When it comes to brand management, you need to do everything that is possible in your power to promote the brand and make a profit through the traffic received. The rising use of visual content, especially videos, indicates how necessary it is to advertise the business brand with the help of the videos.
There are several advertising networks for this purpose which you can use to increase the popularity of your video ads. These ad networks connect business brands with the publishers. Getting in touch with the ad networks benefits the brand and increases its income. Ad networks offer a video ad tag which when used within the video help in making money. It offers a lot of benefits but only if you have chosen the right advertising network.
Here are the five ways that will help you pick the right video ad networks:
1. Identify the target audience
This is the most common and finest way to look for suitable ad networks and probably the finest as well. Your ad needs to reach the right audience, never forget that. Next, you need to decide the number of people you want to reach with the video ad. If you are willing to reach a huge volume of people, you need to find an ad network which is capable of doing so.
For instance, a branding agency in Dubai would like to reach out to start-ups and individuals, who work hard to develop the business and this is why they would find ad networks which helps them do that. On the other hand, if you are willing to promote the video in a specific geographical region then you need to find ad networks that runs best in that area.
2. Look into the pricing structure of the ad networks
The second way to find the right video advertising network for your brand is to look into the detailed pricing structure of the ad network. This helps you to assess the features of the ad networks and decide whether you can afford it or not.
An essential feature is that your video ads must play on the smartphones. According to Cisco, by 2020 75% of the traffic will be video and this is why you as a brand shouldn’t look over this amazing opportunity to excel.
3. Does the network support various ad formats?
There are multiple ad formats and the ad networks you choose must support a variety of video formats. This ensures that the video you have made would be supported by the networks and published at a good website. Different people tend to find different ad formats suitable for their video campaigns. Find the one that suits you best and then see whether the networks you have chosen supports it or not.
One of the main things that every marketing and advertising service must offer is good user experience. By the user experience, I refer to the advertising account you’ll have on the network and the way it treats you. Answer these questions beforehand so that you know which network is suitable for your use and which is not:
How well do you find the service?
Is it good enough for your brand?
Can you optimize the account or not?
5. Estimate the ROI expected
Last but not the least, the sole purpose of investing in an advertising network is to get more customers for your brand and to increase the return on investment. The advertising networks run on the principle of CPM (cost per thousand impressions). This means that you will make money for every thousand ad views. The number of views required in making money differs for every network and you should keep this in mind while selecting the advertising network for your business.
These are the top 5 ways which if followed, can help you choose the right video advertising network for your business promotion. The key to getting the perfect network lies in researching and comparing different aspects of the networks. The network that offers the most beneficial features is the one to go for!
The most commonly seen type of video ads, that people are familiar with, are the linear video ads which play in the video player before, during or after a piece of video content. All of the in-stream ads are played within the main video player where the actual content will be viewed.
1. Linear video ads
Linear ads take over the entire video player space. They’re linear because they run in line sequentially with the content. They can be divided into pre-roll, mid-roll and post-roll depending on when it plays during the content.
Linear ads are usually 15-30 second clips, so try to keep them within 30s.
Do not allow fast forward.
You can use either 16:9 or 4:3 ratio for these ads. However, 16:9 is the most commonly used ratio.
Types of Linear ads:
This ad runs before video content is viewed. This is a major advantage because viewers are forced to watch the ad before they see the content. This is also a disadvantage because users can sometimes choose to skip the ad.
This ad plays while the video content is being viewed. The video content pauses in the background, and resumes after the ad stops playing. You need to time the ad well to make it seem like it fits with the content being viewed. This ad receives the maximum views because viewers rarely quit watching video content in spite of such intrusive ads.
This ad is played after video content has stopped playing. It receives the least views because video viewers have no motivation to watch it. Using this to your advantage, you can add a CTA to these ads and redirect viewers to your website/landing page or show them another video to increase engagement.
You can also make interactive linear ads and give an option to your viewer to perform certain actions like clicking for more information, signing up for a newsletter, locating a store, etc. You can use videos, animations or static images along with interactive elements, like buttons, with a CTA.
