17 Statistics To Make Anyone A Believer In Video


Everything you (or your boss!) need to know to start digging into the video gold mine now.

video, online marketing, social media, digital
Have faith in video, you will be rewarded with high conversion rates, engaged customers, increased traffic and growth.

If a picture is worth a thousand words, what is a video worth?

We have always been told that pictures are thousandfold more effective in conveying our message than text. If pictures work this well, how well does a video work?

A 1-minute video is equivalent to 1.8 million words if you go by Dr. James McQuivey of Forrester Research.

Whether you agree with that number or not, you have to admit that video (and its cousin The GIF) is everywhere. The presence, accessibility and usage of smartphones & other Internet-connected devices has pushed digital video consumption rates through the roof.

A few numbers that highlight video consumption

  1. By 2019, over 80% of global Internet consumption will be video content (CISCO).
  2. 55% of people watch videos online every day (MWP).
  3. 82% of Twitter users watch video content on Twitter (Wordstream).
  4. 45% of people watch more than an hour of Facebook or YouTube videos a week (Wordstream).
  5. The average user is exposed to an average of 32.2 videos in a month. (CMO).

These numbers point marketers and advertisers in one general direction — use videos for online marketing.

Videos is effective across industries and business categories

  1. 90% of online shoppers said retailer videos influence shopping and buying decisions. After watching a video, 64% of users are more likely to buy a product online.
  2. 46% of online shoppers also took some action after viewing a video ad. In fact:
    26% looked for more information about the subject of the video
    22% visited the website named in the ad
    15% visited the company represented in the video ad
    12% purchased the specific product featured in the ad
  3. Real estate listings that include a video receive 403% more inquiresthan those without.
  4. Non-profits have witnessed a 10:1 ROI by using videos to raise awareness for their cause.
  5. Engaging donors with videos have shown to increase generosity by 35%for non-profits.

Videos work well with other marketing channels

  1. Including a video in a marketing email increased the click-through rate by 96% (Survey conducted by GetResponse).
  2. 51% was the increase in subscriber-to-lead conversion rates when video was included in email marketing campaign (quoted by Eloqua).
  3. 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  4. Marketers who use video grow revenue 49% faster than non-video users.
  5. Videos drive a 157% increase in organic traffic from all search engines.
  6. Videos on dedicated landing pages have increased conversions by more than 80%.
  7. Blog posts incorporating video attract 3x as many inbound links as blog posts without video.

From education to entertainment, 87% of businesses are finding ways to spin gold from video. Not only do videos represent a great way to position yourself as a big player in your space, they also represent an opportunity to attract new leads for your business/service.

We at Rocketium believe that the right tools to create videos for advertising and marketing should be accessible to all businesses, irrespective of their size and industry. Which is why regardless of your experience with video creation (whether you are a novice or an amateur) Rocketium is the right solution to all your video needs!

Head on over to Rocketium, and create your first video now!

 

How to make Portrait (vertical) videos?

This is how you can make vertical videos online using Rocketium:

 

  1. Open the Rocketium editor. If you haven’t created an account, sign up here.

    Rocketium landing page
    Rocketium Homepage

  2. Add media, text and voice-over

    The first step is the “Add Content” screen. Here you can add images, gifs or video clips, text and voice-overs.

    To add media:

    Search: You can click on the search icon (magnifying glass) and search for an image/video clip from our library of over 15 million assets.

    Upload: You can also upload your own image/video by clicking on the upload icon (arrow pointing upwards) and browsing for the image/video on your computer.

    Drag & Drop: You can also drag the image/video you want to upload to the editor and drop it.

    Rocketium video editor
    Add media in the Rocketium video editor
  3. Add voice-over

    Click on the Voiceover option next to the captions tab.

    Use the record button to record your voiceover for the scene and upload button if you already have a recorded audio file.

    Add voiceover
    Add voiceover in the Rocketium editor

  4. Select a theme

    Select a theme from a library of 20+ themes and customizable settings categorized by relevance to your video. Adding effects, transitions, motion graphics, color and animations is just a one click-process.

    Theme selection
    Theme selection in Rocketium editor

    If you want to edit the music, text styling, media styling, transitions or animations, you can do so by scrolling the panel on your left.

    Music selection
    Music selection in Rocketium editor
  5. Publish in vertical format

    Select the orientation of your video to Portrait mode which is perfect for mobile viewing.

