and familiarise them with the multiple tools you’re using for communication, video creation, review, etc.

It may take close to a month for them to get to speed and perform efficiently.

WORKSPACE – One platform to rule them all!

Imagine if you had one platform, one tool, where you can create and manage all your videos at one place. Workspace is a complete end-to-end video management system at your fingertips. You can ideate, create, review, share and analyse videos by involving all the different teams at once.

Workspace is the perfect fit for newsrooms and large media houses which focus on publishing multiple videos in a day. All of the above roadblocks can be avoided by using Workspace, thus becoming your go-to platform to scale video production.

Features

1. Kanban style video management UI

You can create different lists which represent each stage of your video creation process. Using simple drag and drop, you can move videos from one list to the other, as it progresses through the video creation stages.

kanban style management for when you scale video creation
Each of these cards is a video!

If you use Trello, Workspace is a breeze!

2. In-built video creation studio

After you jot down ideas for videos, you can assign videos to individual members and create the video right there! The Rocketium Studio is integrated inside this, so you don’t have to depend on more than one tool to ideate and create.

3. Real time comment and review

You can view the drafts, review them, and comment right there the changes you would like to make. Just like Slack, you can tag your team mates and just like Google Docs, you can track the changes in real-time.

review and comment in real time in rocketium workspace
Tag team mates and they get notified in real time!

4. Integrations

Workspace comes with tons of integrations to help you create and manage videos.

For creators and editors:

  • You can access over 1.5 million royalty free media assets from Storyblocks, Shutterstock, Lobster (for UGC), Pexels and Pixabay
  • Creators can access copyright free music tracks from Soundstripe and individual composers
  • You get notifications via email and Slack
  • You can connect your website’s RSS feed to Workspace and create video entries automatically for every new article

Distributors can share videos directly to Facebook, Twitter, YouTube, Brightcove and Dropbox.

5. Analytics

Get metrics, numbers and visually appealing charts that let you know how your video campaign is performing, the contribution of every team member, and how much time it takes for you to make one video.
Analytics help scale video production

Use these to optimise your video creation process further!

You can sign up for Workspace here.

Rocketium and Soundstripe : Create Videos with Premium Music

We’re excited to partner with Soundstripe and give access to a new collection of over 10,000 royalty-free background music tracks, for our users inside Rocketium.

How to use Soundstripe tracks in Rocketium?

You’ll find these background music tracks inside your Rocketium Editor.

STEP 1: Go to the Editor

Visit https://rocketium.com/editor, or access it from inside your Dashboard.

How to open Editor in Rocketium
How to open Editor in Rocketium
STEP 2: Click on ‘Continue’

After you’ve decided the video script and have added your content, click CONTINUE to process to the next step.

How to go to step 2 in Rocketium Editor
How to go to step 2 in Rocketium Editor
STEP 3: Select MUSIC tab from the left panel
Premium tracks from soundstripe inside Rocketium
Premium tracks from soundstripe inside Rocketium

Things to note

  1. You can check the Terms of Use for this integration here.
  2. All Soundstripe assets are available for purchase and use within Rocketium only.
  3. You can preview the music track and listen to it before purchasing.
  4. Once purchased, the music track can be used for the particular video only and not for it’s copies, clones or any new video.

Access over 65 billion UGC in Rocketium

Rocketium is excited to announce a new integration with Lobster.

This integration gives our users access to 65 billion UGC (User Generated Content) within Rocketium. To know the importance of UGC in your videos, you can give this article a read.

How to use Lobster images in Rocketium?

You’ll find these images inside your Rocketium Editor.

