How to start a successful YouTube channel that makes you a living in 2018

A recent study by Forbes has shown that users spend a billion hours on YouTube watching videos every day. But were you aware that these hours can be monetized from your YouTube channel? How these billion hours can convert into a billion dollars is today’s topic of discussion.

Here we are going to discuss some of the best ways of how to start a YouTube channel:

Create your YouTube Channel

This is the very first step to make a living from YouTube. You simply need to log in through your gmail account and follow a few basic steps-

  • Go to YouTube through your gmail account
  • On the left corner, click on the bar adjacent to the YouTube logo
  • A drop-down menu will appear, where you need to click on ‘My Channels’
  • A box with your name highlighted will appear with the heading “Set up your channel on YouTube” will appear
  • Key in your personal information

Creating a new YouTube channel

Find a suitable niche

Your YouTube niche will completely depend on what you are passionate about. It can be anything. Here are few examples that go viral real quick:

  1. Singing
  2. Teaching
  3. Offering beauty and style tips
  4. Sharing videos (funny or them doing cute stuff) of your pets
  5. Storytelling
  6. Sharing recipes of home-cooked food items
  7. Interviewing people
  8. Reviewing other videos
  9. Recording inspirational videos
  10. Develop innovative content strategy

You’ll find no prescribed method to make something an overnight hit, though this is something YouTube aces at – making the smallest of events viral. And the rule of thumb is to ideate on your content. That is the only way to rule as a YouTuber like no one else.

Link your channel with Adsense

To take your YouTubing efforts to the next level, it is necessary to link your channel with Adsense. Here are a few simple steps to follow:

  1. Log on to YouTube and click on My Channel
  2. Click on the “Video Manager” button right below the search box on the top
  3. On the navigation menu on the left side, click on “Channel”
  4. Click on the “Enable” option right next to “Monetization”
  5. Accept the Terms and Conditions
  6. Monetization will be added under “Channel” and this will activate your YouTube partnership program
  7. On clicking the “Monetisation” option, a pop-up will appear wherein you should click on “How will I be paid?”
  8. Click on “Associate an AdSense account”

Use only the best tools for videos

Needless to say, you need a good smartphone recorder or a high-quality webcam to shoot your videos. Apart from that, following are the must-have tools for every YouTube channel owner:

1. Google Keyword Planner

Google Keyword Planner helps you filter out the best keywords for the most popular search queries on the internet. This eventually helps you to select your keywords wisely and attract potential audience.

2. Rocketium

You need a tool that you can use to compile all your recorded videos, add music to it, make use of text on top of videos, and add some animations or transitions.

Rocketium is free to use, and you can also go for one of the paid plans as well.

3. Evernote

Using Evernote, you can assemble all the main points you wish to speak with minute detailing. This data can be accessed from any place, time and device.

4. Picture editing tool

Make use of popular image editing tools to make your pictures more engaging. Here is a list of free and paid online photo editor tools.

5. Social Media Campaign

Keen on starting a social media campaign? Buffer, the social sharing and scheduling application has you covered. You can schedule your social media campaigns even for a week and let Buffer take care of the rest.

6. TubeBuddy

This is a browser-based tool that makes adding annotations and cards to your videos simpler than ever. You can also run A/B tests for videos using TubeBuddy.

7. Analytics

Free analytics tools like Socialblade help optimize your YouTube traffic and identify the weak areas. It will also provide an idea of the best times to post something and gain maximum traction.

Promote your YouTube channel and make money

Your promotional activities start with the content itself. Once you share your work in your known circle, they share it in their circles and it goes on. Soon you reach that stage where people wait for the completion and release of your upcoming works. YouTube sponsorships for small channels play a crucial role in all such promotional activities.

Here are few steps to promote your channel:

1. Social currency

To earn the much-needed social currency, share what you have created in your circle and network. Utilize every channel like e-mail, Facebook shares, tweets, LinkedIn and so on to make your content go viral.

2. SEO

Make use of the best SEO strategies and get listed on the top search results by your audience. SEO optimization will help you broaden your audience size.

3. Collaboration

You may collaborate with channels within your niche to cross-promote each other’s work and rise to popularity.