    Portrait/vertical orientation
    Portrait orientation in Rocketium editor

    Click on “Finish” to publish your video.

SIGN UP FOR ROCKETIUM HERE!

How to make Portrait videos?

This is how you can make portrait videos online using Rocketium:

  1. Go to the Rocketium editor. If you haven’t created an account, sign up here.

    Rocketium landing page
    Rocketium Homepage

  2. Add images, text and voice-over

    The first step to creating videos is the “Add Content” screen. In this screen, you can add images, gifs or video clips, text and voice-overs.

    To add media:

    Search: You can click on the search icon (magnifying glass) and search for an image/video clip from our library of over 15 million assets.

    Upload: You can also upload your own image/video by clicking on the upload icon (arrow pointing upwards) and browsing for the image/video on your computer.

    Drag & Drop: You can also drag the image/video you want to upload to the editor and drop it.

    Rocketium video editor
    Add media in the Rocketium video editor
  3. Insert voice-over

    Click on the Voiceover icon.

    Use the record button to record your voiceover for the scene and upload button if you already have a recorded audio file.

    Add voiceover
    Add voiceover in the Rocketium editor
  4. Select a theme

    Select a theme from our library of 40+ themes and customizable settings categorized by relevance to your video. Adding effects, transitions, motion graphics, color and animations is just a one click-process.

    Theme selection
    Theme selection in Rocketium editor

    If you want to change the music, or customise the text styling, media styling, transitions or animations, you can do so by scrolling the panel on your left. You can see the different options below:

    Music selection
    Music selection in Rocketium editor
  5. Publish in portrait format

    Select the orientation of your video to Portrait mode which is perfect for mobile viewing.

    Portrait/vertical orientation
    Portrait orientation in Rocketium editor

    Click on “Finish” to publish your video.

SIGN UP FOR ROCKETIUM HERE!

How to make landscape videos?

Want to make a landscape video online without depending on software?

Head on over to Rocketium and sign-up now!

 

  1. Open the Rocketium editor.

    rocketium editor

  2. Add media, text and voice-over

    You are taken to the “Add Content” screen. This is the first step to create an online video. Here you can add images or video clips, add text or add voice-overs.

    To add media:

      • Search: You can click on the search icon (magnifying glass) and search for an image from our library containing copyright-free images. You can also add a caption and click on the search icon. We will show you images relevant to your caption. ????
      • Upload: You can also upload your own image/video by clicking on the upload icon (arrow pointing upwards) and browsing for the image/video on your computer.
      •  Drag & Drop: You can also drag the image/video you want to upload to the editor and drop it.
      • Import Image from URL: You can import an image from URL by clicking on the Import button and entering the URL of the image that you want to import.

    editor add content

    To add voice-over:

      • Click on the Voiceover tab next to the captions tab.
      • Use the record button to record your voiceover for the scene and upload button if you already have a recorded audio file.

    add content voice over

  3. Select a theme

    Select a theme from a library of 20+ themes and customizable settings categorized by relevance to your video. Adding effects, transitions, motion graphics, color and animations is just a one click-process.

    If you want to edit the music, text styling, media styling, transitions or animations, you can do so by scrolling the panel on your left.

  4. Publish

    Select the orientation of your video to Landscape mode which is perfect for desktop viewing.

    Click on “Finish” to publish your video.

How to make videos for tablet?

Want to make a tablet video online without depending on software?

Head on over to Rocketium and sign-up now!

 

  1. Open the Rocketium editor.

    rocketium editor

  2. Add media, text and voice-over

    You are taken to the “Add Content” screen. This is the first step to create an online video. Here you can add images or video clips, add text or add voice-overs.

    To add media:

      • Search: You can click on the search icon (magnifying glass) and search for an image from our library containing copyright-free images. You can also add a caption and click on the search icon. We will show you images relevant to your caption. ????
      • Upload: You can also upload your own image/video by clicking on the upload icon (arrow pointing upwards) and browsing for the image/video on your computer.
      •  Drag & Drop: You can also drag the image/video you want to upload to the editor and drop it.
      • Import Image from URL: You can import an image from URL by clicking on the Import button and entering the URL of the image that you want to import.

    editor add content

    To add voice-over:

      • Click on the Voiceover tab next to the captions tab.
      • Use the record button to record your voiceover for the scene and upload button if you already have a recorded audio file.

    add content voice over

  3. Select a theme

    Select a theme from a library of 20+ themes and customizable settings categorized by relevance to your video. Adding effects, transitions, motion graphics, color and animations is just a one click-process.

    theme rocketium select

    If you want to edit the music, text styling, media styling, transitions or animations, you can do so by scrolling the panel on your left.

    control elements editor rocketium

  4. Publish

    Select the orientation of your video to Square mode which is perfect for tablet viewing.