STEP 1: Go to the Editor

Visit https://rocketium.com/editor, or access it from inside your Dashboard

How to open Editor in Rocketium
How to open Editor in Rocketium
STEP 2: Click on ‘Search’
How to search inside Rocketium Editor
How to search inside Rocketium Editor
STEP 3: Enable ‘Paid Results’
Search for paid results inside Rocketium's Editor
Search for paid results inside Rocketium’s Editor
STEP 4: Enter Search Terms
Search terms inside Rocketium Editor to get Lobster assets
Search terms inside Rocketium Editor to get Lobster assets
STEP 5: Confirm your purchase

lobster purchase screen

Things to note

  1. You can check the Terms of Use for this integration here.
  2. All these photos are available at discounted prices inside Rocketium for use within Rocketium Studio only.
  3. Once you purchase the image, you can re-use it multiple times for subsequent videos. You’ll find these images in your ‘Saved Images’ tab.

    Saved Images tab
    Saved Images tab

A/B Testing For Videos: 5 Easy Steps

10 years ago, simply making video content was enough to stand out and gain traction. Today, if you want to stay on top of the video craze, it’s time you begin A/B testing your videos. I’m just going to go ahead and assume you’re familiar with A/B testing and its importance, if not, you can check this out.

Why should I Carry Out A/B Testing for Videos?

To most marketers, video is time-consuming and expensive to produce. Then why am I suggesting you to make multiple variants of your videos? Because your video is useful only if people actually watch it. And honestly, video that isn’t increasing your viewer engagement is a waste of your time and money.

[Tweet “The only way to use video effectively is to produce content that your audience loves to consume.”]

A/B testing will tell you what factors in your videos influence the probability of the viewer watching the entire video. And you can then use this insight to make more videos that your viewers love!

In fact, brands carry out A/B testing for video ads on Snapchat and Instagram more often than you’d imagine.

Here is how you can conduct A/B testing with video ads.

What Metrics Should You Measure While Carrying Out A/B Testing ?

The effectiveness of a variation is usually measured by comparing the Click Rates of all the variations. But this does not work for online videos because it only tells you how many times your video was viewed.

You need to learn how relevant and useful your content is and how the viewers are reacting to it.

For a video ad, you should be tracking the Lead Conversion Rate. It is the percentage of viewers that perform an action after watching your video and are transformed to leads in your pipeline. By measuring this, you know how many people haphazardly clicked on your video and how many were actually intrigued by your content.

For videos that you put up on social media, you should track the Post Engagement scores. Most platforms like Facebook, YouTube, Instagram and Twitter share these metrics with you. Different social media networks measure engagement differently – views, likes, dislikes, shares, reactions, comments and upvotes are a few examples.

ab testing
Wistia lists down some video metrics you should track

5 steps to Carry Out A/B Testing for videos

STEP 1: Identify what element you want to set as the variable

There are several elements of your video that you can run variations for. These elements can be categorised into external and internal elements. The external elements influence the probability of a user clicking “Play” whereas the internal elements influence the view time and the actions a viewer performs after watching the video.

External

  1. Video Thumbnail
  2. Description of the Video
  3. Video Title
  4. Target Audience
  5. Platform (own website, blog, social media, etc)

Internal

  1. Video Content
  2. Media Files (Image vs Video Clips)
  3. Length of the Video
  4. Color Palette (Here are tips to select the right color palette for your videos)
  5. Typography (How do you know which font works best for your video? By reading this!)
  6. Music (Read up on how to choose the perfect music track for your videos)
  7. Animations (Transitions and Overlays)
  8. Call to Action/Outro scene

NOTE: Keep only 1 element as the variable. If you vary multiple elements, you cannot credit a single element for the better performance of your winner variant.

STEP 2: Build a hypothesis

After you’ve decided what element to vary, conduct research on your target audience and create a hypothetical statement which is backed up by your research.

For example, your statement can be something like, “Changing the music track for the video on my landing page will increase the conversion rate”. Here is another example: “Reducing length of my video by 30s will result in more users on Facebook clicking on the play button”.

The goal of the experiment is to prove or disprove your statement.

STEP 3: Create Variations of Your Video

Using video making tools like Rocketium, you can clone your existing videos, and make changes to them.

For example, if you’ve decided to test that changing the music track will lead to more number of users watching the entire video on Facebook, then clone your video from Rocketium’s dashboard, enter Studio, and choose a different track. You will find this option under “Music”. Publish it, and save it on your dashboard.