4. Paid Advertisement

The paid promotion facilities of Facebook, YouTube or Twitter can be extensively leveraged to promote your YouTube videos. Once the initial stage of accumulating viewership is over, you may take things to the next level by opting for YouTube Ad campaigns, which are basically the paid YouTube promotions.

Monetise your YouTube channel

Monetize your YouTube videos

Ever wondered how much YouTubers make per view? It depends entirely on how well you monetize through advertising.

[Tweet “On an average, YouTube’s CPM is around $7.6, which means for every 1000 views, you are paid $7.6.”]

Listed below are some of the tried and tested techniques to earn money from YouTube:

1. Advertising

On linking your YouTube channel with AdSense you earn 55% of the total Ad revenue. So on an average, for 1000 views you make $1-2.

2. Affiliate marketing

You may approach any affiliate marketing agency in your niche and offer to link one of their products into your video description. From every conversion, you will receive a decent amount from this agency.

3. Direct promotion

This is popularly seen as a sponsorship for the smaller YouTube channels. The advertising company pays you a certain amount for explicitly describing their products in your videos.

4. Paid Videos

These can directly amass decent revenues if you are actually offering your viewers some valuable information in exchange for reasonable price.

5. Crowdsourcing

Websites like Wikipedia provide useful information to their audience in exchange for donation to run the websites. This is called crowdsourcing which can be one of the best ways to make money from your YouTube channel if utilized properly.

Hope these ideas stimulated your ideas of money making from YouTube. Start monetizing your YouTube efforts today!

How to Create Instagram Posts to Engage Your Followers

Instagram has made it possible for creative individuals to showcase their work in the form of Instagram posts and videos, through a global shareable platform. An average of 95 million photos and videos are uploaded in Instagram each day, and that’s a clear look on how influential the app has become in the social media and online realm.

Editing photos could be done in the app, and while its feature upgrades cater to all kinds of creative approaches, some users might still want to have more editing options. Here are simple ways to create more engaging and unique content for your Instagram that will in turn help you grow your following and maintain a more consistent, aesthetic appeal.

Create Similar Themes And Add Lighting Using Photo Filters

Instagram has a decent selection of available filters, but it could, at times, be very limiting. Downloading an editing app that specializes in photo filters is a good solution to expand your choices, and Instasize is the best filters option in the market.

The revamped version of the famous app carries more than 50 artisan crafted photo filters, with new filters added each month for premium accounts. The filters have a wide range of artistic touches: from light and luminous, to dark and edgy. You can adjust the intensity of the shadows, hue, saturation, contrast, and even tweak the grains and vignette to create visually appealing Instagram posts.

By selecting similar tinted filters, you can create a theme for your profile that looks like each photo was well-curated. Your Instagram posts will definitely look like they came from a professional photo editor.

Instagram posts

Use Typography For Text-Centric Posts

Incorporating typography within your Instagram content is a great way to keep your followers engaged on your Instagram posts. It provides an emotional value to any simple text post and gives a fascinating design element to your profile.

While Typography could be a simple design discipline, working around it could take a lot of time. And if you want to create the most suitable layout based on your personal style, apps like Instasize and Hype Type will give you text design elements that cannot be found elsewhere.

Create stunning text announcements within seconds using the various text design layouts on the Instasize app. Bring text announcements to life with the animation options on Hype Type. Apps that specialize in various typography engineering will help give your uploads a more professional look, and your followers will enjoy the variation in content.

Read Also: Tips For Selecting The Best Font For Videos

Create Fun Videos With Sound Bites

Videos have always been a popular form of online content, and uploading videos to your feed not only gives your profile diversity, but it will also attract more followers. If you’re absolutely new to video editing, Rocketium is the perfect platform to use. You can create engaging HD videos in minutes with its easy-to-use interface that also allows you to select video clips and images from your phone and add your kind of music for a more personalized approach.

Creating videos with Rocketium is simple, and you can adjust the timing (video speed, text duration and delay), or even create a personal motif that will fit the overall vibe of your feed. Instagram video ads can also be created using the same. 

Mix And Match The Mentioned Editing Options For More Unique Results

Knowing which apps + software to use to help curate better content is just step one. In order to edit content, you need content to begin with! We suggest creating some type of style board or begin collecting images that you’d like to use, replicate, etc.. get those creative juices flowing.