    Click on “Finish” to publish your video.

How to make videos for mobile?

Want to make a mobile video online without depending on software?

Head on over to Rocketium and sign-up now!

 

  1. Open the Rocketium editor.

    rocketium editor

  2. Add media, text and voice-over

    You are taken to the “Add Content” screen. This is the first step to create an online video. Here you can add images or video clips, add text or add voice-overs.

    To add media:

      • Search: You can click on the search icon (magnifying glass) and search for an image from our library containing copyright-free images. You can also add a caption and click on the search icon. We will show you images relevant to your caption. ????
      • Upload: You can also upload your own image/video by clicking on the upload icon (arrow pointing upwards) and browsing for the image/video on your computer.
      •  Drag & Drop: You can also drag the image/video you want to upload to the editor and drop it.
      • Import Image from URL: You can import an image from URL by clicking on the Import button and entering the URL of the image that you want to import.

    editor add content

    To add voice-over:

      • Click on the Voiceover tab next to the captions tab.
      • Use the record button to record your voiceover for the scene and upload button if you already have a recorded audio file.

    add content voice over

  3. Select a theme

    Select a theme from a library of 20+ themes and customizable settings categorized by relevance to your video. Adding effects, transitions, motion graphics, color and animations is just a one click-process.

    If you want to edit the music, text styling, media styling, transitions or animations, you can do so by scrolling the panel on your left.

  4. Publish

    Select the orientation of your video to Portrait mode which is perfect for mobile viewing.

    Click on “Finish” to publish your video.

How to make videos for Desktop?

Want to make a video for desktop online without depending on software?

Head on over to Rocketium and sign-up now!

 

  1. Open the Rocketium editor.

    rocketium editor

  2. Add media, text and voice-over

    You are taken to the “Add Content” screen. This is the first step to create an online video. Here you can add images or video clips, add text or add voice-overs.

    To add media:

      • Search: You can click on the search icon (magnifying glass) and search for an image from our library containing copyright-free images. You can also add a caption and click on the search icon. We will show you images relevant to your caption. ????
      • Upload: You can also upload your own image/video by clicking on the upload icon (arrow pointing upwards) and browsing for the image/video on your computer.
      •  Drag & Drop: You can also drag the image/video you want to upload to the editor and drop it.
      • Import Image from URL: You can import an image from URL by clicking on the Import button and entering the URL of the image that you want to import.

    editor add content

    To add voice-over:

      • Click on the Voiceover tab next to the captions tab.
      • Use the record button to record your voiceover for the scene and upload button if you already have a recorded audio file.

    add content voice over

  3. Select a theme

    Select a theme from a library of 20+ themes and customizable settings categorized by relevance to your video. Adding effects, transitions, motion graphics, color and animations is just a one click-process.

    If you want to edit the music, text styling, media styling, transitions or animations, you can do so by scrolling the panel on your left.

  4. Publish

    Select the orientation of your video. A landscape video is perfect for desktop viewing, a portrait video is perfect for mobile viewing and a square video is perfect for tablet viewing.

    Click on “Finish” to publish your video.

How to make videos for training?

Want to make videos online for training?

Head on over to Rocketium and sign-up now!

 

  1. Open the Rocketium editor.

    rocketium editor

  2. Add media, text and voice-over

    You are taken to the “Add Content” screen. This is the first step to create an online video. Here you can add images or video clips, add text or add voice-overs.