Ab testing
Cloning a video from Rocketium dashboard

VIDEO TUTORIAL:

THAT’S RIGHT, I JUST CREATED A VARIANT IN UNDER A MINUTE! Who said that making videos was time consuming?

STEP 4: Run tests

If you’re running tests for video on your website/blog, you can use Vidvision to set up the experiment. Vidvision will randomly show either of the 2 variants to your viewers, and will give you metrics of how each variant performed.

This is especially useful when you’ve got a video on your landing page and you want to increase the conversion ratio.

If you plan on running tests on Facebook for video ads, then you can use Facebook Ads Manager to run 2 variants of the same video. For a step-by-step guide, you can check out SocialMediaExaminer’s post here.

YouTube does not provide a A/B testing feature internally, but you can use third party apps and extensions like TubeBuddy to conduct experiments on YouTube.

You should also set a date and time for when you want to end the experiment.

STEP 5: Analyse and repeat

Once the results of the experiment are in, sit down and analyse which variant worked better. Use this to determine if your hypothesis was correct or wrong.

But don’t be satisfied by one experiment. There is more room for optimisation and you can achieve that by running tests for other elements.

After a while, use these analytics and reports to set a standard for your videos on all other landing pages. You can confidently build a winning combination of the elements because you would’ve ran several tests by then.

Conclusion

A/B testing is a traditional approach to improve and optimise metrics. Maybe you were not aware of how this approach works with videos, or maybe you felt that A/B testing with videos is expensive and time-consuming. Whatever reasons you had to not run experiments with videos before, they should not hold you back now.

 Rocketium makes it extremely easy to create multiple versions of a video. Hence, it has proved to be an effective way to carry out A/B testing for videos.

Photo Editing Tools for Videos

There are a lot of image editing tools available, both online and offline, that can assist you in making good quality, engaging videos. If you’re new to image editing, this is a good place to get yourself up to speed.

How Important is Photo Editing in Videos?

Very!

Let’s say for a particular scene of your video, you want the text to dominate the photo. This is usually common for intro scenes or for scenes where you show the title of your video.

Here is where powerful photo editing tools can help you out. You can choose to use effects like ‘Blur’ or ‘Black & White’ filters to reduce the prominence of the image. Consider this image as the first scene of your video:

-photo editing tools
Unedited image of video title.

Here, in the edited version of the image, I used the ‘Blur’ effect to draw your attention on the text:

photo editing tools
This image has the Blur effect so the viewer does not get distracted by it

Here is another edited version of the image. I’ve used the ‘Black & White’ filter in this image.

photo editing tools
Here I use the black and white vinyl to edit the image

You’ll note that this image looks dull and uninteresting as compared to the previous one. This image is supposed to be the first scene of your video, and the last thing you want is this image to be so dull that the viewer chooses to stop watching your video. Remember, the first 3 seconds of your video are the most important!

How can I use Photo Filters to Beautify my Video?

You will find lots of image editing options come in handy for images that dominate your text. One of the most used feature is image filters. Filters aren’t restricted to ‘Blur’ and ‘Black & White’ alone. Consider a scene like this:

photo editing tools
Everything in this image is wrong

As you would’ve noticed already, the text is not legible because it is a dark color on top of a dark background. To fix this, you can change the color of your text. But in most of the cases, you have to stick to a certain color palette to maintain a brand consistency – which is a very important practice.

Since changing the text color is out of the question, the next viable option is to replace the image, right? Nope. This is where image filters play an important role. Check this filter I use to increase the legibility of the text, without compromising on the color or the image itself:

photo editing tools

Notice how the text and the image now go well together.

Image filters can be used to work the other way as well, i.e. you can use dark filters to highlight bright text colors on bright images. Check this:

photo editing tools

Now, check the same image, but with a dark filter:

photo editing tools

What Are Some Free Photo Editing Tools I Can Find Online?