Your instagram feed should reflect bits and pieces of who you are. The more you share, the better the relationship you’ll be able to grow with your following. Authenticity is key! Utilizing apps and software to help you reach your end goal is completely necessary, and we hope you found the tools mentioned above useful in your Instagram journey. Happy editing!

Why Video and UGC are Marketing Wins

If you aren’t with the times already, where have you been? The way we communicate is becoming more visual. With so many distractions in life, it’s much easier to get the gist of something by watching a video.

According to Wyzowl, only 10 percent of people remember what they hear. Throw into the mix that 80 percent remember what they see and do, and you have a strong argument for the power of visual communication.

Let’s not forget that YouTube is the second biggest search engine on the web. As a company, if you’re not already communicating through video, you should be. And if you include user-generated content (UGC) into your marketing collateral, you’re well on your way to engaging moving pictures.  

So, join us as we look at why all brands should be creating video marketing campaigns with the help of UGC.

What is UGC?

UGC is one of the most popular marketing methods and utilises visuals taken by real people. Audiences are tired of seeing the same type of marketing campaigns with similar-looking people, set to the same backdrops.

Instead, they demand more authenticity and want to feel a stronger connection with brands. This is where UGC plays a vital role; it’s a way for consumers to see people just like themselves in marketing promotions.

93 percent of marketers see brand results improve after influencer engagement, and UGC is one of its biggest drivers. By applying UGC to video marketing, companies provide an even more immersive experience for audiences to enjoy.

Stronger connections

Just like UGC, conveying a message through video resonates more with viewers. There is something inherently more real about watching someone or something in motion. Emotions drive actions, and it’s easier to take them at face value when it’s in video form.

Being able to see someone’s tone of voice or moving facial expressions can completely change perception. The interactions feel like they’re two-way, as opposed to a picture, which doesn’t have the same effect.

UGC makes your content go viral

That’s not to say that a video campaign will make someone rush out to buy a product. What it does do, however, is play on your subconscious and have a greater lasting impact. Videos are more memorable, which is mainly down to their ability to create stronger connections.

Ease of use

There was a time where only the biggest brands could afford video marketing. To make a motion campaign was considerably more costly than regular photo campaigns. Getting hold of the equipment, hiring the director and the talent – it all added up.

Today, however, making a marketing video is significantly more cost friendly. Taking a video on your smartphone can be just as impressive as high-end cameras and has helped to create a new wave of creativity.

There are also now affordable companies who can help to optimise videos and drive engagement.

It’s now possible to create engaging video content in just five minutes. You can create your own campaigns fast and with efficiency. There is no excuse for businesses that leave video off their marketing checklist.

It’s the internet king

Video constitutes for 69 percent of all internet traffic, which reveals a huge shift in consumer mindset. Those numbers are staggering considering it’s still a fairly new concept in how it’s utilised and displayed.

As the tech for video marketing improves, making it more cost-effective and easy to use, a larger number of people are jumping on the bandwagon. While some still see video as a typical TV advert, new platforms have changed the way it’s used on a day-to-basis.

Social media has become a breeding ground for video. What started with short five-second shorts on vine has evolved to Snapchat, Instagram and Facebook stories. Smart companies are tapping into that audience and using video and UGC to strike a chord with their audience.

More chance of going viral

It’s every brand’s dream to create that one piece of content that goes viral. We’ve now got to the point where it’s almost exclusively videos that ‘break the internet’. Companies like Volkswagen, Dollar Shave Club, and Blendtec have all successfully viralized their video content. The range of different companies shows that anyone can go viral if done correctly.

UGC drives your marketing

Visuals are processed up to 60,000 times faster than text. 93 percent of communication is non verbal. And by the end of this year, visual communication will rise to 84%. It’s not hard to see why video has a better chance of breaking down barriers than any other form.

This is not the future of marketing; it’s the now

We have entered the realms where video communication is key. Those still sceptical will struggle to keep up with the competition as video dominance continues to rise. Any business, from small to global, can easily create video content in-house.

With a splash of UGC, companies further increase their chances of making successful content that hits the mark with its intended audience. Or, in other words, communications that pop.