2. Non-Linear video ads
Non-Linear ads run simultaneously with video content.Clicking these ads pauses the video content. You can either show a full player ad or redirect the user to your website when these ads are clicked. These ads are categorised into overlay and non-overlay ads.
Reduce the ad’s size after 5-10 seconds so as to not cover the video content.
Provide a close (x) button to close the ad.
Types of non-linear ads:
Overlay ads run on top of the video content. These usually only cover the bottom 20% of the video content to avoid obstruction. You can use these ads as a persistent brand or product reminder while the content is played. The disadvantage of these ads is that they could cover important information like subtitles, captions or other information in the video.
These ads run concurrently with the video content in the video player instead of overlaying it. You can use these ads as an invitation to interact with your brand or other video content. The upside is that no part of the video content is obstructed. A possible disadvantage is that the visuals in the video ad could be distracting and may annoy your viewers.
Out-stream video ads
Out-stream ads are videos that aren’t accompanied by any other content. While you need to wrap your linear ads around elements such as a different video or a blog post, an out-stream ad doesn’t need to be tied to anything.
Now, there are several advantages to this:
It is non-intrusive. You can simply scroll down if you do not want to see the video.
Advertisers can expand their reach beyond video players. You can publish videos in all kinds of content, even editorial pieces.
Out-stream videos tend to build Brand Awareness, drive online purchases, target key consumers and even extend TV campaign reach.
Publishers don’t have to host the video content on their website, they can do so within the text itself.
Out-stream ads launch only when a user action takes place on the page. These actions cannot be faked by bots. Thus, brands don’t need to worry about ad fraud.
Out-stream ads can be categorised into in-page, in-banner and in-text ads.
Types of out-stream ads:
These ads are embedded video players that are specifically there to show a video ad. You will require a good amount of space on a web page to run these. Some ad networks, however, offer smaller placements as well. You can place these ads on a page without a main video player or other streaming content.
Collapsible in-banner ads start as a larger area of the web page and shrink down to the standard banner size either automatically or through user interaction.
Expandable in-banner ads start as the standard banner size playing the video, but offer the user an option to expand the video and watch in a larger area, overlaying the content on the web page.
Imagine you’re reading an article about outdoor camping. As you scroll, a video player opens (usually somewhere between two paragraphs) which autoplays a video showing you the brand new model of a tent that is weather resistant and accommodates 4 adults. This is triggered when you navigate to the ad element within the text content. As you scroll further, the video pauses on its own. This is an in-text video ad.
Interactive Video Ads
Interactive ads are the best type of video ads that you can use to increase engagement. These ads take over the entire screen of whatever device your user is accessing, and pause the video content. You can add different activities that the user can perform – such as signing up to a newsletter, visiting a store, or clicking for more information.
Keep the ads limited to 30s only.
Place interactive ads either before or after the primary video content, not during.
In-Game Video Ads
You can use these video ads while the game is loading or in-between levels. This is a good way to monetize your game without charging the players. These ads can be often seen in online, social and mobile games. These ads don’t really disrupt the gamer experience as they are shown during required pauses in the game.
Offer gamers the chance to earn new lives, extra tokens or bonus items, depending on your game.
Make these ads non-skippable.
Keep them short enough to reduce abandonment (upto 30 seconds)
How advertisements have evolved over time, changing their format and perception, and what the future holds for advertising.
Advertisements have experienced some major milestones, all of them having a great influence on the way Advertising is practised. More changes can be witnessed in the past 20 years in advertising than in the previous 2,000 years. Here are a few of them:
Different Ad Formats
Advertisements have constantly adapted and changed to suit new mediums and an increasingly savvy audience. Over time, various ad formats have emerged. Each format has introduced a different platform and network.
In the pre-internet days, advertising was done via cheesy infomercials on radio, televisions, and billboards. The internet is one medium that has revolutionized advertising unlike any other, not only changing the way ads are broadcast, but the way consumers perceive them.