1. ROCKETIUM AND AVIARY

Using a photo editing tool for images and then uploading that image in a video making tool is a lengthy and cumbersome process. To tackle this, Rocketium comes with a built-in photo editing tool, thanks to an integration between Rocketium and Aviary. You can upload your images and edit them on the same platform, ensuring a seamless video creation process.

via GIPHY

 2. PIXLR

Pixlr is an online photo editing tool which is available to use for free. There are 2 web apps available to use: Pixlr Editor and Pixlr Express.

Pixlr -photo editing tools

3. FOTOR

It takes a step ahead of traditional photo editing tools, you can access modules for creating collages, greeting cards, and HDR images.

photo editing tools

4. PICMONKEY

PicMonkey is a great online photo editing tool with a very cool feature: collage. You can take various photos and arrange them together for your video.

photo editing tools

Rocketium vs Lumen5: What should I use?

With a number of video making solutions available online, selecting the right one for your needs is a challenging task. In this article, I’ll breakdown the features that Rocketium and Lumen5 have to offer. I’m comparing only 2 paid plans of both the solutions. To explore more plans, you can visit the pricing pages of Rocketium and Lumen5.

ROCKETIUM

You can create beautiful HD videos for social media in minutes using text, images, video footage and voiceovers using Rocketium. Rocketium also lets you work in teams to collaborate on a project.

Rocketium homepage

LUMEN5

Lumen5 is a video creation platform powered by A.I. that enables anyone without training or experience to easily create engaging video content within minutes.

Lumen5 homepage

FEATURE BREAKDOWN

1. Styling and Customisation

• Text

ROCKETIUM LUMEN5
Free Business Plan Free Business Plan
Subtitles X X X
Bumpers/Lower thirds X X X
Line spacing X X
Text Alignment X X
Custom Font Size X X X
Per caption styling X X X
Custom Text position X X X
Text Animation X X
Background Color X X

Rocketium gives you tons of styling and customisation options for your captions. You can adjust the spacing between the lines, align it to the left, right or centre, position the caption anywhere on the screen and change the size. You also have the option of changing the highlight color and text background color for each caption and scene separately.

Lumen5 is pretty restrictive when it comes to text styling options. In fact, the only things you can edit are the highlight color (which remains same for all captions and scenes throughout the video), the font (the free plan has only 1 font you can use, unlike Rocketium) and the size (only 2 options -> Normal and Heading).

WINNER: Rocketium

• Media – Images & Video Clips

ROCKETIUM LUMEN5
Free Business Plan Free Business Plan
Video Clip size No restriction No restriction Upto 50 MB Upto 50 MB
Video Clip duration
(per scene)
30s 120s
(can be extended)
20s 20s
Image Filters X X
Image Frames X X

Rocketium lets you customise the media file you add to your videos. This includes image filters like black & white, blur, vinyl effects, etc. Image frames are particularly useful when you make video ads for an app or a tutorial video for a software. Since there is no restriction on the video clip size, you can upload even 4K quality videos on Rocketium.

Lumen5 restricts the size and duration of your video clips. There is no option to add image filter, frames and effects.

WINNER: Rocketium

• Animations

ROCKETIUM LUMEN5
Free Business Plan Free Business Plan
Text Animation X X
Image Animation X X
Animated Transitions X X
Animated Overlays X X
Dynamic Backgrounds X X X

Rocketium is host to a number of preset animations for text, media and scenes. You can also upload your own custom animations if you’ve subscribed to the Business plan.

On the other hand, Lumen5 provides no options to customise the animations for text, media or scenes. This does not mean your videos will have no animation – they use a default animation for their video elements.

WINNER: Rocketium

• Timing Controls

ROCKETIUM LUMEN5
Free Business Plan Free Business Plan
Caption Delay X X
Caption Duration X X
Per Caption Timing X X X
Scene Duration X X

In Rocketium, you have complete control over how long your captions should stay on the screen, how much delay should be there between captions, and also the duration of the entire scene. You will notice that some captions have a default value set already. This is calculated internally, and is determined assuming your viewer’s reading speed to be 150 words per minute.