Audiences want to feel like they’re part of the brand. Using video content with UGC is one of the best ways to capture that feeling, build brand awareness and increase ROI.

About Lobster

Lobster is an AI-powered platform which allows brands, agencies and the press to license visual content directly from social media users and could archives. Follow them on Twitter here.

A Closer Look at Video Thumbnail and its Importance

How many times have you spent quality time making a video script and adding breathtaking animations, but still ended up with little views and engagement? This has happened to me plenty times. However, you can change this by focussing on a very tiny, but important part of video marketing – the video thumbnail!

What is a video thumbnail?

A thumbnail is a reduced-size version of any image or video. Originally it got the name from being about the size of a human thumb nail.

Thumbnails are used by various platforms (especially social media) because they’re easier to scan and organise than the original files. By using thumbnails, platforms can make smaller and easily viewable pages and allow users to have control over exactly what they want to see.

Why is a thumbnail important?

You’ve probably heard this phrase plenty times – “Don’t judge a book by its cover”. Though these are words to live by, it is often the most neglected advice.

Every day, every minute, every second, your videos are judged by their thumbnails. In fact, video thumbnail plays a very important role in encouraging viewers to hit the PLAY button.

With so many videos on the Internet competing for attention, a video thumbnail can determine whether your video is watched or ignored.

[Tweet “A great thumbnail makes a creator’s content stand out.”]

How do I select a click-worthy thumbnail?

A thumbnail should achieve the following things:

  • Hint at the premise of the video content
  • Compel viewers to click
  • Branding
  • Look amazing on any device screen size

Here are few points to keep in mind when you select a thumbnail for your video:

1. Add text to represent your video content

Your thumbnail should convey your viewer what they’re going to see in the video. This is why it should sync with the title, description and the content of the video.

A good tip is to include some text in your thumbnails. Platforms like Facebook have a restriction on the amount of text you can put into a video thumbnail, so keep that in mind!

In fact, you can also include some hashtags in the thumbnail. Compare the views of this Jimmy Falon video to others:

Use hashtags in your video thumbnail

As someone who regularly watches videos on different platforms, I request you to avoid using click-bait video thumbnails. This causes a lot of annoyance to the viewer and give out a ‘cheating’ vibe. And this is not good for your brand.

In the not so distant future, platforms like YouTube and Facebook can slowly start identifying such users using machine learning, and start penalising them.

2. Make it visually appealing

Impress your audience at first sight. Use the right color palette, but also make sure it doesn’t end up too gaudy and bright. You can use some image editing tools like Pixlr to enhance the colors by editing the image’s saturation and by using hue filters.

Tubular Insights claim that something as simple as sharpening the edges can have also a subliminal effect on your thumbnail!

3. Include a human face to build an emotional connect

This usually makes people click you video because it makes them feel more connected. Once that connection is made, viewers are more likely to watch the entire video.

If possible, use a close-up shot because it helps the image stand out, irrespective of the device it is being viewed on. Look at the views on these BuzzFeed videos:

Buzzfeed video thumbnail

Tip: Based on what emotion your video is trying to evoke,  use a face that exaggerates this emotion!

4. Brand your thumbnails

Given the real estate of the thumbnail, it can become difficult to add your brand’s logo. But try to include it whenever you can. This ensures your video stands out in a collection/list, and helps the viewer identify your content.

Have a look at the Vice YouTube channel:

Brand your video thumbnails

5. Run A/B tests

Using tools like TubeBuddy and Vidyard, you can conduct split tests to determine which thumbnail drives more clicks and views to your videos.

Well planned A/B experiments will improve the performance of your videos almost instantly, so don’t ignore this valuable strategy!

How do I add thumbnails on different platforms?

1. YouTube

YouTube picks 3 frames your video and lets you select any one of those. If you’re uploading a new video, you’ll see this option AFTER YouTube has finished processing your video:

How to add thumbnail for new video in YouTube

If you’re editing an existing video, you’ll see this option right beside the video’s preview:

How to add video thumbnail in youtube

YouTube also lets you upload your own thumbnail by clicking on “Customised Thumbnail”

2. Facebook

Facebook picks upto 10 frames from your video and lets you select any one. This is the screen you’ll see when you upload a new video:

How to add thumbnail for a new facebook video

As you can see, you have the option to upload your own custom image as well.