Product is no longer the centrepiece, solution to the consumer’s problem’s is.
The internet has brought a shift in the advertising world. Rather than the “sell mentality”, ads today are focused on community building and brand awareness.
The idea of emphasising a solution to consumer’s problems instead of the product is becoming increasingly common, forcing brands to work twice as hard to gain the trust of consumers in the internet world.
Check out this video by Sprint Business. It talks about the problems you face when you decide to move in to a new workspace. There is no forced selling of the product. We are introduced to Smart Business after we are aware of the solution they provide to our problem.
Consumers have moved on from their role as passive onlookers and have become a part of advertising.
Since telling a story is now the primary motive of advertisements, videos have established an authoritative figure as the go-to ad format.
US digital ad revenue is expected to reach nearly $100 billion by 2021, which represents compound annual growth of 8%.
Mobile is positioned to become the top destination for digital ad spending.
Social advertising in all formats is gaining traction and will be among the key drivers of digital ad growth in the next 5 years.Social ad revenue is poised to climb to $30.8 billionby 2021.
Artificial intelligence, augmented and virtual reality, and sponsored content will help propel further digital ad growth in the next decade.
Here is how video advertisements will affect different industry sectors:
The travel industry. Travel marketers consider videos as superior sales drivers because they can be personalized via behavioral targeting, making it work well at the top and bottom of the funnel.
The automotive industry. Dealerships determine the success of marketing tactics by measuring how many people visit their locations, and automotive marketers see video ads as the primary way to drive traffic to showrooms.
Retail. Video ads are great to build awareness and drive online sales. The only downside is that video ads have very little impact on offline sales when compared to other ad formats.
Consumer packaged goods. Video is considered as a great branding tool for motivating shoppers and influencing them. An additional hurdle faced in this industry is the retailer that stands between them and their consumer, which complicates their marketing and measurement.
Video ads are here to stay, and the sooner you jump on this bandwagon, you will notice a bigger impact on your campaigns!
Here are strategies and best practices for you to follow to get the highest Facebook video play, engagement, and conversion rates
#1 Don’t rely on sound
“No sound” seems like a bizarre thing to do until you realise how videos are viewed on Facebook. People often browse through their news feeds to kill time on their commutes, while in a restaurant or public place, or while taking a break at work. More often than not, a sound is not appropriate in these scenarios and listening to a video advertisement on Facebook are very slim, if not zero.
If your video simply does not make sense without sound, add captions!
“Internal tests show that captioned video ads increase view time by an average of 12%,” Facebook reports.
#2 Get to the point quickly
It is surprising to see Facebook video ads have a limit of 120 minutes in length. This is insanely long, and the chances of someone watching a 2-hour video while on a social network seems very unlikely.
Keep your ads short, sweet, and engaging to get to the big points faster.
#3 Ensure your ads are on autoplay
Advertisers might not opt for autoplay in certain platforms, but Facebook shouldn’t be that place. Why? Because of enough distractions present on Facebook as it is, you want to engage multi-tasking newsfeed scrollers as fast as possible. Playing your videos automatically is the best way to do so.
To be eligible for autoplay you need to bid by cost-per-impressions (CPM) rather than cost-per-click (CPC).
#4 Define your target audience finely
This a lesson taught in Facebook Advertising 101, but it’s also one you must remember when running video ads.
Ads cost money so you might as well advertise to a granular and relevant audience to cut through the clutter and focus your budget on engaging the people that matter.
#5 Learn from your video stats
Once your Facebook video ads have gained a significant amount of views, you need to take a step back and determine if the money spent is yielding a return.
How many people are watching videos?
How many are clicking on your ads?
How many visit your website after watching the ad?
Understanding how your Facebook video ads impact your target audience will help improve your video production and advertising strategy.
But perhaps you’ve never created facebook video ads before. You’ve heard that they work well, but you do not know how to make or use one. Luckily, you don’t need any prerequisite knowledge to do any of this.