Lumen5 does not provide any options wherein you can control the timings of your captions. A default value is set for every caption based on the number of characters in the captions, but you cannot change it.

WINNER: Rocketium

• Orientation

ROCKETIUM LUMEN5
Free Business Plan Free Business Plan
Landscape X X
Square X X
Portrait X X

The orientation of a video plays a very important role in engagement on social media. Rocketium gives you the freedom to publish your video in any orientation. An added advantage you will get is the option to clone your videos and publish them in different orientations for different social media platforms.

Lumen5 recently moved the option of Square orientation to their Business plan, and do not support portrait videos in any of their plans.

WINNER: Rocketium

Do you know the importance of Portrait videos? Here is an interesting read that highlights why portrait videos should not be ignored.


• Branding

ROCKETIUM LUMEN5
Free Business Plan Free Business Plan
Remove watermark X X
Upload logo X X
Upload animated logo X X X
Change position for logo X X X
Save brand assets X
Save brand colors as theme X

Rocketium lets you upload animated logos (in .mp4 format) and saves them for future use. You can also position the logo in different positions of your video. The last scene of your video can also be used as a custom outro scene. You can add your media file (image/video clips) and add a CTA to it as well.

Lumen5 also lets you upload logos, but animated logos are not supported. You can save your brand assets and color palette for future use, just like in Rocketium.

WINNER: Rocketium

2. Teams and team members

ROCKETIUM LUMEN5
Free Business Plan Free Business Plan
Multiple Teams X X X
Add/ Delete team member X X $25 per user
1 member team X $149 X $99
3 member team X $149 X $149
5 member team X $149 X $199
10 member team X $149 X $324
Copy Video to team X X X
Move video to team X X X
Comments and Notifications X X X

Rocketium lets you add upto 10 users in teams without any extra charges. You can copy and move videos within teams, assign roles, and even use comments to collaborate in real time.

Lumen5 charges $25 for every extra user you add on top of the $99 you will pay for the Business plan. The option to create multiple teams and collaborate is lacking here.

*Please note all pricing plans are in USD

WINNER: Rocketium for more than 2 users; Lumen5 for upto 2 users

3. Direct sharing to social media

ROCKETIUM LUMEN5
Free Business Plan Free Business Plan
Facebook
Facebook personal profile
Facebook pages you admin X X
Facebook Ad Library X X
YouTube X X
Twitter X X
Brightcove X X
Dropbox X X
Download for free

Rocketium has an integration with Facebook, Youtube, Twitter, Dropbox and Brightcove. You can share your videos directly without downloading them. In Facebook, you also have the option to post your videos on your personal profile, pages you admin and the ad library. You can set your thumbnails, title and description from inside Rocketium itself.

Lumen5 lets you post video on Facebook only. Even on Facebook, you can post the video directly only on your personal wall, not on pages you admin or to the ad library. For every other platform, Lumen5 encourages you to download the video and upload it manually.

WINNER: Rocketium

4. Pricing

ROCKETIUM LUMEN5
Free Essential Professional
(< 4 users)
Business
(< 11 users)
Free Pro Business
(1 user only)
Monthly $0 $49 $149 $0 $49 $99 + $25 per user
Annual $0 $190 $490 $1,490 $0 $468 $948 + $240 per user

*Please note all pricing plans are in USD

WINNER: Rocketium for more than 2 users; Lumen5 for upto 2 users

4. Number of Videos

ROCKETIUM LUMEN5
Free Business Plan Free Business Plan
10 40 Unlimited Unlimited

Rocketium lets you make 10 and 40 videos every month if you’re on the Free and Business plan respectively. Lumen5, on the other hand, lets you make unlimited videos irrespective of the plan you’re on.

WINNER: Lumen5

CONCLUSION

Lumen5’s approach to video making is inspired by the thought of converting your existing articles and blogs to videos, whereas in Rocketium, you can create a video without relying on content from existing articles or blogs.