    To add media:

      • Search: You can click on the search icon (magnifying glass) and search for an image from our library containing copyright-free images. You can also add a caption and click on the search icon. We will show you images relevant to your caption. ????
      • Upload: You can also upload your own image/video by clicking on the upload icon (arrow pointing upwards) and browsing for the image/video on your computer.
      •  Drag & Drop: You can also drag the image/video you want to upload to the editor and drop it.
      • Import Image from URL: You can import an image from URL by clicking on the Import button and entering the URL of the image that you want to import.

    editor add content

    To add voice-over:

      • Click on the Voiceover tab next to the captions tab.
      • Use the record button to record your voiceover for the scene and upload button if you already have a recorded audio file.

    add content voice over

  3. Select a theme

    Select a theme from a library of 20+ themes and customizable settings categorized by relevance to your video. Adding effects, transitions, motion graphics, color and animations is just a one click-process.

    theme rocketium select

    If you want to edit the music, text styling, media styling, transitions or animations, you can do so by scrolling the panel on your left.

    control elements editor rocketium

  4. Publish

    Select the orientation of your video. A landscape video is perfect for desktop viewing, a portrait video is perfect for mobile viewing and a square video is perfect for tablet viewing.

    Click on “Finish” to publish your video.

How to make videos in less time?

Want to make videos in less time?

Head on over to Rocketium and sign-up now!

 

  1. Open the Rocketium editor.

    rocketium editor

  2. Add media, text and voice-over

    You are taken to the “Add Content” screen. This is the first step to create an online video. Here you can add images or video clips, add text or add voice-overs.

    To add media:

      • Search: You can click on the search icon (magnifying glass) and search for an image from our library containing copyright-free images. You can also add a caption and click on the search icon. We will show you images relevant to your caption. ????
      • Upload: You can also upload your own image/video by clicking on the upload icon (arrow pointing upwards) and browsing for the image/video on your computer.
      •  Drag & Drop: You can also drag the image/video you want to upload to the editor and drop it.
      • Import Image from URL: You can import an image from URL by clicking on the Import button and entering the URL of the image that you want to import.

    editor add content

    To add voice-over:

      • Click on the Voiceover tab next to the captions tab.
      • Use the record button to record your voiceover for the scene and upload button if you already have a recorded audio file.

    add content voice over

  3. Select a theme

    Select a theme from a library of 20+ themes and customizable settings categorized by relevance to your video. Adding effects, transitions, motion graphics, color and animations is just a one click-process.

    theme rocketium select

    If you want to edit the music, text styling, media styling, transitions or animations, you can do so by scrolling the panel on your left.

    control elements editor rocketium

  4. Publish

    Select the orientation of your video. A landscape video is perfect for desktop viewing, a portrait video is perfect for mobile viewing and a square video is perfect for tablet viewing.

    Click on “Finish” to publish your video.

    Here select the option Save Styles to save your customized settings as your own theme. The next time you want to make a similar video, you won’t have to begin from scratch. You can directly select this theme from the Theme section in the Rocketium editor.

How to make videos at less cost?

Want to make videos at less cost online?

Head on over to Rocketium and sign-up now!

 

Make unlimited videos using Rocketium for free. Unlock more features by upgrading to different tiers. Check out the features you can unlock.

  1. Open the Rocketium editor.

    rocketium editor

  2. Add media, text and voice-over

    You are taken to the “Add Content” screen. This is the first step to create an online video. Here you can add images or video clips, add text or add voice-overs.

    To add media:

      • Search: You can click on the search icon (magnifying glass) and search for an image from our library containing copyright-free images. You can also add a caption and click on the search icon. We will show you images relevant to your caption. ????
      • Upload: You can also upload your own image/video by clicking on the upload icon (arrow pointing upwards) and browsing for the image/video on your computer.
      •  Drag & Drop: You can also drag the image/video you want to upload to the editor and drop it.
      • Import Image from URL: You can import an image from URL by clicking on the Import button and entering the URL of the image that you want to import.

    editor add content

    To add voice-over:

      • Click on the Voiceover tab next to the captions tab.
      • Use the record button to record your voiceover for the scene and upload button if you already have a recorded audio file.

    add content voice over

  3. Select a theme

    Select a theme from a library of 20+ themes and customizable settings categorized by relevance to your video. Adding effects, transitions, motion graphics, color and animations is just a one click-process.

    theme rocketium select

    If you want to edit the music, text styling, media styling, transitions or animations, you can do so by scrolling the panel on your left.

    control elements editor rocketium

  4. Publish

    Select the orientation of your video. A landscape video is perfect for desktop viewing, a portrait video is perfect for mobile viewing and a square video is perfect for tablet viewing.

    Click on “Finish” to publish your video.