Rocketium is an online video creation platform that allows you to make videos using text, images, video clips and voiceover.
The reason it stands out is that the amount of time you spend for video creation reduces when you use Rocketium. In a nutshell, to create a video you need to add content (text, image, video clips, voiceover), choose a theme (or build your own) and share it (on different social media platforms).
But that is just a quick overview of the entire process. There are many more features to use and tips to speed this process up. Let’s discuss them here.
The latest updates allow you to link your Facebook video Ads Library to Rocketium so that you can share videos directly.
Facebook Video Ads
Take note of Facebook’s recommended video specs before uploading (this ensures high quality viewer experience) A varying format could result in poor playback or black bars if your aspect ratio is off.
With that off the way, we can look at the process of creating videos with Rocketium.
Rocketium’s editor is divided into 2 steps:
Preview & Customize
Rocketium’s dashboard lets you create & manage teams, copy & move videos from one team to another, share existing videos on social media, clone videos, and delete them. You can also upload your custom fonts and animated transitions from the dashboard.
Creating Facebook video ads in Rocketium
STEP 1: Signup for Rocketium (if you haven’t already!)
You need to create a Rocketium account in order to create videos. Fortunately, its free!
Head over to Rocketium’s home page. Click on the signup button and enter details. You can create an account using Google, Twitter and Facebook as well.
This is your blank workspace. In this screen, you can add text, images or video clips, and voiceover. You can drag & drop files from your local storage (browse files on your desktop) or cloud storage (browse files on your Dropbox and Google drives). Multiple files can be imported at once.
If you run out of your own media, you can always depend on Rocketium’s collection of copyright free media library – a collection of millions of images and videos clips from Pixabay, Pexels and Flickr.
You can re-arrange the scenes by dragging them in the bottom carousel. Once you’re done with the content, click on Continue.
NOTE: If you have long video clips, Rocketium’s video editor trims it down into multiple smaller files and uploads them as different scenes. You have the option to select the duration of each.
STEP 3: Choose a theme
This screen allows you to preview and customise your video.
The first tab in the left panel is Themes. Here you will find a list of built-in themes, each for a different type of video.
The Templates option here is a breakup of the theme in different scenes. You can apply the settings of individual scenes of the theme to the scenes of your video.
If the built-in themes require tweaking, you can use the other options in the left panel:
Music allows you to browse from Rocketium’s collection of music tracks categorised by mood. You can also upload your own tracks.
Logo lets you upload you brand your video by uploading an image or a video clip.
Caption contains all settings related to text, like changing the colour, positions, font, size, animation and text styles of captions here.
Scene has settings related to the scene and media such as background colour and pattern of the scene. You can also adjust video controls (loop, mute, etc) here.
Timing lets you control the timing of the animations of the captions. You can set a delay and duration for each caption here.
Animations hosts a collection of animated transitions that you can add in between 2 scenes.
You can change the aspect ratio of your video by clicking on the three options present below the preview screen.
STEP 4: Publish
After you are satisfied by the content and the theme of your video ad, click on Publish. You can save the settings of this video and create your own Ad template.
This infographic lists 127 facts of video marketing that you should know.
It talks about demographics, usage, growth of online video, compares video marketing with other forms of marketing, psychology of video consumers, using videos in emails, top platforms and brands that use video marketing, and remarketing in video marketing along with case studies.
If your interest in video marketing just piqued, rush over to Rocketium to make a video now!
When it comes to Non-Profits, the operating ideology often is very simple. Every drop adds up. Every $ is equally valuable.
That’s the headline of the ALS Association website – an association that raised over $100 Mn from the Ice Bucket Challenge in less than 4 weeks. Ice bucket challenge is a classic case study of how non-profits can tap on to social media to create a ripple effect. While the ALS Association is one of the several association that benefitted from the challenge, it continues to invest in fund raising. Creating awareness and fundraising are the line items for non-profits. And just like everyone else, non-profits are increasingly adapting technology to drive impact.