Though the plans of Lumen5 are priced lower than the plans of Rocketium, the tradeoff is much higher. Lumen5 provides no customisation, restricted sharing options, and limited freedom for team management. Rocketium is a clear winner when it comes to being a Lumen5 competitor.

[Tweet “Rocketium is a Lumen5 alternative for large media houses and businesses with a social media presence”]

Who should use LUMEN5?

If you work alone and only want to repurpose your existing articles and blogs to videos, then this is a good choice. The pricing is perfect for an individual, and there is no limit on the number of videos you can make.

Who should use ROCKETIUM?

If you are:

  1. A part of a team of more than 3 members and you want to repurpose my existing articles and blogs to videos,
  2. An individual looking to make videos for different social media platforms, or
  3. Looking to make different types of videos, like video ads for social media, promo videos, announcements, intro videos for articles, news headlines, stories, interview videos, quote videos, etc.

For a team of more than 3 members, Rocketium is perfect since it is more versatile and provides more customising options.

Introducing the Notes feature

Usually while making videos, I first make a script. I determine the flow, the media assets and the text to use in this script. Then I decide the number of scenes the video requires, and the number of captions to include in each scene. I used to keep these notes on a text file, or on Pastebin.

But moving back and forth from the notes and the Rocketium Studio was time consuming and required manual work, which I’m not a big fan of. When the dev team became aware of this, they brain stormed on ideas to reduce the time and manual work involved in this process.

The end result? A Notes panel inside the Studio.

How do I access the Notes feature?

First up, you’ll have to head over to the Rocketium Store, and add the item to your Studio.

selecting notes from store

Once the item is added, you can access it inside the Studio.

Notes inside Rocketium studio

How to Turn Articles into Videos?

This notes panel is like your personal scratch pad. You can use it to write your video script, decide the duration of the video, the number of scenes you will include, and the number of captions for each scene.

how do notes work

Inside the panel, you will also see a text box that says “Paste article link here” and a Submit button. If you paste your article’s URL here, all the text and images of the article will be imported for you to use.

Importing articles in Notes

To import an image to the active scene, you need to click on the image. To import text into each scene, highlight the text, and you will be shown 2 options: ‘Copy to Current scene’ and ‘Copy to Next scene’. These 2 options work faster than copy+paste, especially when the video is long and has many scenes.

Copy text options

Use cases

There are 2 very broad use cases for this feature.

Use Case #1

If you want to

  • Repurpose your existing article to a video, or
  • Summarise your article into a video, or
  • Create a short intro video for your article.

All you need to do is paste the URL of your link and use the import feature to add media and text to your video.

Use Case #2

When you have multiple sources for the text and media files for your video, and you have to refer to different websites for captions. Maybe a website has a good quote you want to add, maybe another has the fact that is related to your video, etc.

Text from different sources can be pasted into the panel, and you can organise them according to the video script here.

How To Add Subtitles to Video?

When it comes to social media, viewer engagement is critical. Adding subtitles to your videos is as important as adding music. You must use subtitles to make your audience understand and contextualize your video content.

Almost all of us understand the importance of having subtitles in a video but how do you exactly add subtitles to video, is the question that intrigues all of us.

[Tweet “If you cater to a global audience, subtitles in different languages can boost your views by 15%!”]

How to Add Subtitles to Video?

STEP 1: Create an account with Rocketium

Head over to Rocketium, and create an account. You can either submit your email id, or sign up with Facebook, Google, or Twitter.

add subtitles to video

STEP 2: Head over to the Editor

Go to the Editor, and you will see a blank space for your video. In order to add subtitles to video, you will need to upload the video file here.

Note: If you store files in Dropbox, you can just enter the URL, and it will be imported automatically.

add subtitles to video

If you already have the subtitles in a text file, or on Pastebin, you can copy-paste them into our Notes panel.

add subtitles to video

STEP 3: Add Subtitles to Videos – Enter subtitle mode

Click on the Subtitle button to add text and timestamps.

add subtitles to video

You will notice that there are 2 timestamps for every caption box. The left box represents the start time and the other represents the end time. You will also notice that some default values are already present. These timestamps are calculated based on a default reading speed of 150 words per minute.

add subtitles to video

To sync the captions with the video, you need to click on the icon above the timestamp boxes. First, play the video and everytime the caption starts playing, click on icon above the ‘start time’ box. When the caption is over playing in the video, click on the icon above the ‘end time’ box.