In case you missed this, you can also add thumbnails for your existing videos:

Step 1: Click on EDIT VIDEO

Step 1 to add thumbnail in facebook

Step 2: Select thumbnail

Step 2 to add thumbnail in facebook

3. Instagram

You can choose the thumbnail from within the Instagram app. This is the screen you’ll see when you upload your video:

How to set thumbnail in instagram

How to use Templates in Rocketium?

To make a video in Rocketium, you can use combinations of different themes and templates. A viewer expects something when he clicks on the PLAY button of your video. Templates and themes ensure that you give them what they’re looking for. Here is a complete guide to using Templates and a list of FAQs:

What is a Theme?

Let’s start with the basics. A theme is the structure of the design elements (like colors, positions, animations, transitions, music, etc). Each theme has its own settings that can be customised by you.

Where can I find Themes?

Themes are available inside the Editor. You can access them after you fill your content.

Step 1: Click CONTINUE

How to access templates

Step 2: Click THEMES

How to add templates -2

What is a Template?

A template is the structure of the video script (like number of captions, scenes, number of captions in one scene, etc). It helps you create industry specific video content. 

Each template comes with its own set of very basic rules. Rules like intro scene having only 1 caption, or mandatory outro scene, etc. Every template’s rules will be mentioned, in detail, inside the Editor when you apply the template.

Template rules

Each template also comes with its own set of example videos and themes.

Where can I find Templates?

You can select a template from the TEMPLATE screen. This is the first screen you’ll see when you open the Editor.

Step 1: Open the Editor

How to access templates -1

Step 2: Select a blank template (no rules) or existing templates

How to access templates -1

With this, you can now select a template and choose different themes (or styles) of the same template to make the absolute best video.

Here is a screen recording to help you out:

The Latest Video Trends of 2018

Where do you stand on your video marketing campaign? If it’s not at the forefront of your marketing efforts — or very close behind — you may need to rethink your strategy. Cisco anticipates that “by 2019, over 80% of global Internet consumption will be video content.” So, if you haven’t started, now may be a good time for you to focus on video marketing.

Video content has been taking marketing, and the world, by storm. Every year, new strategies for video marketing are being designed to reach any spectrum of viewers. Because of this, you video content strategies may be outdated.

Read below to get up to date on the latest video trends showing promise in 2018.

Platforms

When talking about video trends, lets first talk about the platforms that are trending.

You may have some dynamic video content, but if you don’t know which social media platform to release it under, you may be missing out on the target audiences you are aiming for.

As mentioned above, Snapchat gained notoriety for its 10-second videos that disappeared after 24 hours. Instagram took this idea and, with more followers, made it even more popular with Instagram Stories. Marketers recognize both mediums for their natural qualities and ability to engage an audience on a personal level.

Methods of video marketing show no signs of slowing down and connect more with the younger audiences. If you want the more formal video platform — in the instance your company is B2B or just appeals to an older, more professional crowd — consider LinkedIn for its more professional, business-oriented audience.

YouTube, in which Northeastern University indicates “is now the fourth most popular social network for marketers, used by 57% of them,” has become a staple in the social media realm since it’s release in 2005. The platform’s meteoric rise is a direct reflection of the appeal that video has on viewers. People love videos, and YouTube is the place they go to when they want to show their friends things they find interesting — often sharing to other social media platforms. Kudos to you if you can build a strong content marketing campaign without YouTube.

You, of course, you should always include the social media giant, Facebook, in your marketing efforts. Oh, and did I forget to mention that Dom Hoffman, Vine co-founder, hinted on Twitter at a Vine 2?

video trends

Mobile Optimization

It is becoming more and more evident that people are looking at social media and searching Google on their mobile devices more than on a standard desktop. So the second video trend points towards optimizing videos for mobiles. The University of Southern California maintains that “with 93 percent of millennials and members of Generation Z using smartphones for more than an hour a day, brands must use mobile to reach young consumers.” With mobile devices, specifically smartphones, comes the need for mobile optimization. If your video player isn’t responsive, fitting to the screen of whatever mobile device viewers may be on, they are more likely to close it out and look for a video that is.