According to the FEP Report, donor retention rate was 45% and it has been observed that these donors donate more with each year. The rise of social media has motivated young people to contribute more to charity. The donors today are exposed to multiple devices and get information from various channels. Therefore, it is important that non-profits start aligning their campaigns around these donors.
Read on to know more about:
Various challenges faced by nonprofits.
Why is it essential for nonprofits to go online?
Tools that can help nonprofits to grow.
Problems faced by non-profits
Non-profits have problems which are both peculiar and eccentric, and in most cases are really hard to solve.
Some of the major problems that most of these organisations face are:
Limited Access to Funds
Non-profits face entrenched fundraising challenges.The existing sources of funds are often not enough to support the organizational activities. This happens because majority of the funds are raised via foundations and are thus restricted. Unrestricted funds are generated from the community which in itself is a bigger challenge.
This FEP Report says that 55% donors in a particular year do not donate in the following year. Due to lack of communication, nonprofits are unable to engage their donors. It is necessary that you inform your donors about the impact that was created due to their contributions.
Low Resources and Technological Skills
Any activity that is not directly related to the cause gets a bit hard to perform in the organization. For example, a nonprofit working for Poverty Alleviation might have limited knowledge about using a CRM or any other lead generation tool. Also, the cost attached to hire an expert mostly takes away the opportunity of exploring new horizons.
A great vision doesn’t guarantee that the nonprofit will survive for long. While struggling with finances, it is necessary that the right resources get in place at the right time. That being said, at the end of the day every individual of the organization does sales. It’s important to find the faces that truly represent the value of the organization.
Objectives of a Non-Profit
Non-Profit Organizations have a vision and a mission. For example, the vision could be eradicating poverty and hunger from the country, with the mission of taking initiatives for the same for a particular city in next 5 years.
Keeping the vision and mission of the organization in mind, certain goals are set to achieve them. Some common objectives of a nonprofit are:
Raise awareness about the cause
Raise funds to facilitate the cause
Set measurable goals to achieve the cause
How can software solve these problems?
Considering the problems of non-profits, help from software is required to help them achieve their objectives. Simultaneously, that software must be easy to use and affordable.
Here’s a list of tools (recommended) for non-profits that will help them in creating a powerful digital presence:
Website Building Tools
WordPress is an open-source and free CMS platform that can be used to build responsive websites. Currently, WordPress powers more than 25% of the web and has a user-friendly interface with predefined themes which can be edited. It features plugins (paid and free) which improves the functionality of the website. The custom domain plan starts at just $2.99 per month.
Besides WordPress, Wix is another CMS platform that has become well known in the past few years. The platform is easy to use and has easy drag and drop interface that simplifies website designing. The custom domain Wix presents the plan in the local currency of the user, so the whole currency conversion process is taken care of. Wix offers more than 500 design templates to chose from and so it takes just a few clicks before one can build his own website.
Trusted by over 40 million users worldwide, Weebly also offers easy drag and drop feature for building a website. Just like WordPress, Weebly has design templates which can be easily edited. Starting at a monthly $8 plan, it offers unlimited storage along with custom domain.
According to MailChimp, the average open rate of email marketing campaigns for non-profit industry is 24.98%. An effective email marketing strategy can help nonprofits to raise funds as well as build their volunteer base. MailChimp offers a free plan for up to 2,000 subscribers and 12,000 emails per month. You can design, schedule and send professional emails with MailChimp. You can also use tools like SendGrid, GetResponse.
Build presence on social media platforms
PETA has shown how social media can be used to drive community towards the cause. Posting visual content on Facebook ,Twitter and Instagram not only helps in spreading a word but is a faster way to communicate with the audience. A study by Barclays Bank found out that there will be an increase of 72% in online donations via social media.
Keep the community engaged with push notifications
With web push notifications non-profits can engage with their audience on both desktop and mobile. They can share updates about a new fundraising event, inform the audience about a successful campaign and encourage them to donate for a cause. iZooto has a special offer for nonprofits, flat 25% off and has provided services to Art of Living.