Check out this tutorial:

You can also manually enter the timestamps. Just play the video, note the start and end time of a particular caption, and enter the value manually in the space provided.

STEP 4: Style your video

There are multiple ways to show subtitles, and you can find relevant themes in the ‘Theme’ tab on your left.

add subtitles to video

STEP 6: Publish your video

After you’ve finalised the settings, click Finish to publish your video.

add subtitles to video

To get early access to the Subtitle feature of Rocketium, you can write to us and we will add it to your account for FREE!

BONUS READ: How to translate subtitles to different languages?

If you cater to a global audience, you can translate the text into over 100 languages using Rocketium’s translate feature.

STEP 1: Go to your Dashboard

This is where you will find the video you want to translate.

add subtitles to video

STEP 2: Click options (…) and select translate

Click on the 3 dots on the video, and select ‘Translate’.

add subtitles to video

Once you do so, you will see a pop up where you will have to select which language you want the video to be translated to.

add subtitles to video

Select the language and you will be redirected to the Editor.

add subtitles to video

STEP 3: Click ‘Continue’ and then ‘Finish’

If you want to do a few changes, you can edit the text. Click on Continue and then Finish to publish your video! And tada, this is how you add subtitles to video.

How do I Add Background Music to my Videos?

Background Music, as you know, plays an important role in your videos. If used right, it can boost your video engagement scores on your social media pages.

Here is how you can add background music to your videos:

STEP 1: Login to Rocketium

If you haven’t done it already, head over to Rocketium and create an account.

create an account with rocketium

You can signup using your Google account, Twitter account, Facebook account or your email id.

social media login in rocketium

STEP 2: Go to the Rocketium Editor

After your account has been created and you’re logged in, head over to the Editor by clicking on “Create Video”. Here you are introduced to a blank canvas.

STEP 3: Add the content for your video

Upload your images/video clips or browse the built-in collection of over 1M royalty free media from Storyblocks, Videoblocks, Pixabay, Pexels, and Flickr.

how to add images in video
Adding images to your video

Protip: Select multiple media to automatically add them to multiple scenes

Here, you can add text and voiceover for each scene as well. You have some text styling options like highlight and italicise. You can either upload a voiceover, or use your device’s mic to record your own.

how to add voiceover to video
Adding a voiceover to your video

STEP 4: Click ‘Continue’

Once you have finalised the video script, and have added all the media files and text, click Continue. This will take you to the Preview & Customize screen where you can preview your video, and get customize options.

how to click continue

STEP 5: Go to ‘Music’ to select background music

In the Preview & Customise screen, you will find a lot of styling options in the left tab. Click on ‘Music’ to get a list of the music tracks available for selection.

how to select background music for your video
Clicking Music lets you select a background music track

STEP 6: Select a music genre

The list of available genres is: Acoustic, Calm, Cheerful, Classic, Comical, Country, Bright, Dramatic, Electronic, Fast, Inspirational, Rock, Serious, Urban and Vocal.

If you need help selecting a genre, read ‘Tips to select the perfect music track for my video’

how to select music genre

If you want to customise the volume level of your background music, click on Scene > Volume and use the slider there to adjust the volume.

STEP 7: Click ‘Finish’

After you have finalised the video and its orientation, click on Finish to publish your video.

how to publish a video
Adjusting volume of background music and clicking Finish

STEP 8: Share to social media or download video

You can either share your video to Facebook (personal profile, pages you admin, Ad Library), Twitter, YouTube, Dropbox and Brightcove directly.

how to share your video to social media
Sharing your video to social media directly

You can also download the video file from the Dashboard.

download video file
Download your video file from the Dashboard