To take it a step further, marketers are now resizing videos into a square design. Turning away from the landscape design that fits a desktop, the more vertical square design fits better for most phones. Optimization is necessary for Snapchat, Instagram Stories, and even scrolling through your Facebook news feed.

Speaking of your news feed, have you ever noticed that you’d probably give a transcribed video more patience over one that isn’t? This is being noted by video content marketers. As a result, more and more videos are starting to feature captions to accommodate the viewers who won’t be bothered to click/tap into the video and adjust their volume to watch the video. If you want more attention and retention of your video content marketing efforts, consider subtitles for your videos.

Influencer Marketing

How can influencer marketing affect video trends, you may ask?

Influencer marketing was wildly successful in 2017 and is on pace to continue to be in 2018 — showing that people listen to an endorsement from people they hold in high regard. As influencer marketing further develops, it is no longer just a post by an influencer mentioning a product. Instead, with the help of video, viewers and potential customers can see the influencer with your brand.

Brands are, and will continue to be, capitalizing on the advantages video can bring. Rather than an influencer mentioning a brand and tagging you in a post, why not show your viewers a video of your influence using your products or services? Bloggers, vloggers, and other social media personalities are being enlisted by big brands of almost every industry to help market to a wide range of new and existing customers.

Influencer marketing is nothing new — we’ve seen hundreds, perhaps thousands of examples of this marketing concept before. However, celebrities are being called upon less and less, and social media influencers are becoming prominent. You follow social media personalities for a reason, wouldn’t you be more willing to listen to them over an impersonal celebrity endorsement?

Social media influencers are sought after because they connect with viewers in a more natural, genuine fashion. One reason influencer marketing is relating on a personal level is because of live video streaming.

Live Streaming

This is perhaps one of the most significant video trends.

Real-time video streaming leaves ample opportunity for a prepared video to get off script, especially when viewers can interact with the streamer. That is why viewers love live streaming — it’s more personal in the sense that they can engage the streamer in real-time, and the responses, and the whole nature of the stream, feels unscripted.

Sure, you could make a well thought out response to inquiries from your social media followers. This content could fall flat, or could not even get views. However, followers would tune in to a stream you held to ask you questions in real time. Since live streaming is connecting with viewers personally, brands are streaming interviews, discussions, behind-the-scenes tours of businesses, revealing new products that only followers can see, and many other insights into their operations that form bonds with viewers. These bonds are being found to establish brand and customer loyalty.

Imagine your company is coming out with a brand new product. A prerecorded video of the product will always prompt customer questions. Why not live stream a demonstration of your new product, answering these questions in real time? Better yet, get a social media influencer to do so — endorsing your product to thousands, if not millions of followers on Facebook and Instagram.

Snapchat Filters

Snapchat blew up the social media scene because of the way they presented accessible videos with a lifespan of 24 hours. Another feature that viewers went wild for were Snapchat filters — you know, the computer simulated ears and tongue to turn you into a human/cartoon dog? Well, Snapchat is introducing a filter that is grabbing the attention of marketers everywhere and has become one of the major video trends.

Snapchat geofilters are branded images, digitally placed over a user image or video, which if used correctly, could be a marketing goldmine. Users can set a filter on their Snap telling other followers and friends where they are at, but marketing can take it a step further. Check out how McDonald’s is taking advantage:

Now, imagine if it was your brand this person was sharing to all of their friends, or better yet, if you worked with an influencer to reach their mass of fans — spreading your brand logo like wildfire. Snapchat filters are beloved and, from a marketing perspective, it was only a matter of time before companies used the feature to make their brand more visible. It’s best to start entertaining the notion of Snapchat geofilters for your business.

Video content marketing is here to stay, and if you want to remain visible as a business, embrace the video trends above. Video content is engaging, simple to process, and takes no time for viewers to digest — it’s a marketer’s dream. Its quickly engaging properties is precisely why it is dominating social media platforms. Pressing the record button would be wise for your and your company!


When you are reading about video trends, you should also check out Rocketium.

Rocketium is a cloud-based web app that helps one create beautiful videos in minutes with text, images, and video. Steps – add graphics, type text, add voiceovers if you like, choose a theme, customize styles, publish in different aspect ratios and share on social media directly.