Content Creation Tools
Design Banners and Posters with Canva
Canva offers a range of pre-designed templates which can be easily edited and converted into strong and empowering posters. Canva has a special offer for non-profits and has offered services to organizations such as Amnesty International.
Use Piktochart to make infographics
Infographics are a great tool to raise awareness about a cause. They can be easily consumed and understood by the people, and that’s why they hold such significance in any content marketing strategy. With Piktochart, one can choose from a variety of pre-designed templates and start creating rich infographics. Non-profits such as World Wildlife Fund have used Piktochart to create meaningful content.
Create a video for every story with Rocketium
Videos are one of the most shared content and engaging medium on the web. Creating a good video requires a lot of technical skills, and therefore it becomes difficult for non-profits with limited expertise to create their stories. This is where Rocketium, a video creation tool helps. The Nudge Foundation uses Rocketium to post videos on social media and on display units to raise funds.
Payment Processing Tools
Online donations are growing substantially because it saves both time and efforts at the donor’s end. Having a Donate button on each page of the website will allow donors to make a donation, as and when they wish.
Again, it is necessary that the transaction is secured, quick and accepts major online payment processes. Non-profits can choose from the three payment processing options mentioned below:
All of them assure secured checkouts, accept major credit/debit cards for transactions and are user-friendly.
In conclusion, it is important that non-profits have an online presence and engage with the community. Again, since they face problems which are unique in nature, a single tool can not help solve the problems for them. The identification of both the problem and the solution plays a significant role here.
Video marketing is essential for success in today’s marketplace. So why are some businesses still putting it off? The three most common reasons I hear are:
They’re camera shy.
They don’t think they’ll do a good job.
They don’t think they need to.
However, let’s discuss 7 reasons why R.O.I in video marketing is much greater than your expectations:
It’s too easy
Sometimes video marketing is just as simple as just recording a five-minute video on your hand held the camera, mobile phone or web cam or even just creating a quick slideshow. Upload it to a couple of websites, and get viewers worldwide.
Video is the in thing right now, it is popular with Google because Google knows that video is in demand – it’s what people are searching for. With over 50 years of TV, people have been conditioned to watch the box with interest. It has also conditioned humans to become responsive to audio/visual advertising rather than plain old text.
Some people spend months trying to get high rankings in the search engine only for them to disappear again. With video marketing, your business can get exposure in the top pages of the search engines, even for competitive keywords.
Why? This is because the search engines love video and will rank it high in Google, which is the number one search engine. It’s worth noting that YouTube, which is the number one video search site; is now also considered the world’s number two search engine, even beating Yahoo and MSN.
A video can also be used to direct prospects to your site or blog to increase traffic, give instructional classes or be used in an email capture page. To succeed online, it’s best not to jump in head first with a sales pitch; it’s about building a relationship with the customer first, then not only may the prospect turn into a one-time sale but develop into some repeat business too.
After you have made your videos and have your system in place with an auto responder and sales copy, you don’t have to lift a finger if you don’t want to. You just sit back and watch the profits roll in; you really can earn money while you are asleep because your videos act as 24/7 sales people, except you don’t have to pay them wages.
There is no limit to how many videos you can make, and there are many high-traffic sites that will display every video you ever make for FREE! That means millions; yes millions of people could watch your video.
It’s practically free! If you already have a video camera/web cam, and the internet, then you may have already paid all the money you will ever need to spend. Videos can be uploaded and distributed to hundreds of thousands of hungry customers for FREE! Of course, there are paid methods of distributing video, but if you are building on a budget, the video really can be free.
Select a Marketing Objective (Awareness, Consideration or Conversion)
Click on Ad in the left panel.
Choose Single Video as your ad format.
Scroll down (just a bit!) and click on Browse Library.
You will find your Rocketium video here.
The Templates option has now moved to the Themes tab.
Lets say you select the “Trendy Opener” theme. This tab will breakdown the theme into its different scenes. You can then choose to apply the settings of any scene of “Trendy Opener” to your current scene.